Director - Growth Products and Partnerships - job 16 of 20

As the Director - Growth Products and Partnerships at Visa, your main responsibilities will include driving the narrative for Visa’s consumer products, identifying growth opportunities for the product roadmap, developing content strategies for Visa's product showcases, and orchestrating full life-cycle content operations. You’ll collaborate with various internal stakeholders and manage relationships with external vendors to facilitate effective project delivery.

The ideal candidate for the Director - Growth Products and Partnerships at Visa should have strong business and product acumen, deep payments industry experience, excellent writing and editing skills, and a proven ability to synthesize complex ideas. It's also essential to stay updated with macro trends in fintech and technology. A robust network of product experts and a demonstrable track record in project management and strategic execution will be significant assets.

The Director - Growth Products and Partnerships plays a critical role in informing Visa's long-term product strategy by identifying growth opportunities through research on consumer trends and industry insights. You will help shape the product roadmap and ensure that the narratives around Visa’s consumer products resonate deeply with clients, thus aligning with Visa’s broader strategic objectives.

Essential skills for the Director - Growth Products and Partnerships at Visa include outstanding writing and editing capabilities, project management experience, strategic thinking, and the ability to foster collaboration across teams. You should also be adept at creative execution and thought leadership in the context of consumer financial services and technology trends.

At Visa, the culture is rooted in innovation, collaboration, and a forward-thinking approach to technology and finance. As a Director - Growth Products and Partnerships, you'll be encouraged to engage in ongoing learning, share knowledge, and contribute to a supportive environment that values diverse perspectives and drives mutual success.

I stay informed by regularly attending industry conferences, participating in fintech webinars, and subscribing to key publications. Networking with industry experts also provides insights into emerging trends. Additionally, I leverage social media platforms like LinkedIn to follow thought leaders and engage with content related to consumer financial services and technology.

In my previous position, I developed a content strategy that centered around a product launch. We created a series of compelling articles, infographics, and video content that showcased product features and customer benefits. By coordinating with cross-functional teams for consistent messaging and leveraging social media for amplification, we achieved a 40% increase in engagement compared to previous launches.

I take a data-driven approach to identifying growth opportunities. This includes analyzing market research, studying competitor strategies, and gathering feedback from customers and partners. I also conduct trend analysis using tools and frameworks to pinpoint areas where Visa can innovate or expand its product offerings.

To handle conflicting priorities, I prioritize open communication and collaborative discussions. I ensure all stakeholders understand each other's perspectives and work towards a common goal. By establishing a clear project roadmap and timelines, I facilitate consensus and help guide the group towards aligning priorities effectively.

When evaluating the success of a product initiative, I focus on several key metrics including user adoption rates, customer feedback scores, revenue growth, market share, and engagement metrics. These indicators help me assess not only the performance of the product but also its alignment with the strategic goals of Visa.

To ensure a unified narrative, I establish clear messaging guidelines and collaborate closely with all stakeholders involved in content creation. By conducting workshops to align on key themes and objectives, I can create a consistent tone and message across all materials, making sure that we represent Visa’s voice accurately.

I successfully led a cross-functional project aimed at launching a new consumer product. I coordinated efforts between marketing, product development, and compliance teams, ensuring everyone was aligned on timelines and objectives. By facilitating regular check-ins and fostering collaboration, we launched the product ahead of schedule and received positive market feedback.

Thought leadership is central to my approach as it positions Visa as an authority in the payments landscape. By sharing innovative ideas, insights, and best practices through various content formats, I aim to influence industry discussions and inspire confidence among our clients and partners.

Balancing strategic thinking with project execution requires a structured approach. I allocate time for deep thinking and analysis to develop strategies, followed by clear milestone setting for execution. I continuously monitor progress while adapting to any challenges to ensure that strategic goals are being met throughout the project lifecycle.

For developing and managing external partnerships, I focus on building relationships based on mutual benefits and trust. I utilize regular communication and collaborative planning sessions to set shared objectives. Additionally, I analyze partnership performance and feedback consistently to optimize our collaboration and drive growth.