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Marketing Manager, Content and Events, EMEA

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.


StackAdapt is looking for a talented  Marketing Manager, EMEA, to join our dynamic and expanding Marketing team. If you're fluent in German and passionate about the AdTech industry and Business-to-Business (B2B) software solutions, this could be your perfect opportunity. We're seeking someone who excels at creating compelling content with a focus on driving marketing performance and delivering real business impact. If you thrive on crafting insightful and engaging reads that move the needle for marketing campaigns, we'd love to hear from you!


Reporting to the Director of Marketing in EMEA, you will be responsible for building and executing our content marketing strategy to help drive the continued growth of StackAdapt.


StackAdapt is a Remote First company; we are open to candidates located anywhere in the UK for this position


What you'll be doing:
  • Prioritise, localise, and set up KPIs for our existing content to support and ramp up our regional expansion and go-to-market strategy effectively in the UK, Germany, France, Spain, and UAE.
  • Ramp up country-level narratives in the EMEA region, identifying, coordinating and aligning with all key stakeholders. 
  • Ensuring seamless collaboration and strategic consistency across markets. Your ability to communicate effectively with multiple teams will be critical in driving alignment and delivering impactful, localised messaging that resonates with each audience.
  • Brief and help deliver high-quality sponsored content initiatives with key EMEA publications, media and industry bodies within the programmatic industry.
  • Contribute to and execute a comprehensive content plan across various formats including guides, ebooks, blogs and more.
  • Be on top of local industry trends, and events and become a research guru to develop your content themes, thought leadership and stories that will resonate with buyers in each market.
  • Partner with local and global teams (EMEA revenue, product, digital or event marketing teams) to align the editorial calendar with upcoming marketing campaigns and amplify content to the right audiences and with the right local narratives.
  • Help to establish StackAdapt as a go-to resource for the most engaging and innovative programmatic content.
  • Partner with the events team to lead and host regional events and to drive engagement with clients and potential clients.
  • Work closely with the design team to present content in appealing, intuitive ways for a variety of audiences.


What you’ll bring to the table:
  • An academic or professional background in journalism, creative writing or communications.
  • Proven experience in content marketing with a portfolio showcasing short and long-form content pieces.
  • Huge bonus if you’ve written about adtech or martech solutions!
  • Exceptional writing skills with demonstrated ability to craft content that drives awareness, education and conversation of prospects, customers and the industry.
  • Ability to excel in creative problem-solving and execution and have found new and innovative ways to elevate brands and thought leadership through written content.
  • Can speak to prior success in crafting content that supports lead generation and thought leadership.
  • Proven ability to communicate effectively and implement content with the right decision-makers and multiple stakeholders across local markets. 
  • Excel in engaging clients and prospects effectively at events, taking charge on-site to ensure seamless execution and impactful regional engagements.
  • This role requires professional fluency in English and German, including the ability to write and communicate effectively for native-speaking audiences.


Stackadapters enjoy:
  • Competitive salary
  • Private Medical Insurance cover
  • Auto-enrolment into the company pension scheme
  • Work from home reimbursements
  • Coverage and support of personal development initiatives (conferences, courses, etc)
  • An awesome parental leave policy
  • A friendly, welcoming, and supportive culture
  • Our social and team events (virtually!)
  • Take part in our walk and wander policy and work anywhere in the world


StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.


About StackAdapt


We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:



Ad Age Best Places to Work 2024

G2 Top Software and Top Marketing and Advertising Product for 2024

Campaign’s Best Places to Work 2023 for the UK

2024 Best Workplaces for Women and in Canada by Great Place to Work®

#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising


#LI-Remote

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CEO of StackAdapt
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Vitaly Pecherskiy
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What You Should Know About Marketing Manager, Content and Events, EMEA, StackAdapt

At StackAdapt, we're on the lookout for a passionate Marketing Manager, Content and Events, EMEA to join our creative and dedicated Marketing team in the UK. Here at StackAdapt, we pride ourselves on being more than just an advertising platform — we're a dynamic hub that sparks innovation and drives success for digitally-minded companies worldwide. If you're fluent in German and have a keen interest in the AdTech industry, this role might just be your perfect fit. The Marketing Manager will craft compelling content that enhances our marketing strategies while delivering real business outcomes. You’ll have the opportunity to prioritize and localize content for various regions, including Germany, France, Spain, and the UAE, driving our go-to-market strategies effectively. From creating engaging blogs and guides to hosting regional events, your ability to communicate and collaborate with diverse teams will be crucial. Join us in establishing StackAdapt as a trusted source for innovative programmatic content that resonates with targeted audiences. If you're a creative thinker with exceptional writing skills and experience in content marketing, we’d love to hear from you and see how you can make a difference here at StackAdapt! We value our diverse and inclusive culture, ensuring all voices are heard and respected in our journey towards excellence.

Frequently Asked Questions (FAQs) for Marketing Manager, Content and Events, EMEA Role at StackAdapt
What responsibilities does the Marketing Manager, Content and Events, EMEA have at StackAdapt?

