Senior Product Designer, VOC

As a Senior Product Designer at Via, your primary responsibilities include leading the design process for significant product areas from concept to implementation. You will be conducting user research and usability testing to inform design decisions, crafting intuitive new features, and collaborating with cross-functional teams. Your role means promoting product discovery, evolving the design system, and ensuring high-quality, pixel-perfect execution of your designs, all aimed at enhancing user experiences within smart transportation.

To apply for the Senior Product Designer position at Via, you should have at least 5 years of experience in digital product design along with a strong portfolio demonstrating your ability to lead design projects to completion. A Bachelor’s or Master’s degree in Design, HCI, or a related field is preferred, though equivalent practical experience is also considered. Proficiency in Figma and high-fidelity prototyping tools, along with excellent communication skills, are essential for this role.

Craftsmanship is vital at Via, especially for the Senior Product Designer role. We expect our designers to maintain a high bar for quality in their work, ensuring every detail is thoughtfully considered and executed. This focus on craft helps create intuitive product features that not only meet but exceed user expectations, ultimately transforming smart transportation experiences across the globe.

Experience in working with complex systems is highly valuable for the Senior Product Designer position at Via. Candidates should possess a systems-thinking mindset to navigate multifaceted design challenges effectively. Furthermore, experience in motion and interaction design is considered an advantage, as it can enhance an understanding of dynamic user interactions within our transportation solutions.

The salary range for the Senior Product Designer position at Via is between $120,000 and $170,000, depending on the candidate’s experience, knowledge, and skills. Additionally, Via offers a comprehensive benefits package, including free medical plans and 401K matching, making it a competitive opportunity in the smart transportation field.

When discussing your design process, it's important to highlight your strategic approach. Share how you start with user research to gather insights, followed by brainstorming sessions with the team to conceptualize ideas. Then, detail your prototyping and user testing phases, explaining how you iteratively refine designs based on feedback, leading to the final implementation.

When addressing user feedback, emphasize your openness to critique and iteration. Share examples of past projects where user insights led to significant changes in your designs. Explain how this feedback loop is essential, enhancing user satisfaction while showcasing your adaptability as a designer.

To answer this question, discuss your dedication to continuous learning through various means such as following design blogs, participating in design communities, attending workshops, and experimenting with new tools. Mention specific resources you find valuable to demonstrate your active engagement in the field.

Talk about your criteria for prioritizing features, which may include user needs, technical feasibility, and business goals. Illustrate with an example where your prioritization helped the team focus on what was essential, ensuring effective resource allocation and ultimately leading to a successful product launch.

Sharing a specific instance where you encountered a design challenge will be impressive to interviewers. Outline the problem, your thought process, the design decisions you made, and how collaboration with your team led to a solution. Reflect on the lessons learned and how it has shaped your subsequent design practices.

When discussing your experience with Figma, highlight how you've leveraged it in your design workflow for prototyping and collaboration. Share specific projects where Figma's features improved your efficiency, such as using components for consistent UI or collaborating in real-time with stakeholders.

Emphasize your commitment to user-centered design by explaining your process of conducting user research before starting the design work. Discuss techniques like usability testing, creating user personas, or gathering user stories, and how these guide your design decisions to ensure they resonate with the target audience.

Highlight that collaboration is central to your design approach. Provide examples of how you regularly involve product managers, developers, and users in the design process, fostering an environment where feedback flows freely. Showcase any specific tools or methodologies you use to facilitate teamwork.

Discuss your understanding of design systems and how you see them as living documents that evolve over time. Offer examples of how you have contributed to previous design systems, sharing your methods for ensuring consistency, scalability, and accessibility in designs to enhance user experiences.

Share your enthusiasm for Via’s mission and how it resonates with your values. Discuss your interest in the intersection of technology and transportation, and how you feel your skills and experiences align with the needs of the company. Mention your desire to contribute meaningfully to product design that influences global mobility positively.