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Design Research Analyst - job 14 of 32

Visa USA Inc., a Visa Inc. company, needs a Design Research Analyst (multiple openings) in New York, NY to:

  • Conduct generative and iterative user research in collaboration with Visa Product partners.
  • Provide consultancy, strategic direction, and implement a broad range of user research services.
  • Conduct various forms of research, including generative, iterative, and summative.
  • Responsible for performing heuristic reviews and aiding in the creation of surveys.
  • Lead design thinking workshops, facilitating user interviews, and conduct usability and RITE testing.
  • Execute research via remote research tools, and in-person in various formal or informal research environments.
  • Synthesize data and produce high-quality deliverables that summarize research findings and offer insights, recommendations, personas, journey maps, user flows and other research artifacts for product development.
  • Present and discuss research findings with stakeholders that facilitate product decisions.
  • Share work and processes internally with other researchers and designers.
  • Up to 5% domestic travel required.
  • Position reports to the Employer’s New York, NY office and may allow for partial telecommuting.

Local Law 144 Notice for New York City Resident Applicants: For some requisitions, automated employment decision tools ('AEDTs') may be used as part of the assessment process to assist our recruiters in the initial evaluation of your application. If your application is submitted pursuant to New York City Local Law 144, you may request an alternative assessment from the recruiter. Please visit the Visa Global Privacy Notice to learn how we may collect, process, or retain your professional and employment information for recruiting purposes.

Average salary estimate

$80000 / YEARLY (est.)
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$70000K
$90000K

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What You Should Know About Design Research Analyst, Visa

If you're passionate about understanding users and driving impactful design decisions, then the Design Research Analyst position at Visa USA Inc. in New York, NY might be your next great career move! In this role, you will collaborate closely with Visa Product partners to conduct both generative and iterative user research, helping to shape products that truly resonate with users. You will provide valuable consultancy and strategic direction while engaging in a diverse range of research methodologies. From carrying out heuristic reviews to creating surveys, your role will be pivotal in ensuring that user needs are met. You'll have the opportunity to lead design thinking workshops, facilitate insightful user interviews, and conduct usability and RITE testing, all while utilizing remote research tools and in-person approaches. The insights you gather will be crucial to developing high-quality deliverables that communicate findings through personas, journey maps, and user flows. Not only will you present these findings to stakeholders to influence their product decisions, but you will also get to share your processes with a vibrant team of researchers and designers. With some domestic travel required and flexibility for partial telecommuting, the Design Research Analyst position at Visa offers a dynamic and supportive work environment where your efforts can lead to significant outcomes. If you're ready to make a real impact at Visa, we’d love to meet you!

Frequently Asked Questions (FAQs) for Design Research Analyst Role at Visa
What are the main responsibilities of a Design Research Analyst at Visa USA Inc.?

As a Design Research Analyst at Visa USA Inc., your primary responsibilities will include conducting various forms of user research such as generative, iterative, and summative research, in collaboration with product teams. You will provide strategic direction and consultancy to enhance product designs and user experiences. Furthermore, leading design thinking workshops, conducting usability tests, performing heuristic reviews, and synthesizing research data into actionable insights and deliverables will be key aspects of your role.

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What qualifications do I need to become a Design Research Analyst at Visa USA Inc.?

To qualify for the Design Research Analyst position at Visa USA Inc., candidates typically need a background in design, human-computer interaction, psychology, or a related field. Proficiency in various research methodologies and tools is essential, as is experience facilitating workshops and working with product development teams. Strong analytical skills and the ability to synthesize complex data into clear insights are highly valued.

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Is there any travel involved in the Design Research Analyst role at Visa USA Inc.?

Yes, the Design Research Analyst position at Visa USA Inc. does include some travel, with up to 5% of your time potentially spent on domestic journeys. This travel will provide opportunities to engage with users in different locations and gain deeper insights into their needs and behaviors.

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How does the Design Research Analyst contribute to product development at Visa USA Inc.?

