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Director-Marketing - job 6 of 13

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

How will you make an impact in this role?

The Acquisition and Customer Marketing (ACM) team within the International Card Services (ICS) Centre of Excellence (CoE) drives market success across a portfolio of 23 international markets. The way we acquire, onboard, and grow engagement with our prospects across ICS is more important than ever to continue to enable the strong trajectory of ICS and growth contribution to American Express.

This role is an exciting opportunity as part of the International ACM organization to revolutionize the company’s future by attracting and acquiring new card members. ACM creates and collectively delivers the next horizon growth strategy, powered by investments, capabilities and marketing solutions that are customer centric, innovative and scalable.

This is an important role for the ICS ACM CoE, to identify the next horizon growth across demand generation channels to fuel incremental ICS acquisition strategy. The Director, Demand Generation role is focused on establishing the best path forward to identify scalable growth opportunities across our demand generation channels including Paid Media, Member-Get-Member (MGM) and Affiliate channels to ensure we are meeting our ICS revenue growth ambition with a focus on driving premium audience segments and scaling awareness whilst maintaining efficiency, across Consumer and SBS segments.

Key responsibilities include:

  • Develop long-term channel vision to grow acquisition priority growth areas including premium and small business segments that balances the need to drive demand with profitable, sustainable growth.
  • Drive holistic cross-channel strategy across international markets with consideration for local market nuances, regulatory consideration and identifying incremental areas of opportunity through data insights.
  • Unlock media growth via audience, channel and creative strategy, and define and implementing a new central agency operating model to ensure we can effectively deliver our media priorities.
  • Evolve the Affiliates strategy to maximise prospect discovery whilst increasing efficiency of the channel.
  • Drive data-led thinking and planning with consistent reporting, cross-channel insights and Media Mix Modelling.
  • Increase MGM referrals with enhanced targeting, creative and offer strategy.
  • Accelerate MGM growth through the identification of innovation opportunities in close partnership with Product and Tech teams and lead the bid planning process.
  • Lead and support a team of three talented channel SME direct reports. Instil a philosophy that encourages diversity of thought and values-led leadership that supports ongoing coaching and development.
  • Champion enterprise-wide collaboration, establishing strong partnerships with key stakeholders including Brand, Product, Enterprise Digital Solutions, Compliance, Finance, Risk, Capabilities, Operations and Marketing Partners. 

Required Qualifications:

  • Strategic and creative problem solver who is comfortable working in white space, tackling unstructured problems and developing clear and executable action plans.
  • Strong understanding of the card issuing business and proven track record of delivering commercial results in a marketing function.
  • Acquisition experience and track record of delivering innovative digital experiences.
  • Demonstrated strategic thought leadership, including synthesizing complex issues into specific plans and actions with linkages to broader business impacts.
  • Successful candidate will be highly resilient with an ability to drive results and innovation in challenging conditions, and thrive in ambiguous, complex and rapidly changing environments.
  • First-hand experience with large marketing agencies. External partner management experience a plus.
  • Proven ability to develop and execute winning marketing channel strategies whilst leveraging own resources and through others outside of direct reporting line.
  • Experienced people leader with strong track record of empowering and inspiring a team, dedicated to coaching and developing leaders.
  • Excellent communicator with outstanding ability to build strong relationships across the enterprise, bring stakeholders along the journey to drive a customer-led agenda, identify win-win solutions and deliver against key initiatives.

Salary Range: $130,000.00 to $205,000.00 annually + bonus + equity (if applicable) + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries 
  • Bonus incentives 
  • 6% Company Match on retirement savings plan 
  • Free financial coaching and financial well-being support 
  • Comprehensive medical, dental, vision, life insurance, and disability benefits 
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
  • Free and confidential counseling support through our Healthy Minds program 
  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster

Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.

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Average salary estimate

$167500 / YEARLY (est.)
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$130000K
$205000K

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What You Should Know About Director-Marketing, American Express

Welcome to the future of marketing at American Express! We are looking for an enthusiastic and visionary Director of Marketing to join our dynamic team in New York City. In this pivotal role, you'll be part of the Acquisition and Customer Marketing team, where your strategic insights and innovative thinking will help us expand our international card services across 23 markets. Here, we believe in empowering our employees, so you can expect a culture that promotes growth, collaboration, and success. As the Director, you will develop and execute an integrated marketing strategy that not only attracts new card members but also enhances the customer experience. Your expertise will shape our demand generation efforts across various channels, including Paid Media and Member-Get-Member campaigns, ensuring that we reach and resonate with premium audience segments. At American Express, you'll be recognized for your leadership and creativity as you align our marketing efforts with the company’s core values and backing promise. Your role will also involve leading a talented team of marketing professionals, fostering an environment of diversity and inclusion, and driving results through innovative data strategies. You’ll have the chance to partner with various stakeholders, ensuring we create a truly customer-centric approach. If you're passionate about making a significant impact and driving growth in an exciting, fast-paced environment, we would love to hear from you! Together, let's lead the way and redefine the future of customer engagement at American Express.

