Senior Growth Automation Engineer

As a Senior Growth Automation Engineer at our innovative travel tech company, your key responsibilities will include automating lead generation and scoring processes using a variety of tools like Apollo, Clay, n8n, and Zapier. You will analyze company data to qualify leads automatically and optimize lead scoring models to enhance the quality of Marketing Qualified Leads (MQLs). Additionally, you’ll run AI-driven outbound campaigns, maintain data integrity across CRM databases, and collaborate with the marketing and sales teams to refine our targeting strategies.

To be a strong candidate for the Senior Growth Automation Engineer position at our company, you should have 3-5 years of experience in growth operations, sales automation, or tech-driven marketing. Proven expertise in automated lead generation, CRM workflows, and tools like Apollo, Clay, and Zapier is essential. Familiarity with AI, LLMs, and prompt engineering will be advantageous. A solid understanding of automated lead scoring and programmatic lead evaluation is also crucial for success in this role.

As a Senior Growth Automation Engineer at our travel platform, you will be using a variety of cutting-edge tools designed for automation and data analysis. Key tools include Apollo for lead generation, Clay for data enrichment, n8n for workflow automation, and HubSpot for CRM management. Your expertise with these tools will enable you to streamline processes, enhance data-driven decision-making, and run successful AI-driven campaigns to engage potential clients.

Yes, the Senior Growth Automation Engineer position at our company offers a hybrid work format. You will be expected to work three days in our vibrant office located in Rotterdam, Netherlands, while enjoying the flexibility of working from home for the remaining two days of the week. This arrangement supports a healthy work-life balance while allowing you to collaborate effectively with your team.

Employees in the Senior Growth Automation Engineer role at our travel tech company can expect a competitive salary of up to 6500€ gross, based on experience, along with 25 paid vacation days and a generous holiday allowance of 8%. Additionally, you will benefit from a commuting allowance for in-office days, 30 working days from abroad, and the opportunity to work within a diverse and inclusive team at a fast-growing scale-up.

When answering this question, provide specific examples of the automation tools you’ve used, such as Apollo, Clay, or Zapier. Discuss how you automated lead generation or scoring in previous jobs and how your initiatives improved efficiency. Quantify the results where possible, such as increased MQL quality or time saved.

In your response, discuss your method for analyzing lead behavior and past conversions. Talk about the importance of measuring various metrics and iterating on the lead scoring model based on new data. Mention any tools you’ve used to facilitate this process and how you’ve collaborated with marketing teams.

Highlight your understanding of data cleaning processes and how you implement checks to maintain data accuracy. Discuss specific actions you take, such as regular audits and using software tools to verify data. Ensure to express your commitment to data integrity in the context of improving automated processes.

Share the details of a specific campaign, emphasizing your role and the goals you aimed to achieve. Discuss the tools you used, the target audience, the approach to messaging, and the results. Focus on what made the campaign successful and any lessons learned to take into the future.

Explain your methods for keeping current, such as subscribing to industry newsletters, joining forums, attending webinars, or taking relevant online courses. Stress the importance of continuous learning in your field to ensure you can implement the best strategies for growth operations and automation.

Discuss your experience in data analysis that relates to lead qualification and how you've utilized metrics to inform strategies. Provide examples of how you assessed service offerings or revenue data to make decisions about potential leads.

Describe a specific project where you worked closely with marketing or sales teams. Highlight your communication skills, how you aligned strategies, and the overall impact of your collaboration on achieving business goals.

Provide insights into the AI tools and frameworks you’ve worked with when designing automation strategies. Share specific examples of how you’ve used AI to enhance personalization or lead qualification, illustrating your ability to innovate in your role.

Identify a significant challenge you’ve encountered, explain the situation, and detail the steps you took to resolve it. Focus on your problem-solving skills and what you learned that could be beneficial in the Senior Growth Automation Engineer position.

Talk about the specific KPIs you monitor, such as MQL conversion rates, lead response times, or cost per acquisition. Explain how you track these metrics and utilize the data to refine and improve future automation efforts.