Field Marketing Manager

As a Field Marketing Manager at Front, your main responsibilities will include planning and executing a variety of events aimed at increasing awareness and engagement for our AI-powered customer service platform. You'll manage the entire event process from venue selection and logistics to developing promotional strategies and conducting follow-ups. Collaborating closely with sales leaders, you'll create materials to ensure maximum outreach and track the performance of each event to continually improve our marketing strategies.

To qualify for the Field Marketing Manager position at Front, you should have 3-5 years of experience in B2B field marketing or event marketing. A strong track record in managing both in-person and virtual events is essential, along with excellent interpersonal and communication skills. Additionally, proficiency with marketing technology platforms such as Hubspot and Salesforce will be a significant advantage in helping you succeed in this role.

In the Field Marketing Manager role at Front, you'll be in charge of a diverse array of events including hosted in-person gatherings, trade shows, conferences, and virtual events. Your role will encompass everything from initial planning phases to executing the events themselves and analyzing their impact on our marketing goals.

Front measures the success of its field marketing events through various metrics such as attendance rates, engagement levels, and post-event follow-up feedback. As a Field Marketing Manager, you'll be responsible for analyzing these metrics and providing regular updates to the team to refine strategies for future events. This data-driven approach helps ensure that every event contributes positively to our pipeline and overall business goals.

The work culture for a Field Marketing Manager at Front is exciting and collaborative, with a strong emphasis on innovation and customer-first values. You'll have the opportunity to work within a supportive team that champions creative ideas. Front also offers flexible working arrangements, wellness programs, and a tight-knit environment, making it recognized as one of the best workplaces in the Bay Area.

To manage multiple events, I start by creating a comprehensive timeline for each event, outlining key milestones and deadlines. I utilize project management tools to track progress and ensure transparency among team members. Clear communication is crucial, and I hold regular check-ins with stakeholders to address any emerging challenges or adjustments needed.

One successful event I organized involved a multi-day trade show where I coordinated with various departments to create a cohesive experience. The event's success stemmed from thorough pre-event planning, including targeted marketing campaigns that generated buzz, and meticulous follow-up activities that ensured ongoing engagement with attendees post-event.

Post-event follow-up is crucial for maintaining momentum. I often segment attendees to send tailored emails based on their level of interaction during the event. I also provide valuable content related to the event topic, encourage feedback, and schedule one-on-one meetings with high-potential leads to deepen relationships and explore future collaboration opportunities.

I work closely with sales leaders to understand their specific objectives and target personas. During the content creation process, I ensure that our messaging highlights solutions that directly address the challenges faced by our audience. Collaboration with the sales team helps create materials that resonate with both attendees and sales objectives.

I utilize tools like Google Analytics and CRM platforms to monitor registration rates, attendance, and engagement metrics. Additionally, feedback surveys collect qualitative data about attendees' experiences, which allows for a well-rounded evaluation of each event's impact and areas for improvement.

One challenge I faced was a last-minute venue cancellation. To overcome this, I quickly reached out to my network and found an alternative venue that matched our requirements. I maintained clear communication with attendees to keep them informed and reassured, which ultimately led to a successful event despite the logistical hiccup.

I analyze our target audience's preferences and behaviors to determine the most effective event formats. This includes surveying past attendees, researching industry trends, and considering the goals of the events. A mix of in-person and virtual options allows us to reach a broader audience while catering to different engagement preferences.

I maintain a detailed budget outline for each event, tracking expenses and ensuring we stay aligned with our financial goals. Regular reviews of our spending against projected budgets help identify areas where we can optimize costs without sacrificing quality.

Collaboration is key to successful event planning. I hold kick-off meetings with cross-functional teams, such as sales and product, to align our messaging and goals. Regular updates and open communication channels allow us to work together effectively and ensure everyone is on the same page throughout the planning process.

To drive attendance, I leverage social media promotion, engaging email campaigns, and partnerships with industry influencers. Creating compelling event content and highlighting unique aspects of the event—like guest speakers or interactive sessions—also helps attract attendees. Furthermore, early bird incentives can motivate early registration.