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Director of Retail

The Director of Stores is responsible for translating the brand's vision and values into tangible, successful retail experiences for the consumers and employees we serve. The role encompasses strategic planning, operational execution, and executing growth initiatives within Retail resources & tools. This leader is responsible for the channel P&L, fostering a high performance culture, and providing amazing customer experiences through superior service. The greatest measure of success for the Director of Stores is channel profitability. This role requires a strong leader with a deep understanding of people management, employee development, and team engagement to create a motivated and results-driven workforce.


REVENUE GENERATION: Develop strategies to maximize sales, drive foot traffic and conversion to boost revenue across physical stores by optimizing product assortment, pricing strategies, promotional activities, and aligning online and offline strategies to deliver a complete consumer experience.

 

CUSTOMER EXPERIENCE: Enhance the customer journey, from store layout, lease line and design to personalized interactions and exceptional service to create a memorable brand experience.

Brand Representation: Ensure the brand's identity, messaging, and values are effectively communicated through the physical and visual elements of the retail spaces including our store teams.

 

OPERATIONAL EFFICIENCY: Lead the operational aspects to ensure efficiency, cost-effectiveness, and seamless day-to-day functioning of the retail fleet inclusive of inventory management, supply chain coordination, and staffing.

 

RETAIL FIELD MANAGEMENT: Support store expansion by managing the opening of new experiences, relocation of existing stores, and closure of underperforming locations. Lead special projects to showcase the brand to new and existing customers outside of Retail Stores (Comic Con, Disney Properties, Vendor Events, etc.).

 

DATA-DRIVEN INSIGHTS: Leverage data analytics and insights to understand customer preferences, buying patterns, and market trends and communicate key insights back to cross functional partners to drive action in areas of inventory management, pricing, and marketing strategies.

 

TEAM LEADERSHIP AND PEOPLE MANAGEMENT: Lead, influence, and motivate a team of Retail Employees through values with a servant leadership mindset, while delivering outstanding customer experience. Be the champion for the field, consistently working to better the experience for our employees through empowering ownership & fostering a healthy culture. Lead recruitment, training, and onboarding efforts to build a highly skilled and customer-focused retail team.

 

Employee Development & Training: Design and implement training programs to enhance leadership capabilities, customer service skills, and sales acumen. Identify high-potential employees and create career progression plans to nurture future leaders within the organization.


           10+ years of retail and operational experience, specifically in multi unit retail field operations, workforce management and communications.

           A proven ability to define and inspire others to achieve objectives and strategies.

           Track record of establishing & fostering positive & productive work relationships. Ability & willingness to give & receive honest, balanced feedback. Demonstrates competence & character that generates & inspires trust.

           Travel to store locations nationwide for openings, special events, store visits, training, and whenever necessary to achieve goals. Approximately 50% of the time

           A dynamic team leader and inspiring communicator.

           Proven track record of attracting, developing, and retaining high caliber talent.

Experience in apparel and leading a minimum of 10 stores.


$150,000 - $180,000 a year

Average salary estimate

$165000 / YEARLY (est.)
min
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$150000K
$180000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director of Retail, The People Brand

Step into the vibrant world of retail and consider the role of Director of Retail with our dynamic company located in sunny San Clemente, CA! In this pivotal position, you'll be the driving force behind translating our brand's vision into unforgettable retail experiences, not only for consumers but for our dedicated teams as well. Your strategic mindset will guide operational execution, fueling growth initiatives that add value to our retail resources and tools. As the custodian of channel P&L, you’ll cultivate a high-performing culture, ensuring spectacular customer experiences through superior service. You’ll be honing in on revenue generation by crafting savvy strategies to maximize sales and draw in foot traffic, while also ensuring a seamless blend of our online and offline interactions. Customer experience is at the heart of this role—you’ll be enhancing every aspect from store layout to service delivery, promoting a memorable journey with our brand. With robust operational efficiency, you'll manage all facets of our retail fleet, encompassing everything from inventory management to staffing. Your data-driven insights will uncover vital trends, guiding your cross-functional teams towards more effective action. As a leader, you'll inspire a talented group of retail professionals, actively nurturing their growth and advancing our exciting vision for the future. If you’re ready to take your career to new heights and drive the retail landscape, we’re eager to meet you!