Frequently Asked Questions (FAQs) for Director-Marketing Role at American Express
What are the key responsibilities of the Director of Marketing at American Express?

As the Director of Marketing at American Express, you'll be responsible for developing long-term acquisition strategies, driving cross-channel marketing initiatives across international markets, and leading a team of marketing professionals. You'll identify scalable growth opportunities through data insights and oversee demand generation efforts. Additionally, you'll collaborate with key stakeholders to align marketing strategies with company goals.

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What qualifications are required for the Director of Marketing position at American Express?

Candidates applying for the Director of Marketing role at American Express should possess strong problem-solving skills, have a proven track record in marketing, ideally in the card issuing sector, and experience with large marketing agencies. A history of empowering teams and a passion for creating innovative customer experiences are also essential qualifications for this position.

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How does American Express foster career development for the Director of Marketing role?

At American Express, career development is prioritized, especially for leadership positions like the Director of Marketing. Employees have access to numerous training opportunities, mentoring programs, and resources that support both personal and professional growth. Additionally, you will be encouraged to explore innovative ideas and lead initiatives that align with your career goals.

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What is the work environment like for the Director of Marketing at American Express?

The work environment at American Express for the Director of Marketing is collaborative and dynamic, emphasizing teamwork and innovation. Employees enjoy the flexibility of a hybrid working model, allowing for a balance between remote work and in-office engagement, which helps maintain the company culture of inclusion and support.

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What benefits does American Express offer for the Director of Marketing position?

American Express provides a comprehensive benefits package for the Director of Marketing position, including competitive salaries, bonus incentives, retirement savings with a company match, comprehensive health insurance, parental leave, and access to wellness programs. This commitment ensures that employees' overall well-being is prioritized.

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Common Interview Questions for Director-Marketing
Can you describe your experience with demand generation strategies?

In responding to this question, focus on your track record of successfully developing and executing demand generation strategies. Highlight specific campaigns you've led, the channels you utilized, and the results achieved. Mention any experience you have with data analytics to improve marketing strategies.

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How do you approach team leadership and development?

Share your philosophy on leadership that emphasizes empowerment, diversity of thought, and mentoring. Provide examples of how you've successfully guided teams, supported their growth, and cultivated a motivating environment that aligns with company values.

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What are some innovative marketing trends you've noticed that could be applied at American Express?

Discuss recent marketing trends you've researched, like personalized marketing or the use of data analytics in measuring customer engagement. Identify how these trends could specifically enhance American Express's marketing strategies and customer experience.

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How do you handle challenging situations or failures in marketing campaigns?

When answering, exemplify your resilience and problem-solving abilities. Describe a specific situation where a campaign did not meet expectations, what insights you gained from the experience, and the steps you took to pivot and ensure future campaign success.

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What skills are essential for success in the Director of Marketing role at American Express?

Emphasize the importance of strategic thinking, creativity, analytical skills, and effective communication. Discuss how these skills will help you succeed in driving results, explaining your approach to fostering strong teamwork and initiatives.

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How do you ensure your marketing strategies align with overall business goals?

It's important to demonstrate your understanding of aligning marketing with corporate objectives. Talk about your methods for collaborating with cross-functional teams and utilizing data insights to ensure your strategies contribute positively to the broader goals of the business.

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What role does data play in your marketing decision-making process?

Show how you leverage data analytics to inform your marketing strategies by identifying trends, measuring success, and optimizing campaigns. Use examples of tools and methodologies you have employed in past roles to incorporate data into your marketing decisions.

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Can you describe a successful marketing campaign you led and what made it successful?

Select a campaign that had measurable impact and detail your role in its development and execution. Discuss the challenges you faced, how you engaged your audience, and the key metrics that demonstrated the campaign's success.

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How would you define customer-centric marketing, and how would you implement it?

Define customer-centric marketing in terms of understanding customer needs and preferences, and ensuring that marketing efforts are designed accordingly. Discuss strategies for gathering customer insights and translating them into actionable marketing tactics.

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How do you cultivate collaboration with other departments within the company?

Describe your experience in building relationships across various departments. Explain how you initiate communication, align goals, and encourage a collaborative approach to marketing efforts, ensuring all teams contribute to shared objectives.

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American Express is a multinational financial services corporation and global leader in providing personal, small business, and corporate credit cards.

2969 jobs
MATCH
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BADGES
Badge Family FriendlyBadge Office VibesBadge Work&Life BalanceBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Transparent & Candid
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Mental Health Resources
Life insurance
Disability Insurance
Child Care stipend
Employee Resource Groups
Learning & Development
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 21, 2025

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