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Developer Advocate

Why should I Apply:


At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help organizations build responsible, secure, high-quality code quickly and systematically. We build solutions that don’t just solve symptoms of problems – we fix problems at the source – source code, to be specific.


We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. We believe team members should have the opportunity to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: provide solutions that deliver Clean Code.


The impact you can have 


As a Developer Advocate, you join a team of talented Product people and Developer Advocates who are passionate about code quality and security by reaching and educating developers across their preferred forums. As one of Sonar's public voices and faces, you are the thought leader for code quality in your community, helping fellow developers write better, more secure code.


On a daily basis, you will
  • Engage and build mindshare with developers across our community through thought leadership and tactical content around Software Engineering best practices, Software Development Lifecycle best practices, Software Quality, and testing
  • Strengthen collaboration with communities, forums, and projects by establishing integrations or other modes of deep alignment
  • Create compelling technical content delivered as blogs, podcasts, webinars, videos, quickstarts, tutorials, and articles
  • Develop unique demos in conjunction with vendors and partners in the ecosystem
  • Host meetups, orchestrate workshops, and speak at conferences and events
  • Promote and drive attendance for company-hosted developer events and webinars
  • Establish relationships and reach with technology communities and organizations
  • Work closely with the teams at Sonar who deal with programming languages, development workflows, and best practices to have an impact on the team's short and long-term objectives
  • Work closely with the Product Manager group to provide feedback on our products from the community
  • Partner with sales engineers and product marketers to advocate for code quality and security in diverse forums
  • Collaborate with community managers and other advocates to enhance ecosystem engagement
  • Leverage social media presence to amplify the Sonar brand within the developer community


The skills you will demonstrate
  • Solid understanding of the Software Development Lifecycle, DevOps functions, and CI/CD
  • Passionate about Designing, Writing, and Delivering High Quality Software
  • Solid understanding of the impact and management of Technical Debt within an SDLC
  • Prior experience presenting Software Engineering related subjects to technical audiences
  • Strong proven experience in one or more of the following programming languages: Java, C++, Python, JavaScript, or C#
  • Demonstrated experience in technical writing in blogs, articles, or tutorials
  • Track record of success getting speaking abstracts accepted into technical conferences
  • Growing following on social media platforms including Twitter, GitHub, Medium, YouTube, LinkedIn
  • Exceptional communication skills with technical audiences using the English language


The soft skills we’re looking for in Developer Advocates
  • A collaborative DNA
  • Highly autonomous and pragmatic
  • Open-minded and very positive can-do attitude
  • Comfortable in dealing with change, complexity, and uncertainty
  • Self-confident enough to challenge the status quo as well as to receive feedback
  • Leadership: you take initiative and demonstrate your ability to lead a subject from beginning to end


Qualifications you will have
  • 10+ years as a technologist in one or more of the following roles: developer advocate, evangelist, solution architect, software engineer
  • Computer science degree or equivalent experience


Why you will love it here:


Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness – and embraces the right to fail (and get right back up again!). We believe that the best idea wins and everyone has a voice.

We believe that great people make a great company. We value people skills as much as technical skills and strive to keep things friendly and laid-back while still being passionate leaders in our domains. Our 550+ SonarSourcers from 33 different nationalities can relate!

We have a growth mindset. We love to learn and believe that continuous education is critical to our success. In an ever-changing industry, new skills are a must, and we're happy to help our team acquire them.



We prioritize Diversity, Equity, and Inclusion:


At Sonar, we are a global workforce and recognize the value of different backgrounds, and global cultures.


We are committed to creating a diverse work environment and are proud to be an equal-opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.


All offers of employment at Sonar are contingent upon the clear results of a comprehensive background check conducted prior to the start date.


Please note that applications submitted through agencies or third-party recruiters will not be considered.

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CEO of Sonar
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Olivier Gaudin
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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Developer Advocate, Sonar

At Sonar, we're excited to welcome a passionate Developer Advocate to our imaginative team! As a Developer Advocate, you'll be on the frontline of engaging with developers, sharing vital insights about code quality and security, and guiding others on their path to creating clean, robust code. We pride ourselves on solving problems at the source, empowering teams to build high-quality code with tools designed for long-term success, not just quick fixes. Here, you'll tap into your technical prowess and creativity to create captivating content such as blogs, podcasts, and videos that resonate with developers worldwide. You'll also have the opportunity to host meetups, conduct workshops, and represent Sonar at various conferences. Collaboration is key, and you will work closely with product managers and sales engineers to provide input on products based on community feedback, ensuring we stay relevant and impactful. We're looking for someone with a strong background in software development and a knack for presenting technical information in an engaging way. If you're someone who thrives in a vibrant, inclusive culture where every voice counts—Sonar is the place for you! With teams scattered across the globe, we value diverse perspectives and are dedicated to continuous learning. Join us and be part of a community that is not just about code but about cultivating relationships and enriching the tech space, all while helping developers write better code every day.

