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Sr. UX Researcher

As a Sr. UX Researcher for Sinclair Digital, you will own the development of research and insights that drive the way our organization understands and designs for multiple audience groups. You will have broad expertise in qualitative and quantitative research methods and know when to apply them in projects across several digital experiences: ranging from customer-facing products, corporate applications, and internal tools, as well as connected TV experiences.

RESPONSIBILITIES:

  • Run end-to-end UX research: from early discovery and ideation to design validation (i.e., user interviews, product evaluations, usability testing, surveys, competitive and market analysis, personas, user journeys development, etc.), focusing on customer experience improvements and identifying future offerings opportunities.
  • Lead research projects across multiple platforms (web, mobile, connected TV) that touch numerous aspects of the audience experience.
  • Work from high-level requirements and ask the right questions to gather all relevant information to guide the research approach.
  • Collaborate with a range of stakeholders – executives, engineers, product managers, business leaders, and product designers to align on research efforts and review recommendations.
  • Communicate research findings across the organization to spread the importance of user research and the positive impact it brings to the product development process.
  • Stay current on emerging research, industry, and technology trends.

BASIC QUALIFICATIONS:

  • 4+ years of experience in applied product/design research.
  • 2+ years of experience leading project delivery for large, cross-functional projects.
  • Working knowledge in mixed methodologies, with a focus on quantitative research. 
  • Experience in consumer software, digital entertainment, or related field.
  • Solid understanding of the product development cycle (and the relationship between business, UX, and technology).
  • BA/BS in psychology, sociology, anthropology, human-computer interaction, or related disciplines or equivalent work experience.
  • Self-starter with a strong work ethic. Can demonstrate leadership skills and collaboration across teams using a consultative approach.

PREFERRED QUALIFICATIONS:

  • Have led UX Research for medium to large projects that present multidisciplinary challenges and span multiple platforms and departments.
  • Experience demonstrating ownership of projects and communicating timelines, executing independently.
  • End-to-end research experience with all aspects of the user research life-cycle (study design, recruiting, moderation, analysis, reporting, communicating, budgeting, etc.).
  • Hands-on experience with lab-based user testing, remote testing, paper prototype testing, iterative prototype testing, concept testing, field research, and survey design.
  • Experience in direct collaboration with product managers, front and back-end engineers, and business or editorial stakeholders.

 
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

 
About Us

 
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

 
About the Team

 
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
 

The base salary for this role is $154,000 to $156,750.  Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, quarterly and annual incentive plan bonuses, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.

 

 

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What You Should Know About Sr. UX Researcher, Sinclair Broadcast Group

Are you ready to take your UX research expertise to the next level? As a Sr. UX Researcher with Sinclair Digital in Seattle, Washington, you'll have the exciting opportunity to shape how we understand and design for our diverse audience groups. You'll utilize your broad expertise in both qualitative and quantitative research methodologies to examine an array of digital experiences, from customer-facing products to corporate applications, internal tools, and connected TV interfaces. Your role will involve running end-to-end UX research, leading projects that span multiple platforms, and collaborating closely with stakeholders across the organization. You'll guide the research approach by asking insightful questions and focusing on enhancing customer experiences. You'll effectively communicate valuable research findings, helping to underscore the crucial role of user research in product development. We're looking for someone who stays ahead of emerging trends in the industry and technology. If you thrive in a collaborative environment and are excited about driving impactful change, then Sinclair Digital might just be your next home. Join us, and let’s create amazing user experiences together!

Frequently Asked Questions (FAQs) for Sr. UX Researcher Role at Sinclair Broadcast Group
What are the responsibilities of a Sr. UX Researcher at Sinclair Digital?

As a Sr. UX Researcher at Sinclair Digital, your main responsibilities will include running comprehensive UX research from discovery to design validation, leading projects across various platforms, and collaborating with a diverse group of stakeholders to enhance user experiences. You will focus on user interviews, usability testing, and market analysis to inform the design process.

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What qualifications are required for the Sr. UX Researcher position at Sinclair Digital?

To qualify for the Sr. UX Researcher position at Sinclair Digital, candidates need at least 4 years of experience in applied product/design research, with 2 years in leading large cross-functional projects. A bachelor's degree in psychology, sociology, or a relevant field is essential, along with strong knowledge in mixed methodologies and a solid grasp of the product development cycle.

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What tools and methodologies does a Sr. UX Researcher at Sinclair Digital use?

A Sr. UX Researcher at Sinclair Digital utilizes a variety of tools and methodologies, including user interviews, usability testing, surveys, and competitive analysis. Experience with both qualitative and quantitative research methods, as well as familiarity with digital entertainment and consumer software, is necessary to drive effective research outcomes.

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How does Sinclair Digital ensure a collaborative work environment for Sr. UX Researchers?

Sinclair Digital fosters a collaborative work environment for Sr. UX Researchers by encouraging cross-departmental collaboration among executives, engineers, product managers, and designers. This teamwork is pivotal in aligning research efforts and reviewing recommendations to ensure user insights are integrated into the product development process.

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What are the career growth opportunities for a Sr. UX Researcher at Sinclair Digital?

Career growth opportunities for a Sr. UX Researcher at Sinclair Digital are robust, with the organization emphasizing upward mobility, professional development, and a strong desire to see you succeed. With a focus on creating an engaging workplace, Sinclair Digital supports continued learning and provides pathways for advancement within the company.

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Common Interview Questions for Sr. UX Researcher
Can you describe your experience with end-to-end UX research?

When answering this question, highlight specific projects where you managed the full spectrum of UX research, from study design to analysis. Discuss the methodologies you used, the challenges you faced, and how your research impacted the final product.

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How do you determine which research method to use for a specific project?

In your response, emphasize your knowledge of various qualitative and quantitative methods. Discuss how you assess the project's objectives, target audience, and timeline to select the most effective methodologies, demonstrating your strategic thinking.

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What role do collaboration and communication play in your research process?

Explain that collaboration is essential for aligning research with stakeholder needs. Share examples of how you have effectively communicated findings to different teams and how this has led to actionable improvements in design or product development.

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Describe a challenging research project you worked on and how you handled it.

Detail a specific project, describing the challenges encountered, such as tight deadlines or conflicting stakeholder interests. Focus on the strategies you employed to navigate these challenges and the successful outcomes that followed.

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How do you stay updated on the latest trends in UX research?

Discuss your methods for staying informed, such as subscribing to industry publications, attending conferences, and participating in relevant online forums or communities. Share how this knowledge translates into your work and benefits your research projects.

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What software tools do you commonly use for UX research?

Mention specific UX research tools and software that you are proficient in, such as UserTesting, Optimal Workshop, or survey platforms like SurveyMonkey. Explain how you use these tools in your research process to streamline data collection and analysis.

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How do you approach usability testing with end-users?

Describe your approach to usability testing, including participant recruitment, test moderation, and effective data analysis. Share suggestions on how to create a comfortable environment for participants to yield the most valuable insights.

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Can you provide an example of how your research influenced a product decision?

Present a case where your research directly impacted a product decision. Detail the research findings and how they prompted changes in design or features, ultimately benefiting the user experience and the business.

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How do you balance quantitative and qualitative data in your research?

Explain your approach to integrating both types of data for a well-rounded understanding of user behaviors. Share examples of how you have analyzed quantitative metrics alongside qualitative insights to inform design strategies effectively.

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What strategies do you use to manage multiple research projects simultaneously?

Discuss your organization and time management skills, mentioning tools or techniques you use to prioritize tasks and fields of research. Provide examples of how you maintain focus and productivity while ensuring quality across all projects.

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April 5, 2025

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