The Marketing Manager, Content and Events, EMEA at StackAdapt is responsible for building and executing a comprehensive content marketing strategy that supports regional growth in various markets. This includes localizing content, collaborating with stakeholders, managing KPIs, producing high-quality sponsored content, and staying on top of local industry trends to ensure relevance and impact.

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What qualifications are needed for the Marketing Manager position at StackAdapt?

To be considered for the Marketing Manager, Content and Events, EMEA position at StackAdapt, candidates should ideally have a background in journalism, creative writing, or communications. Proven experience in content marketing is essential, along with exceptional writing skills and fluency in both English and German.

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How does the Marketing Manager at StackAdapt contribute to the company's event initiatives?

In this role, the Marketing Manager, Content and Events, EMEA will partner closely with the events team to lead and host regional events that engage both clients and potential customers. This includes ensuring that events align with content strategies and contribute to broader marketing goals driven by StackAdapt.

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What is the culture like at StackAdapt for the Marketing Manager position?

StackAdapt fosters a friendly, inclusive, and supportive culture for all employees, including the Marketing Manager, Content and Events, EMEA. The company encourages collaboration and innovation, offering personal development opportunities and social team events that strengthen team bonds, even in a remote-first environment.

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What opportunities for career growth does StackAdapt provide for the Marketing Manager role?

StackAdapt offers numerous avenues for career growth, including support for personal development initiatives such as conferences and courses. As the Marketing Manager, Content and Events, EMEA, you will gain valuable experience and exposure across various aspects of marketing, while contributing to the company's innovative and high-performing culture.

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What type of content will the Marketing Manager be creating at StackAdapt?

The Marketing Manager, Content and Events, EMEA will create diverse content formats, including guides, ebooks, blogs, and sponsored content, tailored to the unique needs of each regional market. This role emphasizes crafting compelling narratives that resonate with audiences and drive engagement and leads.

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What skills are essential for success as a Marketing Manager at StackAdapt?

Success in this role requires exceptional writing skills, creative problem-solving abilities, and strong communication across multiple teams. A knack for identifying local trends and the capacity to translate those insights into effective marketing strategies are crucial for the Marketing Manager, Content and Events, EMEA at StackAdapt.

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Common Interview Questions for Marketing Manager, Content and Events, EMEA
Can you describe your experience in content marketing as it relates to the Marketing Manager role at StackAdapt?

In answering this question, highlight specific examples of your past content marketing experience, including campaigns you've led and the metrics that demonstrate success. Show how your skills can directly apply to StackAdapt's goals, emphasizing creativity and impact.

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How do you prioritize content creation for multiple regions?

Discuss your approach to content prioritization, perhaps noting the importance of aligning with regional strategies and marketplace needs. Highlight your experience in localizing content and how you communicate with stakeholders to ensure effective execution.

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What strategies have you utilized to drive engagement at events?

Share specific examples of strategies you've implemented to enhance engagement at events, such as interactive workshops, compelling presentations, or targeted follow-up communications. Align your response with StackAdapt's values of innovation and effectiveness.

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How do you ensure alignment of messaging and content across diverse markets?

Illustrate your process for ensuring consistent messaging by collaborating with teams across functions, setting clear KPIs, and actively monitoring performance metrics. Emphasize the importance of adapting content to suit each market’s specific needs without losing core messaging.

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Can you provide an example of a successful content piece you’ve created?

Describe a successful content piece you’ve created, detailing the objectives, your process, and the results achieved. Focus on how it engaged the audience, where it was published, and any metrics that demonstrate its impact.

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What role do you believe research plays in developing content strategies?

Explain the value of thorough research in understanding market trends, audience preferences, and competitors. Point out how research informs content themes and ensures that your content remains relevant and authoritative.

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How would you tackle a situation where a project is falling behind schedule?

Discuss your communication strategies and problem-solving approaches, such as reassessing timelines, reallocating resources, or negotiating deadlines. Stress your ability to remain adaptable and ensure stakeholder alignment even under pressure.

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How do you measure the effectiveness of your content?

Demonstrate your familiarity with various analytics tools and metrics you use to assess content performance, including engagement rates, lead conversion, and audience feedback. Emphasize the importance of using this data to refine and improve future content strategies.

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What innovative ideas would you bring to StackAdapt's content marketing initiatives?

Share specific innovative ideas you have for content marketing at StackAdapt, whether it be new content formats, partnership opportunities, or engagement strategies that leverage current trends. Convey your passion for creativity and willingness to contribute to the company's growth.

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Why do you want to work as a Marketing Manager at StackAdapt?

Articulate your specific reasons for wanting to work at StackAdapt, tying in your enthusiasm for the AdTech industry, the company’s creativity, or its values. Highlight how your career goals align with the role and the company's mission to innovate in the digital space.

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StackAdapt is a self-serve advertising platform offering multi-channel solutions like native, display, video, connected TV, and audio ads, combining advanced machine learning with an exceptional user experience.

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Full-time, remote
DATE POSTED
November 29, 2024

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