Brand Communications Designer

As a Brand Communications Designer at Synthesia, you will be responsible for designing impactful presentation decks, creating sales enablement materials, and developing internal communications presentations. You’ll also manage brand assets, optimize templates, and collaborate with various teams to ensure both internal and external communications align with our brand identity.

Candidates for the Brand Communications Designer role at Synthesia should possess at least 3 years of design experience in a corporate or tech environment. Strong proficiency in Google Slides, PowerPoint, Figma, and Adobe Creative Suite, along with a robust portfolio showcasing your design work, are essential qualifications for this role.

A typical day for a Brand Communications Designer at Synthesia involves collaborating with teams across the company to design presentations, creating templates, and ensuring that all materials are on-brand. You might find yourself working on sales pitches, internal communication decks, or designing engaging visuals for company events while also managing the organization of our digital brand assets.

Essential skills for the Brand Communications Designer role at Synthesia include strong design proficiency in presentation software, a keen eye for detail, excellent collaboration abilities, and strong written communication skills. You should also be comfortable managing projects, providing constructive feedback, and demonstrating creativity in your design work.

At Synthesia, growth opportunities for a Brand Communications Designer include expanding your design expertise, taking on more complex projects, and potentially moving into leadership roles within the marketing or design teams as the company continues to grow and innovate.

When designing a presentation deck, I focus on understanding the key messages first. I ensure each slide is visually compelling, with consistent branding and an easy-to-follow structure. I prioritize clarity and impact, using visuals to enhance the narrative rather than overwhelm it.

Managing multiple projects requires excellent organizational skills. I prioritize tasks based on deadlines and project importance, and I use project management tools to keep track of my progress. Clear communication with team members helps ensure everyone is aligned and aware of timelines.

To ensure brand consistency, I follow established brand guidelines meticulously. I also create templates that are easily accessible for team members, which helps maintain the correct use of colors, fonts, and logos across all materials.

One successful project was designing a comprehensive sales enablement deck that significantly improved our sales team's pitch effectiveness. The new deck not only visually represented our brand well but also streamlined the messaging, leading to higher engagement from potential clients.

I view constructive feedback as an essential part of the design process. I listen actively to suggestions, analyze how they align with project goals, and if necessary, revise my work accordingly. I appreciate collaboration as it often leads to stronger final products.

I prefer using Google Slides and Figma for designing presentations. Google Slides allows for easy collaboration and sharing, while Figma offers robust design capabilities and flexibility. Both tools enable me to create visually stunning and functional presentations.

To ensure user-friendliness, I always focus on clarity and readability. I simplify complex information into digestible visuals and use consistent formatting. User testing and feedback are also valuable tools to verify that designs resonate with the intended audience.

I stay current on design trends by following design blogs, engaging in online courses, and participating in relevant workshops. Networking with other designers also exposes me to innovative ideas and fresh perspectives that I can incorporate into my work.

When designing for different audiences, I first research and understand the demographic, preferences, and needs of that group. Tailoring the design style and messaging accordingly helps create more engaging and effective materials.

I am excited about the opportunity to work at Synthesia because of its innovative approach to video communications. I am passionate about using my design skills to create impactful visual narratives that enhance communication. Joining a company at the forefront of this industry aligns perfectly with my career ambitions and creative aspirations.