Director of Engagement Strategy - Ecosystem Risk and Controls (PERC) - job 15 of 21

As the Director of Engagement Strategy at Visa, your primary responsibilities include evaluating Visa's engagement with ecosystem partners, refining value propositions to improve relationships over time, and developing communication strategies that enhance public trust. You'll need to engage with stakeholders to shape strategies that address evolving payment landscapes while managing project plans, cross-functional teams, and regulatory compliance.

Candidates for the Director of Engagement Strategy position at Visa should possess a robust background in risk management, strategic communications, and stakeholder engagement. A relevant degree in business, communications, or a related field is typically expected, along with significant experience in leadership roles within financial services or payment ecosystems.

The Director of Engagement Strategy at Visa plays a pivotal role in enhancing ecosystem security by developing and implementing strategies that promote effective communication about risk management. This includes crafting narratives that advocate for Visa's risk programs, participating in regulatory engagement, and collaborating with advocacy groups to elevate the safety and integrity of the payment ecosystem.

Essential skills for the Director of Engagement Strategy at Visa include strong analytical abilities to understand market trends, superior communication and narrative crafting skills, and the capability to engage various stakeholders. Leadership qualities and a collaborative spirit are crucial to efficiently drive strategy and project management in this dynamic role.

The work environment for the Director of Engagement Strategy at Visa is dynamic and collaborative, with a strong emphasis on teamwork across various functions. Located in San Francisco, this role provides opportunities to engage with talented professionals and key stakeholders in the financial sector, fostering innovation and supporting a mission-driven focus on secure payments.

When answering this question, focus on your analytical approach, discussing how you would gather data, assess partnerships relative to competitors, and identify areas for improvement. Highlight any frameworks or methodologies you would use to make informed evaluations.

In your response, emphasize understanding market needs and trends. Discuss how you would gather partner feedback and adapt the value proposition based on insights gained, ensuring relevance and competitiveness.

Talk about creating comprehensive communication plans that utilize media sentiment analysis and diverse channels to ensure messages are clear and effective. You could also mention the importance of storytelling in enhancing trust.

Discuss your proactive approach to building relationships by understanding stakeholders’ goals, maintaining open lines of communication, and facilitating collaboration to address shared objectives effectively.

Provide a structured response that includes the goal of the initiative, the strategy you implemented, the outcome, and the impact it had on stakeholder perception or engagement.

Highlight your strategies for continuous learning, such as industry research, attending conferences, or engaging with thought leaders, explaining how this keeps your strategies relevant and effective.

Emphasize the importance of integrating regulatory considerations into your strategy development processes to ensure that all initiatives meet legal standards while promoting the security and integrity of the payment ecosystem.

Discuss specific examples where you successfully worked with teams from different functions, explaining how you facilitated communication and aligned goals to achieve a common objective.

Suggest metrics related to partnership satisfaction, effectiveness of communication strategies, and overall risk mitigation achievements. Explain how regular assessments against these metrics can inform improvements.

Focus on the importance of understanding the audience, creating tailored messaging, and rehearsing your delivery. Mention the need for a clear understanding of Visa’s values and key messages related to risk management.