The Design Research Analyst plays a critical role in product development at Visa USA Inc. by conducting extensive user research that informs design decisions. By synthesizing research findings into personas, journey maps, and user flows, the analyst ensures that the voices of users are heard throughout the product lifecycle. Presenting these insights to stakeholders will guide effective product decisions that are user-centered.

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What tools does a Design Research Analyst at Visa USA Inc. typically use?

In the role of Design Research Analyst at Visa USA Inc., candidates will likely use a variety of research tools and software for data collection and analysis, including user interview tools, usability testing tools, survey platforms, and design software. Familiarity with remote research tools is particularly beneficial for conducting studies in both in-person and virtual environments.

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Common Interview Questions for Design Research Analyst
Can you describe how you approach a user research project as a Design Research Analyst?

When approaching a user research project, I begin by clearly defining the goals and objectives in collaboration with stakeholders. This helps in selecting the appropriate research methodologies, whether generative or summative. I believe in thoroughly preparing for participant recruitment and crafting questions that encourage essential insights. Throughout the process, maintaining open communication with the team ensures that insights are effectively integrated into product development.

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What methods do you use for gathering user feedback?

To gather user feedback, I utilize a mix of qualitative and quantitative methods, such as surveys for broad insights and user interviews for in-depth understanding. I may also conduct usability tests and heuristic evaluations depending on the project, ensuring that I address specific user needs and behaviors comprehensively.

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How do you ensure that your research findings are actionable for stakeholders?

I focus on synthesizing research findings into clear and visually engaging deliverables like personas and journey maps. I tailor my presentations to highlight key insights and recommendations that directly address stakeholder questions and objectives, facilitating engaging discussions that lead to actionable outcomes.

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Can you provide an example of a successful design thinking workshop you have conducted?

In my previous role, I organized a design thinking workshop that brought together cross-functional teams to brainstorm solutions for a complex user issue. We utilized empathy mapping and rapid prototyping techniques, resulting in tangible ideas that were developed into real product features. The collaborative atmosphere not only generated innovative solutions but also strengthened team relationships and project alignment.

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What challenges have you faced during user research, and how did you overcome them?

One common challenge during user research is recruiting a diverse group of participants that accurately reflects the target audience. I overcame this by leveraging social media and community outreach to broaden my recruitment efforts. Additionally, I ensure that I adapt my research methods in real-time to accommodate participants’ needs, making the process more accessible and comfortable for everyone involved.

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How do you balance qualitative and quantitative research in your analysis?

Balancing qualitative and quantitative research involves integrating both data types to paint a complete picture of the user experience. I start with quantitative methods to gather broad insights, followed by qualitative methods for deeper exploration. This synergy helps validate findings and provides a richer context for decision-making.

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What is your experience with usability testing?

My experience with usability testing includes designing tests, setting up user sessions, and analyzing results. I use a variety of usability testing protocols to gather valid data on user interactions while ensuring that participants feel comfortable and engaged throughout the process. Based on the feedback collected, I work closely with design teams to iterate and refine products effectively.

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How do you stay updated with the latest trends in design research?

I stay updated with the latest trends in design research by following industry-leading publications, blogs, and attending relevant webinars and conferences. Networking with fellow professionals allows for knowledge exchange, and I often participate in online forums to learn from others’ experiences in the field.

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What do you believe is the most important skill for a Design Research Analyst?

I believe the most important skill for a Design Research Analyst is empathy, as it allows me to deeply understand users' needs, behaviors, and motivations. This empathy drives every stage of the research process, from defining objectives to synthesizing findings, ensuring that the final product genuinely serves the users' interests.

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How can you contribute to team dynamics as a Design Research Analyst?

As a Design Research Analyst, I can contribute positively to team dynamics by fostering collaborative discussions, encouraging open communication, and sharing knowledge freely. I aim to create an inclusive environment where all team members feel valued and empowered to contribute, resulting in richer insights and more effective solutions.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 19, 2025

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