Director, Business Development - Agency

As a Director of Business Development - Agency at The Trade Desk, you will be responsible for building and maintaining relationships with key decision-makers within agencies, clients, and analytics teams. Your role will entail collaborating with diverse internal teams to provide tailored solutions and effectively demonstrating the value of our media buying platform. You'll also lead proposal responses, identify upselling opportunities, and contribute to the overall culture of The Trade Desk, ensuring you meet both individual and company-wide goals.

To qualify for the Director of Business Development - Agency role at The Trade Desk, you need a Bachelor's Degree and a solid background with 7-10+ years of sales or account management experience, particularly within AdTech or MarTech sectors. Familiarity with an online publisher, ad network, or other advertising entities would be advantageous, along with strong communication skills and proven leadership in exceeding revenue goals.

At The Trade Desk, especially for the Director of Business Development - Agency role, you'll be part of a supportive and inclusive culture that values diverse perspectives. The company encourages team members to bring their authentic selves to work, fostering a collaborative environment where creativity and innovation thrive. You’ll feel empowered to develop relationships and contribute positively to our vision and goals.

While various experiences can be beneficial, The Trade Desk prefers candidates for the Director, Business Development - Agency role who have experience in programmatic platform sales or account management, especially if tied to IPG or major hold cos. Experience dealing with CPG and FinServ clients involving marketing strategies and quantitative analysis will also stand out. Your ability to negotiate and communicate effectively across multiple levels will be crucial.

As the Director of Business Development - Agency at The Trade Desk, you can expect a competitive base salary ranging from $99,800 to $182,900 USD, depending on your experience and skills. This position also offers potential additional compensation through stock options and sales-based incentives, making it a lucrative opportunity in addition to a comprehensive benefits package.

When answering this question, emphasize your relevant experience in sales and account management, specifically within the AdTech or MarTech sectors. Share concrete examples where you achieved or exceeded sales targets and detail your approach to maintaining strong client relationships.

To answer this, discuss your methods for relationship-building, such as understanding client needs, adapting your communication style, and providing value through insights or tailored solutions. A successful example of how you cultivated a strategic partnership would enhance your response.

You should emphasize your organizational skills and ability to prioritize tasks based on client needs and deadlines. Providing a real-life scenario where you successfully managed multiple accounts will showcase your capability effectively.

It’s crucial to do your homework here. Discuss key features of The Trade Desk’s platform, including its innovative technology and commitment to transparency and accuracy in advertising. Ensure your answer reflects your understanding of how this platform differs from competitors.

Here, narrate a specific instance where your pitch led to an important sale or client acquisition. Focus on your preparation process, addressing client needs, and follow-up strategies that contributed to the pitch's success to illustrate your sales skills.

Explain your familiarity with the RFP process, detailing how you approach crafting proposals. Share insight into how you align proposals with client needs and how your responses have led to successful partnerships in the past.

Mention different resources you use to keep up with industry news, such as newsletters, blogs, webinars, or networking with industry professionals. This shows that you are proactive and invested in continuous learning within the industry.

Highlight key performance indicators you track, such as revenue growth, client retention rates, and conversion metrics. Discuss how these metrics influence your strategy and decision-making processes in sales management.

Here, articulate your approach to addressing concerns through effective communication and data-driven insights. Explain how you would provide reassurance and highlight the potential benefits of adopting the new strategy.

Share personal and professional goals that align with the Director of Business Development - Agency position. Discuss how achieving these goals contributes to the company's success and helps foster relationships that drive revenue.