The IRA Growth Strategy Leader is responsible for driving the expansion of TIAA’s Individual Retirement Account (IRA) offering. This Leader will be responsible for developing and executing strategic growth plans, identifying market opportunities, strengthening client and advisor engagement, and optimizing IRA product positioning. The ideal candidate has a strong background in financial services, business development, and retirement planning, with a keen understanding of IRA regulations and investment strategies
This role reports to the Senior Managing Director, Head of Wealth Products and Solutions. The Wealth Product and Solutions team is responsible for strategy, development and management of wealth products and services, which include managed accounts, brokerage solutions, trust services and third-party solutions. Our vision is to offer a diverse set of investment solutions and services to help our clients reach their financial goals.
Key Responsibilities and Duties
Designs and implements business growth strategies to increase IRA adoption, contributions, and asset under management (AUM).
Identifies and analyzes market trends, competitor strategies, and customer needs to position IRA offerings effectively.
Develops product differentiation, and marketing strategies to attract new IRA clients and retain existing ones.
Establishes key performance indicators (KPIs) to measure growth success and adjust strategies as needed.
Builds and maintains strategic partnerships with distribution, marketing and digital experience teams to expand IRA business.
Develops targeted campaigns to increase IRA enrollments, rollovers and contributions in partnership with marketing teams.
Conducts presentations, webinars, and educational initiatives to promote IRA benefits and growth strategies.
Collaborates with product development teams to enhance IRA account offerings, including investment options, digital tools, and client services.
Enhances IRA client experience through data-driven personalization, proactive outreach, and improved service models.
Identifies opportunities for technology integration, and fintech partnerships to enhance IRA digital experience, rollover experience and conversion rates.
Educational Requirements
Work Experience
Physical Requirements
Career Level
10IC
Required Qualifications:
Preferred Qualifications:
TIAA’s Wealth Management & Advice Solutions comprises a portfolio of businesses including Wealth Management, Kaspick, TIAA Trust, managed investment accounts and investment advice, brokerage, education savings, MyVest and life insurance. The goal of these businesses is to provide valuable products to individual and institutional clients and to generate returns to the General Account for the benefit of retirement participants.
Related SkillsAccountability, Collaboration, Communication, Compliance, Due Diligence, Executive Presence, Influence, Negotiation, Product Opportunity Assessment, Product Strategy/Planning, Relationship Management, Stakeholder EngagementAnticipated Posting End Date:
2025-04-08Base Pay Range: $200,000/yr. - $240,000/yr.Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
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Company Overview
Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.
Equal Opportunity
We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.
Read more about your rights and view government notices here.
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
Email: accessibility.support@tiaa.org
Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here.
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here.
For Applicants of TIAA Global Capabilities, click here.
For Applicants of Nuveen residing in Europe and APAC, please click here.
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Join TIAA as the Managing Director, IRA Growth Strategy Leader in the vibrant city of Frisco, Texas! In this critical role, you'll steer the expansion of TIAA’s Individual Retirement Account (IRA) offerings, crafting innovative growth strategies and tapping into market opportunities like a pro. Your extensive experience in financial services and retirement planning will shine as you engage with clients and advisors alike, ensuring our IRA products resonate in the market. With responsibilities like designing impactful marketing strategies to attract new clients and establish strategic partnerships, your contributions will make waves in the IRA landscape. You’ll love collaborating with dynamic teams to develop targeted campaigns that boost IRA enrollments and make financial dreams achievable for more clients. If you're passionate about creating personalized client experiences and enhancing IRA account offerings, this position is a perfect fit. At TIAA, we believe in a secure retirement for all, and as you work alongside a collaborative group of skilled professionals, you'll help bring that mission to life while reaping the rewards of a competitive compensation package and a supportive environment. Sound exciting? Come shape the future of retirement with us!
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Every worker deserves a secure retirement. For more than 100 years, weʼve delivered it for millions of people—and weʼre not done yet.
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