Frequently Asked Questions (FAQs) for Director of Retail Role at The People Brand
What are the key responsibilities of the Director of Retail position at our company?

As the Director of Retail at our company, you will be responsible for translating our brand's vision into successful retail experiences. This involves strategic planning, P&L management, enhancing customer experiences, and ensuring operational efficiency across multiple store locations.

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What qualifications are needed for the Director of Retail role at our San Clemente location?

To thrive as the Director of Retail, you need over 10 years of multi-unit retail operational experience, especially in workforce management. A proven leadership track record in developing and retaining talent, strong communication skills, and the ability to inspire others are also critical for success in this role.

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How does the Director of Retail influence revenue generation at our company?

In the role of Director of Retail, you will develop and implement innovative strategies to maximize sales and boost foot traffic. By analyzing customer buying patterns and optimizing product assortment and pricing strategies, you’ll play a crucial role in enhancing revenue across our physical stores.

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What kind of leadership style is ideal for the Director of Retail position?

A dynamic team leader with a servant leadership mindset is ideal for the Director of Retail position. You will need to influence and motivate teams while fostering a positive and productive work environment, ensuring everyone is aligned with our brand values and mission.

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What opportunities for employee development exist within the Director of Retail role?

As the Director of Retail, you’ll design and implement training programs focused on developing leadership skills, customer service, and sales acumen. Additionally, you will identify high-potential employees and create career progression plans to nurture future leaders within our organization.

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Common Interview Questions for Director of Retail
Can you describe your experience with multi-unit retail operations?

Absolutely! When discussing your experience with multi-unit retail operations, focus on specific accomplishments, such as improving operational efficiencies or boosting sales across multiple stores. Mention your strategies for managing teams effectively and how you've handled challenges in retail settings.

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How do you drive foot traffic and sales in a retail environment?

To effectively drive foot traffic and sales, share strategies you've successfully implemented, such as targeted marketing campaigns, store events, or promotional activities. Highlight the importance of analyzing data insights to tailor offerings to meet customer preferences.

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What do you consider the most critical aspect of enhancing customer experience?

Discuss how you prioritize understanding customer needs and mapping their journey through the store. Emphasize the importance of creating a welcoming environment, offering personalized interactions, and training staff to deliver exceptional service.

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How have you handled underperforming stores in the past?

Reflect on your experience with underperforming stores by illustrating the steps you took to analyze the root cause and develop an action plan. Whether it involved staff changes, marketing adjustments, or inventory overhauls, describe your approach to turning challenges into opportunities.

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What methods do you employ to lead and motivate your retail team?

Discuss your leadership methods, such as setting clear goals, providing constructive feedback, and recognizing team achievements. It's crucial to show how you've fostered a culture of ownership, engagement, and collaboration within your teams.

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Can you provide an example of a successful training program you've implemented?

When sharing about a training program, focus on the objectives, how you tailored it to address specific skill gaps, and the metrics you used to measure its success. Highlight any positive impacts on team engagement or sales outputs.

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What strategies do you use to analyze market trends and consumer behavior?

Discuss the analytical tools and methods you leverage, such as sales data, customer surveys, or industry reports. Highlight your experience in translating this data into actionable insights that influence retail strategies.

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How do you ensure brand representation in your stores?

Explain your approach to maintaining brand representation by ensuring alignment of store aesthetics, visual merchandising, and team training with the brand's identity and values. Share examples of how you’ve been successful in this area.

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How do you manage logistics and inventory within a retail setting?

Talk about your experience with inventory management systems and logistics coordination. Emphasize your strategies for ensuring timely stock availability, reducing shrinkage, and maintaining effective inventory turnover.

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What do you believe is the future of retail, and how should the Director of Retail adapt?

Share your insights into current retail trends, such as the integration of technology or evolving consumer preferences. Discuss how flexibility, innovation, and a focus on customer experience will be key for the Director of Retail to thrive in the future.

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