Director of Product Marketing, L&D Solutions
About Smartcat
Smartcat is on a mission to become the wall-to-wall Language AI platform, addressing the diverse needs in multilingual content for various user personas within global enterprises.
Smartcat is uniquely positioned within the $100+ billion multilingual content industry, which is currently served by tens of thousands of agencies. This results in a highly fragmented and inefficient supply chain, high costs, unacceptable turnaround times, and quality issues. Using highly qualified internal resources to translate or create multilingual content (insourcing) solves the quality problem for enterprises, but if done manually, it can't solve for scalability, high cost, and slow turnaround.
Smartcat changes the ROI equation in favor of insourcing with its Language AI platform for enterprise end-users. It delivers high-quality, instantaneous AI translations or generates new content in any language by tapping into a customer-specific multilingual content library. The AI output is further refined through human editing by the client's internal reviewers or experts from the Smartcat's embedded global marketplace of linguists and content editors. This AI output continuously improves through the editing feedback loop, ensuring consistent and customer-tailored results.
More than 1,000 global companies including ~20% of the Fortune 1,000 trust Smartcat to communicate their innovations and ideas all over the world.
As a dynamic Series C company, Smartcat is growing at 130% YoY, thanks to the high and quick ROI it delivers to global enterprises. It's well-funded by notable VCs, and is capital efficient, offering a unique blend of hyper-growth potential with downside protection and the capacity for long-term planning and strategy.
WHY YOU SHOULD JOIN OUR TEAM:
At Smartcat, we’re creating a future where humans and agents work side-by-side—scaling businesses to feel like millions while keeping the culture of a high-growth startup. We believe in equal access to global innovation and ideas. We’re looking for a Director of Product Marketing to own how we bring this vision to life for the Learning & Development buyer persona.
In this role, you’ll lead the go-to-market strategy for Smartcat’s products and solutions designed for L&D teams—shaping how we show up as the must-have AI platform for global learning content creation, onboarding, and continuous upskilling. You’ll partner across the business to craft end-to-end narratives, build marketing strategies, and create content that connects business outcomes to platform capabilities.
This isn’t just a solutions role. You’ll also lead key product launches, refine our messaging, and ensure the voice of the L&D leader shapes Smartcat’s roadmap and evolution.
If you’re part strategist, part storyteller, and fully obsessed with helping people learn and grow at global scale, this is the role for you. This is an individual contributor role reporting directly to the VP of Global Marketing.
OUTCOMES
In this role, you will:
- Own the strategy, messaging, and packaging for all Smartcat solutions designed for L&D leaders and learning teams, with a focus on Director+ personas.
- Define and evolve value propositions that clearly articulate how Smartcat helps organizations onboard faster, localize learning content instantly, and scale knowledge sharing across global teams.
- Partner with Product and Growth to shape how platform capabilities are translated into end-to-end learning solutions that solve real-world talent development challenges.
- Build and recommend go-to-market motions that include positioning, competitive differentiation, industry events, campaigns, and sales enablement.
- Deliver compelling content that brings solutions to life—playbooks, customer stories, learning transformation briefs, and more.
- Conduct research to deeply understand the L&D persona, use cases, and buying behavior, and feed that insight into messaging, roadmap, and go-to-market plans.
- Lead product launches related to learning and enablement solutions, driving GTM strategy, internal enablement, and cross-functional alignment.
- Collaborate with Product to ensure L&D use cases are prioritized, understood, and well-represented in roadmap conversations and product development.
HOW YOU’LL RAMP:
By Day 30...
- Immerse yourself in Smartcat’s AI-native vision, platform capabilities, and the L&D persona’s key use cases and challenges.
- Audit existing messaging, solution collateral, and competitor positioning through the lens of learning and development buyers.
- Align with Product, Sales, and Customer Success to understand top L&D-related priorities and identify areas of opportunity.
By Day 60...
- Deliver updated solution messaging for top L&D use cases, with defined personas, pain points, and clear value propositions.
- Launch your first major GTM asset, campaign, or internal enablement initiative tied to a key L&D solution area.
- Begin influencing roadmap conversations with insights from L&D stakeholders and industry trends.
By Day 90...