Frequently Asked Questions (FAQs) for Developer Advocate Role at Sonar
What are the primary responsibilities of a Developer Advocate at Sonar?

As a Developer Advocate at Sonar, your main responsibilities include engaging with the developer community through thought leadership, creating compelling technical content, hosting events, and collaborating with various teams within Sonar. You will also be pivotal in strengthening partnerships with technology communities and ensuring feedback loops between the developer community and Sonar's products, driving innovations in code quality and security.

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What qualifications are required to become a Developer Advocate at Sonar?

To become a Developer Advocate at Sonar, you should have 10+ years of experience in technology-related roles, such as a developer advocate or software engineer, along with a computer science degree or equivalent experience. Additionally, strong knowledge of the Software Development Lifecycle, programming languages like Java, Python, or C++, and experience in technical writing are essential to fulfill this role effectively.

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How does Sonar support the personal growth of its Developer Advocates?

Sonar is committed to fostering a growth mindset among its employees. As a Developer Advocate, you will have access to continuous education opportunities, including attending workshops and conferences, as well as collaborating on projects that promote skill development and knowledge sharing, helping you remain on the cutting edge of software engineering best practices.

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What soft skills are important for a successful Developer Advocate at Sonar?

For a Developer Advocate at Sonar, possessing strong soft skills is vital. You should have a collaborative spirit, a positive attitude, and resilience in the face of challenges. Effective communication skills, adaptability, and a proactive approach to leadership are also crucial to engage with diverse communities and help elevate Sonar's brand in the developer ecosystem.

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What is the company culture like for a Developer Advocate at Sonar?

Sonar boasts a dynamic culture that values respect, kindness, and the right to fail and learn from it. This approach fosters a friendly atmosphere while emphasizing the importance of innovative ideas and inclusivity. As a Developer Advocate, you'll be part of a diverse team of over 550 professionals from 33 nationalities, where everyone's voice is valued and collaboration is the norm.

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Common Interview Questions for Developer Advocate
Can you describe your experience with community engagement as a Developer Advocate?

When answering this question, share specific instances where you've successfully engaged with developer communities. Highlight the platforms you've used, the content you created, and how these efforts contributed to code quality improvements or community growth. Use metrics if possible to show impact.

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What strategies do you employ to create technical content that resonates with developers?

In your response, discuss the importance of understanding your audience. Explain how you conduct research to identify their needs and preferences, and describe your process for crafting content that is not only informative but engaging and easy to understand.

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How do you keep yourself updated with the latest trends in software development?

To answer this, mention resources such as blogs, community forums, tech conferences, podcasts, and social media channels that you actively follow. Stress your commitment to continuous learning and adapting your knowledge to stay at the forefront of industry trends.

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Describe a situation where you had to lead a project or initiative. What was the outcome?

Share a detailed account of a project where you took the lead. Include your objectives, the challenges you faced, how you overcame them, and the final results. Focus on your leadership qualities and how they contributed to the project’s success.

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What role does feedback play in your work as a Developer Advocate?

Emphasize the importance of feedback in improving both your work and the community's engagement. Discuss how you solicit feedback, how you incorporate it into your strategies, and any examples where community feedback led to meaningful changes in your content or advocacy efforts.

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How do you measure the success of your advocacy efforts?

Talk about various metrics you analyze, such as engagement rates, content reach, feedback from the community, and the impact on code standards or quality within the developer community. Use specific examples of successful campaigns or initiatives as evidence.

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Can you discuss a technical topic you presented to an audience?

Describe a specific technical subject that you presented, the format (webinar, workshop, etc.), your preparation process, and how you tailored the content for your audience. Highlight the tools you used and the feedback you received post-presentation.

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What is your approach to building relationships in the tech community?

Explain your strategy for fostering connections, such as active participation in forums, attending meetups, and engaging with influencers on social media. Mention the importance of genuine interactions and how these relationships can enhance collaboration.

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How do you handle conflicts or criticisms from the community?

Discuss your conflict resolution skills, emphasizing your focus on remaining open-minded, professional, and solution-oriented. Share a particular experience that showcases your ability to turn criticism into an opportunity for dialogue and improvement.

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Why do you believe code quality is critical in software development?

This is an opportunity to showcase your passion for coding standards. Discuss the impact of code quality on long-term project viability, security, and maintainability. Provide insights into how quality directly influences users' experiences and the overall success of software products.

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As a company, we aim to have every developer and development team using our products for their code quality and security. The founders believed that building a great place to work with a strong culture would help us make this goal come true in fos...

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Full-time, remote
DATE POSTED
April 13, 2025

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