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Director, Demand Generation

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Our healthcare system is the leading cause of personal bankruptcy in the U.S. Every year, over 50 million Americans suffer adverse financial consequences as a result of seeking care, from lower credit scores to garnished wages. The challenge is only getting worse, as high deductible health plans are the fastest growing plan design in the U.S.

Cedar’s mission is to leverage data science, smart product design and personalization to make healthcare more affordable and accessible. Today, healthcare providers still engage with its consumers in a “one-size-fits-all” approach; and Cedar is excited to leverage consumer best practices to deliver a superior experience.

The Role

The Director of Demand Generation at Cedar is a revenue catalyst who architects and drives the strategies that fuel our growth. This visionary leader orchestrates Cedar's comprehensive growth engine, designing high-impact programs that capture the attention of decision-makers within our target segments. You'll leverage cutting-edge marketing approaches to transform interested prospects into revenue opportunities, building predictable pipeline at scale through innovative digital campaigns and compelling content. The ideal candidate combines creative marketing brilliance with analytical precision to accelerate pipeline growth, optimize performance metrics, and deliver measurable business impact aligned with Cedar's ambitious 2025 vision.

Responsibilities

Develop and implement a robust account and persona segmentation framework that powers Cedar's demand generation efforts
Create and develop integrated programs and campaigns aligned with new market launches, as well as existing upsell/cross-sell opportunities
Design and execute personalized nurture campaigns to convert leads into qualified opportunities
Collaborate with sales and marketing leadership to establish priorities, goals and targets, and develop strategic and tactical plans to deliver on those targets
Partner with creative/brand team to develop ad assets, landing pages, etc. for marketing and sales
Create a unified pipeline team (campaigns, digital, experience) in concert with our sales function with a commitment to reject mediocrity
Design and implement a system of target setting and measurement to achieve pipeline goals, aligning to our Commercial goals. Track and optimize key performance indicators including MQLs, CAC, CARR, pipeline influence, CPM, and CPL
Create effective lead magnets, webinars, and content syndication programs to drive qualified leads
Help lead, recruit, motivate, and mentor a team of high-performing, data-driven marketers

Skills & Experience

8+ years of demand generation experience in a complex, enterprise SaaS or technology company. Experience marketing to large healthcare providers is a plus, but not required.
Proven track record of developing and executing successful B2B demand generation strategies
Strong expertise with multi-channel marketing campaigns and marketing analytics tools. Expert-level proficiency in marketing automation platforms (Hubspot) and CRM (SFDC)
Strong strategic/core technical skills with the ability to build marketing technology stacks
Highly developed communications skills (written/verbal) and interpersonal savvy
Results/action-orientation with excellent project management skills
Organizational and political agility; ability to navigate successfully within ambiguity
Experience managing technical vendors and agencies

Compensation Range and Benefits

Salary/Hourly Rate Range*: $136,000 - $160,000
This role is equity eligible
This role offers a competitive benefits and wellness package

*Subject to location, experience, and education

#LI-REMOTE

What do we offer to the ideal candidate?

A chance to improve the U.S. healthcare system at a high-growth company! Our leading healthcare financial platform is scaling rapidly, helping millions of patients per year
Unless stated otherwise, most roles have flexibility to work from home or in the office, depending on what works best for you
For exempt employees: Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take at least 20 days of vacation per year to ensure dedicated time to spend with loved ones, explore, rest and recharge
16 weeks paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
Diversity initiatives that encourage Cedarians to bring their whole selves to work, including three employee resource groups: be@cedar (for BIPOC-identifying Cedarians and their allies), Pridecones (for LGBTQIA+ Cedarians and their allies) and Cedar Women+ (for female-identifying Cedarians)
Competitive pay, equity (for qualifying roles) and health benefits that start on the first of the month following your start date (or on your start date if your start date coincides with the first of the month)
Cedar matches 100% of your 401(k) contributions, up to 3% of your annual compensation
Access to hands-on mentorship, employee and management coaching, and a team discretionary budget for learning and development resources to help you grow both professionally and personally

About us

Cedar was co-founded by Florian Otto and Arel Lidow in 2016 after a negative medical billing experience inspired them to help improve our healthcare system. With a commitment to solving billing and patient experience issues, Cedar has become a leading healthcare technology company fueled by remarkable growth. "Over the past several years, we've raised more than $350 million in funding & have the active support of Thrive and Andreessen Horowitz (a16z).

As of November 2024, Cedar is engaging with 30 million patients annually and is on target to process $3.5 billion in patient payments annually. Cedar partners with more than 55 leading healthcare providers and payers including Highmark Inc., Allegheny Health Network, Novant Health, Allina Health and Providence.

Cedar Glassdoor Company Review

4.0

Cedar DE&I Review

3.9

CEO of Cedar

Florian Otto

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Average salary estimate

$148000 / YEARLY (est.)

min

max

$136000K

$160000K

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What You Should Know About Director, Demand Generation, Cedar

At Cedar, we’re on a mission to revolutionize the healthcare landscape, and we can’t do that without an extraordinary Director of Demand Generation. This role is pivotal for driving growth and transforming the patient experience across the U.S. healthcare system. As the Director, you’ll architect the strategies that capture the attention of key decision-makers within our target segments. Your role encompasses creating high-impact programs, turning prospects into revenue opportunities, and building a steady pipeline through innovative digital campaigns and engaging content. With over 8 years of experience in demand generation within complex, enterprise-level SaaS or technology companies, you’ll blend your creative marketing genius with an analytical mindset to achieve our ambitious goals. Your responsibilities will involve not only developing personalized nurture campaigns and collaborating closely with sales and marketing teams but also utilizing data analytics to track and optimize our key performance indicators. You’ll have the opportunity to lead a talented team of marketers, fostering an environment committed to excellence and creativity. Join us at Cedar, where your efforts will make a tangible difference in how healthcare is perceived and accessed across the nation, while enjoying competitive pay, unlimited PTO, and a chance to make a meaningful impact.

Frequently Asked Questions (FAQs) for Director, Demand Generation Role at Cedar

What are the responsibilities of a Director of Demand Generation at Cedar?

The Director of Demand Generation at Cedar is responsible for architecting and driving growth strategies that engage key decision-makers. This role involves developing comprehensive demand generation programs, creating personalized nurturing campaigns, collaborating with the sales and marketing teams, and measuring success through detailed performance analytics.