- Lead the rollout of a full L&D-focused solution—complete with internal enablement, external positioning, and campaign support.
- Establish scalable processes for future launches and narrative development across L&D solutions.
- Become the go-to expert on how Smartcat empowers learning and development teams to drive impact at scale.
WHAT YOU’VE ACCOMPLISHED:
- 8+ years of experience in solutions marketing, product marketing, or go-to-market roles in B2B SaaS—ideally with experience targeting HR, L&D, or enablement functions.
- Proven ability to craft solution narratives that are deeply rooted in customer problems and tied to real business outcomes.
- A strong understanding of the L&D function—its goals, tools, content needs, and measurement models.
- Experience partnering with Product and Engineering teams to shape features and communicate technical value in simple, compelling ways.
- Skilled at working cross-functionally with Sales, Enablement, and Customer Success to ensure messaging consistency and solution adoption.
- A confident communicator and storyteller who can inspire internal teams and external buyers alike.
- Bonus if you’ve worked with AI-powered tools or marketed transformation-driven enterprise solutions.
Why joining Smartcat might be your best move so far
- Fully remote team
We are a global team of 200+ enthusiastic people spread across 30+ countries. We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, NYC, SF, the Bay Area, London, and Lisbon. - Innovating a $100 Billion industry
Smartcat’s innovative approach towards multilingual content, taps into a $100B industry. Our platform enables enterprise end users to stop using traditional outsourcing methods, and start enjoying an easy-to-use, AI-powered SaaS, that delivers immediate high-quality results, at a fraction of the cost. - High impact role enabling innovation and inclusion in organizations
You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide. - Join the rocketship to scale-up 10x and beyond together
We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here. - Smartcat Culture: Where Diversity Meets High Performance
At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and clear, honest and direct communication. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to diversity and inclusion is steadfast, and we stand firmly against discrimination and harassment.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Ready to take the reins as the Director of Product Marketing for Learning & Development Solutions at Smartcat? We’re on a mission to redefine how global enterprises tackle multilingual content with our cutting-edge Language AI platform. You’ll be at the heart of this transformation! In this role, you will lead the go-to-market strategy for products specifically designed for L&D teams. Imagine shaping narratives that not only showcase Smartcat as the go-to solution for onboarding and continuous upskilling but also drive real business outcomes. This isn't just about strategizing; you’ll be spearheading product launches and crafting compelling content that resonates with Learning & Development leaders. Your insights will guide our product roadmap, ensuring that we stay aligned with the evolving needs in the L&D space. Collaboration is key - you will work hand-in-hand with Product, Sales, and Customer Success teams to refine our messaging and positioning. If you’re a storyteller who thrives on helping people grow and learn globally, this is your chance to make a profound impact. Join us as we navigate the exciting challenges of a rapidly growing company where innovation meets high performance, and diversity fuels our creativity.
Join Smartcat as the Chief Revenue Officer to spearhead revenue strategies and help scale a cutting-edge AI platform for multilingual content.
SADA, a leading Google Cloud partner, is looking for an Email Marketing & Operations Specialist to boost our marketing efforts through effective email campaigns.
Caesars Entertainment seeks an Email/Mobile Marketing Specialist to support dynamic marketing initiatives aimed at boosting online revenue.
American Express seeks an innovative Director of Marketing to shape demand generation strategies and propel growth across international markets.
Join NBCUniversal as an intern and immerse yourself in the ever-evolving world of media and entertainment while developing valuable skills.
Join Applause as a Content Marketing Manager and lead innovative content strategies to drive sales growth in a dynamic remote setting.
Join Cohen & Co as a Senior Associate in Industry Marketing and drive growth with innovative marketing strategies.
Join a dynamic wellness brand as a Marketing Assistant and play a key role in launching and scaling innovative marketing strategies.
Join Experian as the Senior Director of D2C Audiences to shape and lead innovative media strategies that drive consumer engagement.
Smartcat is on a mission to become the wall-to-wall Language AI platform, addressing the diverse needs in multilingual content for various user personas within global enterprises. Smartcat is uniquely positioned within the $100+ billion multilin...
8 jobs
Subscribe to Rise newsletter
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
Sign up for our weekly
newsletter of fresh jobs
