VP of Business and GTM development

The VP of Business and GTM Development at DataDome is responsible for developing and executing go-to-market strategies for new products, aligning these with the company’s growth goals. Key responsibilities include defining target customer segments, conducting market research, crafting product narratives, and driving sales cycles to achieve early revenue goals. Moreover, this role collaborates with various internal teams to ensure successful execution of strategies across the board.

Candidates for the VP of Business and GTM Development position at DataDome should possess over 10 years of experience in GTM leadership roles, ideally within B2B SaaS or cybersecurity. A proven track record of successfully launching and scaling products to significant ARR is crucial. The role also demands strong skills in product-market fit, competitive analysis, and effective storytelling for technical audiences.

The VP of Business and GTM Development will directly impact revenue growth by leading early sales cycles and defining pricing strategies for early adopters. The role involves building scalable sales motions through effective playbooks and training programs, ultimately driving expansion in the customer base and enhancing overall revenue generation strategies.

In the VP of Business and GTM Development role, cross-functional leadership is a key responsibility. This position will require working with Product, Sales, Marketing, and Finance teams to ensure alignment on go-to-market plans and execution timelines. By facilitating collaboration across these diverse groups, the VP helps ensure that all teams are effectively working toward shared objectives.

DataDome offers a robust benefits package for the VP of Business and GTM Development role, including health insurance options, a generous PTO allowance, and a flexible workspace setup with a stipend for remote work. Additionally, professional development opportunities, team-building events, and a commitment to diversity and inclusion further enhance the experience of our team members.

When answering this question, highlight the strategic steps you took, the stakeholders involved, and the measurable outcomes achieved. Detail how you defined customer segments, crafted product positioning, and validated product-market fit.

Discuss your approach to gathering customer feedback, analyzing market research, and working with cross-functional teams to prioritize features that align with customer needs and business goals. Mention any frameworks or methodologies you've utilized.

Emphasize key performance indicators such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and sales velocity. Describe how monitoring these metrics informs strategy adjustments and operational decision-making.

Here, explain your communication skills and how you facilitate collaboration among teams such as Sales, Marketing, and Product. Provide examples of how you’ve ensured teams are aligned on goals and messaging.

Share a specific instance where your data-driven insights led to a pivotal decision at the executive level. Highlight how you presented your case and engaged stakeholders.

Outline your approach to developing pricing strategies, including market analysis, competitive benchmarking, and customer willingness to pay. Discuss how you've tested and refined your pricing models.

Focus on your systematic approach to gathering intelligence on competitors, using both qualitative and quantitative data. Mention tools or methods you've employed to stay ahead of market shifts.

Explain how storytelling is vital for creating product narratives that resonate with target audiences. Share examples of how effective messaging has impacted product launches or sales efforts.

Discuss a specific challenge you encountered and the strategies you employed to navigate it. Emphasize your problem-solving abilities and resilience.

Provide insights into current trends such as the rise of AI in security solutions, remote work considerations, or changes in customer behavior, and how they impact overall strategy development.