Sr. Growth Manager, Mid Market

The Sr. Growth Manager at MaintainX is responsible for developing, managing, and executing comprehensive marketing strategies for the Mid-Market segment. This includes creating full-funnel, multi-channel marketing programs that enhance pipeline growth, collaborating with Product Marketing and Sales teams, leveraging account-based marketing (ABM) techniques, and monitoring key performance indicators to optimize campaign effectiveness.

To qualify for the Sr. Growth Manager position at MaintainX, candidates should possess a four-year undergraduate degree, preferably in a quantitative field, and have over five years of experience in B2B Demand Generation or Segment Marketing, particularly within B2B SaaS. Experience with Mid-Market or Enterprise-level organizations and outstanding analytical abilities are crucial for success in this role.

The Sr. Growth Manager at MaintainX influences pipeline growth by designing targeted marketing campaigns tailored to the Mid-Market. By utilizing data-driven insights and leveraging account-based strategies, the manager will engage prospective clients effectively, accelerate deal cycles, and ensure alignment across departments to drive continuous improvement in marketing efforts.

Essential skills for the Sr. Growth Manager role at MaintainX include exceptional analytical skills, proficiency in crafting compelling marketing messages, and the ability to interpret complex data to optimize strategies. Strong communication and collaboration abilities are also critical for aligning stakeholders across various teams and driving effective marketing initiatives.

The work culture at MaintainX emphasizes meritocracy, collaboration, and recognition of ideas and efforts. As a part of a diverse team that values innovation and supports blue-collar workers, the Sr. Growth Manager will thrive in an environment that encourages personal growth and celebrates contributions to the company mission.

When answering this question, focus on specific examples where you successfully created and executed multi-channel campaigns aimed at the Mid-Market. Highlight the strategies you implemented, the objectives you achieved, and the metrics that demonstrate your success.

Provide a detailed account of a specific instance where you analyzed marketing data to inform strategy. Discuss the data sources you used, how you interpreted the findings, and the subsequent actions you took that resulted in improved campaign performance or pipeline growth.

Discuss your understanding of ABM and share examples of how you've previously engaged target accounts with personalized campaigns. Emphasize the results you've achieved, such as increased engagement or accelerated deal cycles, to showcase your ABM proficiency.

Mention specific tools such as Demandbase, HubSpot, or Salesforce that you have experience using. Highlight how you've effectively utilized these tools to track campaign performance, drive engagement, or analyze data to improve marketing outcomes.

Explain your methodology for researching market trends and customer insights. This could include subscribing to industry reports, following thought leaders, or engaging in peer discussions. Show the interviewer how this knowledge translates into actionable marketing strategies.

Choose a campaign that presented significant challenges. Discuss the specific obstacles, your thought process in addressing them, and the outcome. This will demonstrate your problem-solving abilities and resilience in a fast-paced environment.

Discuss your approach to monitoring and analyzing KPIs for marketing campaigns. Provide examples of how you've identified areas for improvement and the steps you took to optimize performance and achieve desired outcomes.

Share a scenario where you worked closely with sales and product teams to align marketing messages and strategies. Highlight the importance of collaboration in achieving campaign success and how it benefited both the marketing and sales departments.

Describe your workflow and process for prioritizing various marketing initiatives. Discuss how you balance urgent tasks with long-term projects, using tools and methods that help you stay organized and focused on key objectives.

Share your perspective on the current challenges faced by Mid-Market organizations. Discuss actionable strategies you would propose to address these challenges through targeted marketing initiatives, emphasizing your understanding of their needs and buying behaviors.