Marketing Manager, Social Video Creative - job 21 of 24

As a Marketing Manager, Social Video Creative at Visa, your main responsibilities include conceptualizing, editing, and producing social video content tailored for top platforms like TikTok, Instagram, YouTube, and X. You will collaborate with creatives and strategists to create reactive content, while also tracking social trends to inform future campaigns. This role also requires you to develop attention-grabbing thumbnails, captions, and descriptions that align with Visa's brand messaging.

To excel in the Marketing Manager, Social Video Creative role at Visa, candidates should have a solid background in video content creation, editing with software like Adobe Premiere Pro, and familiarity with social media trends. Team collaboration skills, a strong understanding of branding in the context of social media, and the ability to translate strategic recommendations into compelling video content are vital. Passion and creativity in producing engaging content are essential as well.

The Marketing Manager, Social Video Creative at Visa will primarily focus on creating and optimizing video content for high-priority social platforms such as TikTok, Instagram, YouTube, and X. Understanding the nuances of each platform's audience and best practices will be key in successfully reaching and engaging Visa's target market.

Collaboration is a crucial aspect of the Marketing Manager, Social Video Creative position at Visa. You will work closely with a talented team of Creative, Strategy, Editorial, and Community specialists to seamlessly translate major brand campaigns and sponsorships into engaging social-first experiences. This teamwork fosters innovation and ensures alignment with Visa's overarching marketing objectives.

The Marketing Manager, Social Video Creative position at Visa is hybrid, which means you won't be alone in your creative endeavors at home! Expect to spend some days in the office, and specific in-office days will be confirmed by your hiring manager, ensuring a balanced approach to work and collaboration.

When asked about your experience with social video content creation, highlight specific projects that demonstrate your skills in concepting, editing, and producing engaging videos. Discuss your familiarity with different editing software and how your content has performed on various social media platforms. Show enthusiasm for creative storytelling and your passion for keeping up with trends.

To align content with brand goals, focus on conducting thorough research about Visa's core values and current campaigns. Explain how you plan your content around these elements, ensuring that every piece of social video reflects Visa's voice while being innovative and engaging. Utilizing audience insights can also enhance this alignment.

When discussing quick-turn projects, emphasize your organization skills and ability to prioritize tasks effectively. Sharing a specific example of a tight deadline you've managed while still producing quality content can illustrate your capability. Mention using quick editing tools and focusing on essential elements of the project to ensure timely delivery.

Explain that trends are vital for creating relevant content that resonates with audiences. Discuss how you actively monitor social media channels to identify emerging trends and incorporate them into your creative process. Highlight how blending cultural insights with brand narratives leads to more engaging social video content.

Speak about ways data guides your decisions, such as analyzing engagement rates, viewer demographics, and performance metrics from past videos. Show that you use data to inform future campaigns and adapt strategies to enhance viewer engagement while ensuring the content aligns with Visa’s broader marketing objectives.

When answering this question, choose a specific project that presented significant challenges, such as tight deadlines or creative differences. Walk the interviewer through your thought process, detailing the actions you took to resolve those issues, such as collaborating with other team members or adjusting your strategy. This showcases your problem-solving skills.

List your proficiency with tools like Adobe Premiere Pro, CapCut, or any other relevant software. Discuss how you use these tools to create high-quality video content. Highlight any specific features you rely on for optimizing footage for social media, which demonstrates your expertise in video editing.

Talk about the importance of communication and respect for different perspectives when working with cross-functional teams. Share an example of a project where collaboration played a key role in success. Emphasize your ability to facilitate discussions that help ensure everyone's ideas are included and lead to the best possible outcomes.

Detail your creative process from brainstorming ideas and conducting audience research to storyboarding and production. Highlight any techniques you use to foster creativity, such as looking for inspiration from different media or involving teammates for diverse perspectives.

Explain the importance of understanding your audience and adapting content to their preferences. Discuss methods like A/B testing content formats and analyzing viewer interactions to refine your approach. Focus on engaging storytelling elements, visual aesthetics, and concise messaging as key factors in making your videos enjoyable for viewers.