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Field Marketing Manager

About the Role


The Field Marketing Manager is responsible for building awareness of and demand for Houzz Pro software among local home building and remodeling communities via highly targeted in-person education and events and also managing a small team of field marketing associates in other markets in the US. Success will be measured by the number of relevant in-person attendees at events you drive and leads generated for Houzz Pro software. 


What You’ll Do
  • Promote Houzz Pro software and educate home builders and remodelers in your designated local markets about the tools by setting up local educational events, working with local building and remodeling association chapters, leveraging or building your personal network and similar activities
  • Generate affinity for the Houzz and Houzz Pro brands, and leads for the sales team, via personal outreach and community relationship building
  • Work with Houzz industry marketing team as appropriate for support on social media, marketing materials, event execution etc.
  • This is a travel-intensive position, 75%+ travel


At a Minimum, We’d Like You to Have
  • Experience teaching groups in-person about new products or services, ideally software
  • Confidence in presenting, relationship building and meeting new people
  • Strong people skills and highly proficient networker
  • Comfortable cold calling to set up free educational events (no direct selling involved)
  • Experience managing a small team
  • Results focused approach, ability to move quickly and adjust approach to find the best path to success
  • Ability to use data to prioritize objectives and make decisions
  • 5+ years of work experience
  • A vehicle you can drive to events 


Ideally, You'll Also Have
  • Knowledge of or experience with home building or remodeling businesses
  • Some experience at a B2B SaaS company
  • Experience with event planning & execution
  • BA/BS in Business, Marketing, or a related field (or demonstrate comparable experience)


Compensation, Benefits and Perks


This role has an annual starting salary range of $100,000-$120,000. In addition to salary, you’re eligible for competitive benefits that support you and your family as part of your total rewards package at Houzz. Also, depending on the role, you could be eligible for an equity award. Actual compensation is influenced by a wide array of factors, including, but not limited to, skills, experience, and specific work location.


Benefits and perks include:

- Flexible Paid Time Off (PTO)

- Home internet stipend

- Medical, dental, and vision benefits

- Maternity/paternity leave program

- Employee Assistance Program (EAP)

- Professional Development Reimbursement Program

- 401(k) retirement savings plans (Pre-Tax and Roth)

- Flexible Spending Accounts (FSA) - Medical & Dependent Care

- Health Savings Account (HSA) with company contribution 

- Healthy at Houzz program


Houzz is an Equal Employment Opportunity employer. When applying for a role at Houzz, we guarantee your application will be considered regardless of your sex; race; color; gender; national origin; height or weight; ancestry; physical or mental disability; medical condition; genetic information; marital status; registered domestic partner status; age; sexual orientation; military and veteran status; or any other basis protected by federal, state or local law or ordinance or regulation.


We embrace and celebrate the value that diversity brings to an organization. Diverse backgrounds and different points of view help Houzz provide the best experience for our community. Houzz is committed to fostering an inclusive environment through projects and initiatives, such as employee resource groups, that support Houzzers’ efforts to be themselves and share their lives at work.


If you would like assistance or an accommodation due to a disability, please email us at accommodations@houzz.com. This information will be treated as confidential and used only for determining an appropriate accommodation for the interview process.


 

Houzz is an Equal Opportunity Employer. M/F/Disability/Veterans

__________________


Be Who You Are and Do What You Love at Houzz 


About Houzz

When founders Adi and Alon remodeled their home, they were frustrated by the lack of resources and inspiration to help them articulate a vision and select the right pro to make it a reality. 


So they built Houzz. 


Houzz is now the leading platform for home remodeling and design, providing an all-in-one software solution for industry professionals and tools for homeowners to update their homes from start to finish. Using Houzz, people can find ideas and inspiration, hire professionals, and shop for products. Houzz Pro (houzz.com/pro) provides home industry professionals with a business management and marketing SaaS solution that helps them to win projects, collaborate with clients and teams, and run their business efficiently and profitably. 


Our Mission and Core Values

We're proud to say there's no one quite like us. Houzz is a community-centric, innovative tech company that continues to disrupt the home renovation and design industry. Our mission-driven culture is rooted in our core values, and we’re all here for one purpose: make the home remodeling and design process more fun and productive for everyone. 


Our Mission

To create the best experience for home renovation and design.


Our Core Values

We’re a Community

We put our community of Houzzers, industry professionals and homeowners first. We approach our work with care, humility and respect. We deliver value to our community through our products and services.


We Build the Future

We are visionaries who challenge the status quo. We are creative, innovative and curious. We embrace change and different ideas to drive our industry forward. 


We Make Things Happen

We are solution-seekers and self-starters. We listen, move fast and empower our teams to deliver extraordinary results and products. We play to win.

 


By applying for a job with us, you acknowledge and agree to the terms of our Job Applicant Privacy Notice.


*Roles listing ‘Remote - US’ as a location are not currently available in the following states: Alaska, Hawaii, Louisiana and Montana.


