Director of Engagement Strategy - Ecosystem Risk and Controls (PERC) - job 9 of 21

The Director of Engagement Strategy at Visa is responsible for evaluating and refining Visa's engagement with ecosystem partners and developing compelling communication strategies. The role also involves identifying strategic gaps, shaping initiatives, and creating narratives that enhance Visa’s risk programs while aligning with the company’s values.

To succeed as the Director of Engagement Strategy at Visa, candidates typically require a strong background in strategic communications, risk management, and stakeholder engagement. Strong leadership skills and experience in collaboration with various internal and external stakeholders are essential qualifications for this role.

The Director of Engagement Strategy plays a critical role in advancing Visa’s mission by identifying growth opportunities and enhancing the security of the payment ecosystem. By refining messaging and strategies, this role helps establish Visa as a leader in market integrity and proactive risk management.

Collaboration is vital for the Director of Engagement Strategy at Visa, as this role requires working across departments, including legal, communications, and external partners, to ensure comprehensive risk management and policy development. Effective collaboration leads to innovative strategies that reinforce Visa’s commitment to secure payments.

The Director of Engagement Strategy is responsible for developing and supporting training programs that promote governance and educate teams about Visa's risk policies and engagement strategies. This role is fundamental in ensuring that all stakeholders understand their responsibilities and the importance of secure practices in payments.

When asked about evaluating engagement effectiveness, it's best to demonstrate your analytical skills. Discuss how you would assess competitor engagement, gather stakeholder feedback, and utilize metrics to track improvements over time.

In your response, focus on collaborative enhancement of the value proposition. Talk about working closely with partners to understand their needs, market trends, and how you can align Visa's services accordingly to provide better solutions.

Draw from your previous experiences to showcase your skills in communication strategy. Highlight how you've crafted narratives, performed sentiment analyses, and executed plans that dynamically shift based on stakeholder feedback.

Discuss your experience in leading cross-functional teams. Emphasize the importance of aligning goals among different departments and how regular updates and open communication can lead to successful project execution.

Explain how you would maintain continuous learning about the regulatory landscape through attending workshops, engaging with industry resources, and collaborating with legal teams to ensure Visa adheres to necessary guidelines.

Detail your approach to stakeholder engagement by sharing how you involve them early in the strategic planning process to gauge their needs and using that feedback to shape effective communication and policies.

Outline your strategy for measuring policy success, which could include tracking Key Risk Indicators (KRIs), regular audits, and assessments to ensure they're effective in minimizing potential risks.

Share a specific example that highlights your crisis management skills. Explain how you approached the situation, communicated with stakeholders, and what the outcomes were.

Discuss your ability to create compelling narratives by combining market data, success stories, and aligning the messages with Visa's core values to engage stakeholders and build public trust effectively.

Provide your insights on industry trends, such as advancements in technology and regulatory shifts. Show how you plan to adapt Visa’s strategies to align with these evolving trends and maintain a competitive edge.