Earned Media Specialist

As an Earned Media Specialist at L2TMedia, your primary responsibilities will include managing social media accounts, creating and analyzing lead-generating content, responding to dealership reviews, and utilizing reporting tools to deliver insightful analytics reports. You will collaborate with the project management team to ensure client objectives are met and continually assess industry trends to provide valuable insights.

To qualify for the Earned Media Specialist position at L2TMedia, candidates should possess a BA/BS degree and ideally have 1-2 years of experience in communications or digital advertising. Strong verbal and written communication skills, as well as proficiency in editing and copywriting, are essential. Familiarity with platforms like Facebook, Instagram, and Google Analytics is also preferred.

L2TMedia is dedicated to fostering an environment of growth and development for all employees, including Earned Media Specialists. We provide ongoing training, opportunities for collaboration, and a strong emphasis on internal promotions. Our employees can access resources that help them advance their skills and careers in the digital marketing space.

The Earned Media Specialist role at L2TMedia is designed to promote a healthy work-life balance through a hybrid work model. Employees work two days in the office and three days remotely, allowing for flexibility and comfort while ensuring effective collaboration with the team. Our office location is conveniently situated near public transportation, making commuting easier for everyone.

Employees in the Earned Media Specialist role at L2TMedia benefit from a comprehensive package that includes medical, dental, life insurance, and a 401(K) retirement plan with company matching. Additionally, employees enjoy generous Paid Time Off, paid maternity leave, and summer Fridays, all aimed at ensuring their health, happiness, and well-being.

When answering this question, highlight specific platforms you have managed, any campaigns you executed, and the measurable outcomes of those efforts. Discuss your strategies for increasing engagement and managing client responses.

Provide a structured approach that outlines how you would remain professional, empathetic, and informative in your responses. Give examples of how you’ve successfully turned a negative situation into a positive interaction.

Mention the analytics tools you are familiar with, such as Google Analytics or proprietary platforms. Discuss how you have utilized data to drive decision-making and improve client campaigns.

Discuss your understanding of the audience, the importance of storytelling in content creation, and techniques for writing compelling copy that resonates with users.

Explain the resources you use to keep abreast of changes in digital marketing, such as industry blogs, webinars, or networking events, and how this knowledge benefits your role.

Use the STAR (Situation, Task, Action, Result) method to describe a campaign where you played a key role, detailing your contributions and the positive outcomes achieved.

Provide insight into your time management skills. Discuss techniques that help you stay organized, such as to-do lists, project management tools, or prioritization methods based on urgency and importance.

Describe your thought process in understanding client needs, researching competitors, and leveraging analytics to create appealing offers that attract potential customers.

Emphasize your experience in maintaining professional communication with clients, including how you approach follow-ups, manage expectations, and ensure satisfaction.

Reflect on your passion for digital marketing and working with automotive clients. Discuss your alignment with L2TMedia's values and how you see yourself contributing to the team.