Director, Digital & Integrated Marketing (US or Canada)

The Director of Digital & Integrated Marketing at StackAdapt will oversee a variety of responsibilities, including developing digital marketing strategies that align with business goals, leading campaign management efforts, and managing a team of digital marketers. This role also involves ensuring seamless integration across channels, optimizing performance based on analytics, and maintaining stakeholder communication to drive aligned marketing efforts.

Candidates for the Director, Digital & Integrated Marketing role at StackAdapt should have at least 8 years of leadership experience in a MarTech or AdTech environment. A deep understanding of the B2B marketing funnel and proven success in campaign management, digital tools, and team leadership are key. Experience with tools like Salesforce, Marketo, and analytics platforms will also play a significant role in this position.

StackAdapt is committed to creating a diverse and inclusive workplace for all its employees, including candidates for the Director, Digital & Integrated Marketing role. The company encourages applicants from all backgrounds to express their unique identities and experiences during the interview process, ensuring a supportive environment for everyone.

The Director of Digital & Integrated Marketing at StackAdapt plays a crucial role in driving the company's growth by crafting innovative marketing strategies, optimizing digital campaigns, and enhancing customer engagement. This direct impact on lead generation and revenue growth helps to ensure that StackAdapt remains a leader in the competitive advertising landscape.

In the role of Director, Digital & Integrated Marketing at StackAdapt, the successful candidate will utilize a variety of digital marketing tools and platforms, including Salesforce CRM, Marketo, Hubspot, and Google analytics. Familiarity with social media insights, email campaign metrics, and other analytics platforms will also be essential for tracking and optimizing campaign performance.

When developing a digital marketing strategy, I start by understanding the target audience and business goals. I leverage market research, competitive analysis, and previous campaign data to identify strengths and weaknesses. This informs my approach to selecting the right channels, creating relevant content, and determining the metrics for measuring success.

To ensure cross-channel integration, I focus on a unified message across all platforms. This means aligning campaign goals, key performance indicators, and creative assets. I also track user journeys and optimize them to provide a seamless experience, ensuring that each touchpoint reinforces brand messaging.

In my former role, I led a multi-channel campaign that increased leads by 50%. By integrating email, social media, and paid advertising, we created a cohesive message and targeted our audience effectively. The results were monitored through key metrics, allowing us to adjust strategies in real-time, and ultimately the campaign exceeded our ROI targets.

I prioritize actionable metrics such as conversion rates, customer acquisition cost, and ROI. Additionally, I analyze engagement metrics like click-through rates and social shares to understand the campaign's effectiveness, adapting strategies based on data insights for continuous improvement.

I believe in empowering my team through clear communication, shared goals, and regular feedback. I encourage collaboration by fostering an environment where team members can share ideas and feedback openly, ensuring everyone feels valued and engaged in our collective mission.

I continually educate myself through industry publications, webinars, and attending conferences. Networking with other professionals in the field also helps me stay on the cutting edge of trends and developments, enabling me to apply the latest strategies effectively.

Analytics play a fundamental role in shaping my digital marketing strategies. They provide valuable insights into consumer behavior, campaign performance, and areas for optimization. I rely on data to make informed decisions, adjust campaigns in real-time, and evaluate overall success.

I once managed a critical product launch involving multiple stakeholders. I ensured proper timelines and deliverables were set while maintaining open lines of communication. By addressing potential roadblocks proactively, we successfully launched on time and exceeded initial sales targets by 20%.

I approach managing a marketing budget by aligning spending with strategic objectives. I assess ROI on past campaigns and determine where to allocate resources for maximum impact. Regular monitoring and adjustments are crucial to ensure we stay within budget while achieving our goals.

I view adaptability as the most critical aspect of digital marketing. The landscape evolves rapidly, so it's essential to be responsive to trends, audience behavior, and campaign performance data. This adaptability allows marketers to optimize strategies and continue driving success.