Manager, Social Creative - job 1 of 19

A Manager, Social Creative at Visa is responsible for producing social-first content across platforms like TikTok, Instagram, YouTube, and X. This role involves concepting and designing unique creative assets that align with Visa’s marketing goals. The Manager will also collaborate with Social Creatives and Strategists to create content that resonates with audiences and drives engagement.

To excel as a Manager, Social Creative at Visa, candidates should possess a strong design background, along with experience in social media content creation. A deep understanding of various social formats, creative storytelling, and cultural trends is essential. Familiarity with platforms such as TikTok, Instagram, and YouTube is also required to develop effective, on-brand social content.

Success as a Manager, Social Creative at Visa demands creativity, adaptability, and an understanding of high-engagement content strategies. Strong design skills, the ability to conceptualize quickly, and collaboration with cross-functional teams are critical. Additionally, knowledge of trend identification and cultural relevance will elevate your work in this role.

The Manager, Social Creative position at Visa offers a hybrid work environment. This means that while the role allows for the flexibility of remote work, it also includes critical in-office collaboration days confirmed by the hiring manager. This balanced setting fosters creativity and team interactions, crucial for producing impactful social content.

A Manager, Social Creative at Visa will create a variety of social content, including photography, graphics, and in-platform formats like Instagram Stories. The focus will be on developing compelling storylines and visual hooks that connect with users. The goal is to produce engaging content that aligns with current trends and resonates with Visa’s target audience.

When answering this question, highlight specific projects where you successfully designed content for social media. Discuss the platforms you’ve worked on, the design styles you employed, and how you tailored your approach to meet the unique requirements of each platform, particularly for engaging audiences effectively.

In your response, discuss your methods for staying current with trends, such as following industry leaders, engaging in online communities, and utilizing analytics tools. Share any recent trends you've integrated into your work and the impact they had on audience engagement.

When reflecting on a successful campaign, outline the goals, your role, the creative process, and the results. Include metrics like engagement rates or audience growth to quantify success. This will showcase your ability to produce impactful work that aligns with brand objectives.

Detail your understanding of timely content creation, focusing on how you’d leverage current events or trending topics. Discuss your process for brainstorming ideas quickly and collaborating with team members to ensure the content remains on-brand and relevant.

Mention the design software and tools you are proficient in, such as Adobe Creative Suite, Canva, or social media management platforms. Explain how you use these tools to enhance your workflow and produce high-quality content efficiently.

Explain the key performance indicators you prioritize, such as engagement rates, shares, and comments. Discuss how you utilize analytics to assess performance and inform future content strategies, showcasing a data-driven approach.

Outline your design process from brainstorming and conceptualization to execution. Emphasize collaboration with team members, setting timelines, and gathering feedback to refine your designs—all of which are critical for creating effective social content.

Discuss your approach to understanding brand guidelines thoroughly before starting a project. Mention how you would reference these guidelines during the design process, ensuring consistency in messaging and visual identity throughout all social content.

Share specific strategies, such as using analytics to tailor content to audience preferences, incorporating user-generated content, and actively engaging through comments or live sessions. Highlight how these strategies lead to increased engagement and a stronger community.

Explain your approach to receiving and responding to negative feedback professionally. Emphasize the importance of understanding the audience's perspective, responding promptly, and using the feedback to inform future content improvements.