Web & Content Management Expert (f/m/d)

As a Web & Content Management Expert at Doka, you will manage and optimize our global website, ensuring that content is fresh and engaging. You'll be responsible for handling content updates, implementing SEO strategies, and executing email marketing campaigns. Additionally, you will oversee our picture database to support global marketing teams and optimize digital assets for consistent communication across channels. Your analytical skills will come in handy as you evaluate online marketing activities and identify areas for improvement.

To qualify for the Web & Content Management Expert position at Doka, you should have a minimum of 3 years of experience in online marketing or within an online agency. A strong understanding of CMS platforms and SEO best practices is required, along with proven skills in email marketing. Applicants should also demonstrate strong analytical skills and have the ability to adapt to new challenges. Fluency in English is essential, and knowledge of German would be a plus.

At Doka, we believe in continuous improvement and professional development. As a Web & Content Management Expert, you will have access to various training opportunities designed to enhance your digital skills and keep you updated with the latest developments in the online marketing sphere. Our flexible working conditions also support a healthier work-life balance, allowing you to manage your growth in a supportive environment.

The work environment for the Web & Content Management Expert at Doka is dynamic and collaborative. You'll be part of an international team dedicated to innovation and excellence in the construction industry. With flexible working hours and the option to work from home, you can achieve a healthy work-life balance while making a significant impact on our digital marketing efforts.

Working as a Web & Content Management Expert at Doka comes with numerous benefits, including an international role based in Austria or other locations, flexible working hours, and the possibility of remote work. You will also gain valuable experience in a prestigious global company known for its innovative solutions, and receive competitive compensation commensurate with your qualifications and experience.

When answering this question, provide specific examples of the CMS platforms you've used. Highlight how you managed content, improved SEO, or optimized web performance. Mention any challenges you faced and how you overcame them to demonstrate your problem-solving skills.

Discuss your SEO strategies openly. Talk about keyword research, on-page optimization, and how you monitor performance through analytics. Make sure to mention the tools you use and how you adapt strategies based on data to enhance visibility and engagement.

Outline your process for planning, creating, and executing an email marketing campaign. Discuss how you segment your audience, personalize content, and measure the success of campaigns using metrics such as open rates and conversions. This showcases your strategic thinking and analytical abilities.

Explain your organizational strategies and how you decide which tasks are most urgent or important. Relate this to your experience in previous roles where you successfully managed multiple projects, perhaps using tools or techniques to stay on track.

Share a specific instance where you identified inefficiencies and introduced a solution that led to enhancements. Use the STAR method (Situation, Task, Action, Result) to structure your answer and clearly articulate the positive impact of your improvements.

Discuss your understanding of branding and its importance in digital marketing. Mention specific strategies you employ to guarantee that all materials align with the company's brand guidelines, effectively communicating the desired message uniformly across platforms.

Highlight your experience with data analysis tools and your approach to analyzing campaign performance. Discuss how you utilize insights gained to inform future marketing strategies and decision-making processes.

Provide a detailed description of a digital marketing campaign you led. Describe the goals, strategies implemented, and metrics used to measure success. Highlight the results and any lessons learned for future campaigns, demonstrating your deliberation and effectiveness.

Share your methods for continuous learning, be it through industry publications, online courses, webinars, or networking events. Show your enthusiasm for staying informed and adapting to changes in the digital marketing landscape.

Enumerate the various tools and software you’re familiar with, including CMS platforms, email marketing tools, and analytics software. Relate them to your experiences and the advantages they bring to managing content effectively.