#LI-Remote

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CEO of Houzz
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Alon Cohen
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Average salary estimate

$110000 / YEARLY (est.)
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$100000K
$120000K

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What You Should Know About Field Marketing Manager, Houzz

Are you a passionate marketer with a knack for building connections? Join Houzz as a Field Marketing Manager and take charge of promoting Houzz Pro software among local home building and remodeling communities, all from the comfort of your home with a remote position! In this exciting role, you'll be responsible for driving awareness and generating demand for our game-changing software. You will set up educational events that engage and inform, working closely with local builders and remodelers to showcase how Houzz Pro can elevate their business. You'll have the chance to manage a dynamic team of field marketing associates and, through your leadership, increase the number of attendees at these events while generating valuable leads for our sales team. With over 75% of your time spent traveling to various markets, you’ll relish the opportunity to make an impact in communities across the U.S. If you have a background in teaching groups about new products, are a natural networker, and have at least 5 years of relevant experience, we would love to see you here at Houzz. Plus, you'll enjoy competitive compensation and a solid benefits package that supports you and your family. So, if you're ready to make a mark in the fast-paced world of home design and renovation, apply now to become an essential part of our mission at Houzz!

Frequently Asked Questions (FAQs) for Field Marketing Manager Role at Houzz
What are the primary responsibilities of a Field Marketing Manager at Houzz?

The primary responsibilities of a Field Marketing Manager at Houzz include promoting Houzz Pro software in local markets, organizing educational events for home builders and remodelers, and managing a team of field marketing associates. You will also be responsible for building community relationships, generating leads for the sales team, and utilizing data to make strategic decisions.

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What qualifications are required for the Field Marketing Manager position at Houzz?

A candidate for the Field Marketing Manager position at Houzz should have at least 5 years of relevant experience, particularly in teaching groups about new products, ideally in a software context. Strong communication skills, confidence in meeting new people, and the ability to manage a team are essential qualifications. Experience in the home building or remodeling industry is a plus!

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How does the Field Marketing Manager role at Houzz contribute to the company's success?

The Field Marketing Manager role at Houzz plays a crucial part in increasing brand awareness and generating demand through local in-person events. By educating communities about Houzz Pro software, this position directly contributes to building relationships that lead to valuable sales opportunities, ultimately supporting the growth and success of Houzz.

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What are the travel requirements for the Field Marketing Manager at Houzz?

The Field Marketing Manager at Houzz should expect to travel extensively, with over 75% of the role requiring travel to various local markets across the U.S. This travel is essential for hosting educational events and networking with industry professionals, allowing for impactful engagement with communities.

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What benefits does Houzz offer for the Field Marketing Manager position?

Houzz offers a competitive salary range of $100,000-$120,000 for the Field Marketing Manager position along with a robust benefits package. This includes flexible paid time off, health benefits, professional development reimbursement, and more, ensuring that employees have both the support and resources they need to thrive.

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Common Interview Questions for Field Marketing Manager
Can you describe your experience in teaching and educating groups about new products?

When answering this question, emphasize specific examples of how you've designed and delivered educational content, focusing on the techniques you used to engage your audience. Share results that showcase your effectiveness in helping participants understand the benefits of the product.

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How do you approach building relationships within the community?

Discuss your strategies for networking and establishing connections, such as attending local events, leveraging social media, and following up with new contacts. Highlight the importance of trust and genuine connections in driving brand awareness and success.

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What techniques do you use to generate leads from your events?

Explain the methodologies you use to attract attendees to your events and effectively engage them during the sessions. Consider mentioning tools or platforms you use for tracking lead-generation success and how you nurture these leads post-event.

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How would you handle a low turnout for an event you organized?

Reflect on the factors that could contribute to low attendance and strategies for improvement. Explain how you would gather feedback, analyze data, and tweak your promotional tactics for future events to ensure success.

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What do you believe sets Houzz apart from its competitors?

Focus on aspects of Houzz's mission, culture, and community engagement that resonate with you. Highlight how the innovative approach to the home design industry and the comprehensive tools offered by Houzz Pro make it a leader in the market.

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Describe your experience in managing a small team.

Discuss your leadership style and share specific instances where you motivated and guided team members to achieve common goals. Highlight your approach to communication, delegation, and nurturing team dynamics for success.

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How do you prioritize tasks when managing multiple events simultaneously?

Elaborate on your organizational skills and any tools you use to keep tasks on track. Describe your method for assessing the urgency and importance of each task and how that impacts your planning and execution.

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Can you provide an example of a successful marketing campaign you executed?

Share a detailed account of a campaign you designed, including your goals, target audience, strategy, and the results you achieved. Focus on the metrics that demonstrated the campaign’s success, such as lead generation or engagement levels.

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What is your strategy for utilizing data to inform marketing decisions?

Discuss the analytical tools you are familiar with and how you've used data to drive strategies in previous roles. Provide an example of how data insights guided your marketing initiatives and led to improved outcomes.

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Why do you want to work with Houzz, specifically in the Field Marketing Manager role?

Convey your enthusiasm for Houzz’s mission and values, and how they align with your personal and professional goals. Share what excites you about promoting Houzz Pro software and making a positive impact in the home building community.

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We provide the best experience for home renovation and design, connecting homeowners and home professionals with the best tools, resources and vendors.

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CULTURE VALUES
Inclusive & Diverse
Collaboration over Competition
Growth & Learning
Passion for Exploration
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Full-time, remote
DATE POSTED
March 20, 2025

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