Marketing Operations Manager

The Marketing Operations Manager at Superside is responsible for managing inbound lead processes, enhancing HubSpot workflows, and improving marketing analytics. You'll streamline lead routing and scoring while ensuring a smooth transition between marketing and sales. By working closely with cross-functional teams, you'll execute marketing campaigns effectively and maintain data integrity.

To be considered for the Marketing Operations Manager position at Superside, you should have over three years of experience in Revenue or Marketing Operations, especially with marketing automation tools such as HubSpot or Marketo. Strong analytical skills, project management experience, and familiarity with lead management tools are also essential.

At Superside, the Marketing Operations Manager is crucial for enhancing operational efficiency, thereby facilitating the execution of marketing programs that drive revenue. The role involves optimizing systems and workflows, improving data accuracy, and ensuring that marketing initiatives effectively reach and engage target audiences.

A Marketing Operations Manager at Superside utilizes various tools such as HubSpot for marketing automation, Salesforce for customer relationship management, and Google Analytics for performance tracking. Familiarity with lead enrichment platforms and project management tools is also beneficial to streamline operations.

Superside embraces a fully remote work culture that promotes flexibility, collaboration, and diversity. As a Marketing Operations Manager, you’ll have the opportunity to work with a talented team from around the world while enjoying the benefits of a work-life balance and an inclusive environment.

In answering this question, provide specific examples of the platforms you've worked with like HubSpot or Marketo. Highlight the projects you managed, how you optimized workflows, and the results achieved, demonstrating your familiarity with marketing automation.

To answer this question, discuss your project management methodology. Explain how you assess project urgency and impact, utilize tools to track progress, and collaborate with team members to ensure key projects are completed on time.

Share your approach to maintaining data hygiene, such as regular audits, using validation tools, and implementing strict entry procedures. Discuss how these practices contribute to reliable reporting and informed decision-making.

Provide a specific example that outlines the original process, the challenges faced, and the improvements you implemented. Highlight the changes made, how you measured success, and the positive outcomes achieved.

Discuss your experience working across departments, emphasizing communication strategies, alignment on goals, and how you use data to support both teams to achieve optimal results in lead handling and nurturing processes.

Identify key tools essential for the role, such as HubSpot for automation, CRM platforms for customer insights, and analytics tools for performance tracking. Discuss how these tools contribute to the efficiency and success of marketing operations.

Talk about your commitment to continuous learning through webinars, online courses, industry publications, and networking with other marketing professionals. Highlighting your proactive approach demonstrates your adaptability in a fast-evolving field.

Discuss essential metrics such as lead conversion rates, ROI on marketing campaigns, SLA adherence for lead response times, and data accuracy rates. Emphasize how these metrics inform strategic decisions and operational improvements.

Sharing specific challenges, such as handling ineffective lead routing or automation failures, will illustrate your problem-solving skills. Detail your approach to identifying, analyzing, and resolving these issues effectively.

Express your enthusiasm for Superside's innovative approach to design and its focus on operational excellence. Discuss your excitement about contributing to a company that values creativity and efficiency while aligning with your professional values and goals.