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Copywriter, Creative

We’re looking for a sharp, strategic copywriter to join Wealthfront’s Creative Team, reporting to our Creative Director, Copy. As a pioneer in automated investing and money management, we offer tools and services to make financial dreams more accessible to a broader range of people than ever before. Our team is dedicated to delivering exceptional creative solutions that inspire, engage, and drive results. 


You’ll help us find smart, engaging ways to bring our brand promise to life with strategic insight and attentive execution—and you’ll play an important role in shaping our brand and influencing the future of financial services. 


You’ll be responsible for collaborating closely with cross-functional colleagues to create a wide range of awesome things: producing assets to support a tentpole brand campaign and explaining the ins and outs of complex financial products with clarity and just the right amount of flair. Not only will you find new, unexpected (and unexpectedly fun) ways to get people excited about their financial future, you’ll deliver the kinds of exciting creative ideas that no one would ever expect from a financial institution.


About You
  • You believe in our mission. You know that money can be both intimidating and empowering, and you feel invested in our vision of how well-managed finances can reduce worry and enable our clients to live their lives more fully. You are motivated to make a meaningful impact, to improve the financial system, and to do your part to define a brand that is working to do just that.
  • You sweat the small stuff. You recognize that the line between ok and exceptional can be very, very thin, and you’re innately driven to stay on the correct side of it. You make considered decisions in your work, can defend your creative choices, and are ready to revise your opinions in the face of compelling arguments because you care—deeply—about making the work the best it can be. You have high expectations for yourself and the people around you.
  • You expect your work to serve the team. You know that your way isn’t always the right way, and you’re eager to find a way to contribute, even when it might be outside your typical skill set. You understand there’s always more you can learn, and you look forward to opportunities to add to your creative arsenal.
  • You are resourceful and enterprising. You think like an owner, are solutions-oriented, and adapt quickly to the constraints and challenges of a nimble team in a fast-paced, rapidly growing business.
  • You create memorable, engaging things that might-or-might-not look like marketing. You have experience finding the moments that bring a brand to life. You’re happy writing for matchbooks, Instagram ads, emails, billboards, and everything both in between and beyond. Whether big or small, you look for ways to intersect consumers’ lives to communicate a brand truth in a way that feels relevant, authentic, and memorable.


Impact
  • Contribute to complex creative initiatives with a keen understanding of business objectives.
  • Build strong relationships with creative partners and other colleagues to streamline collaboration and help unify our brand voice.
  • Contribute to strategic insights, enhancing the creative development process.


Leadership
  • Dive into briefing and research materials to develop informed perspectives on creative challenges and advocate for exceptional client experiences at every step of the creative process.
  • Share your knowledge to help other team members achieve their full potential.


Creative Development and Oversight
  • Follow through with campaigns from concept to delivery, incorporating stakeholder feedback effectively.
  • Deliver multiple, strategically-informed creative ideas/territories for each phase of a project, testing our assumptions and uncovering surprising solutions.
  • Collaborate with team members to maintain brand consistency.
  • Craft tailored messages across various media formats.


Preferred Experience
  • 2+ years as a copywriter in an agency, studio, or in-house creative team.
  • Strong grammatical and proofreading skills.
  • Experience adapting consistent and effective messaging across a variety of media channels.
  • Bonus: Using performance data to inform creative decisions.


If you’re a creative rising star with a passion for storytelling and a drive to create impactful work, we’d love to hear from you. Apply now to join our team and make your mark in the world of money.


We’re a remote-friendly team and open to candidates in the US and Canada—with opportunities to meet and collaborate in-person for occasional company and team-specific events.


Estimated annual salary: ~$117,000 USD, plus equity.


Benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!


About Wealthfront


Here at Wealthfront, our mission is to create a financial system that favors people, not institutions. We do this by leveraging technology to build powerful, low-cost, and easy-to-use financial products that help modern investors grow and manage their money.


We started with the ambition to transform the investment advisory business. By automating strategies typically reserved for the wealthy, we unlocked access to high quality investment advice for a digitally-native generation that was underserved by traditional institutions. Since then, we've expanded to a full suite of products designed to help our clients turn their savings into long-term wealth, including:


- A Cash Account that, through our partner banks, offers one of the highest annual percentage yields on uninvested cash in the industry, while providing instant and secure access to your money with no account fees and a full suite of checking features.


- A zero-commission Stock Investing Account with 50+ handpicked collections that help DIY investors discover new companies and make smarter investing decisions.


- Multiple automated investing portfolios designed to unlock tax savings through sophisticated strategies like fixed income, tax-loss harvesting, and direct indexing—which we offer at industry-leading low costs and accessible minimums.


Our award-winning products have attracted over 1 million clients who trust us with more than $80 billion of their hard earned savings—and we're far from done. If you’re inspired to help us reshape the financial industry as we create our next chapter, let’s talk!


For more information please visit www.wealthfront.com.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


Please review our candidate privacy notice



Disclosures: All investing involves risk, including the possible loss of principal. Tax-Loss Harvesting benefits vary depending on the client's entire tax and investment profile. Wealthfront doesn’t provide tax advice. The Cash Account is offered by Wealthfront Brokerage LLC (“Wealthfront Brokerage”), Member of FINRA/SIPC. Wealthfront Brokerage is not a bank. We convey funds to partner banks who accept and maintain deposits, provide the variable interest rate, and provide access to FDIC pass-through insurance. Investment management and advisory services–which are not FDIC insured–are provided by Wealthfront Advisers LLC (“Wealthfront Advisers”), an SEC-registered investment adviser. The checking features offered in the Wealthfront Cash Account are provided by Green Dot Bank, Member FDIC. Fees and Eligibility requirements may apply to certain checking features, please see the Deposit Account Agreement for details.


By “award-winning products”, please refer to www.wealthfront.com/reviews for more information. Wealthfront Corporation oversees Total Client Assets and Trusted Clients through Wealthfront Advisers and Wealthfront Brokerage. Wealthfront Advisers and Wealthfront Brokerage are wholly owned subsidiaries of Wealthfront Corporation.

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$117000K

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What You Should Know About Copywriter, Creative, Wealthfront

Wealthfront is on the lookout for a talented and strategic Copywriter, Creative, to join our vibrant Creative Team in Palo Alto, CA—or if you prefer, you can work remotely from anywhere in the U.S. As a leader in automated investing and money management, we equip individuals with innovative tools and services that pave the way for their financial dreams. Your role will be crucial in infusing our brand promise with engaging and dynamic storytelling that captivates and inspires. You’ll be joining a team that’s all about collaboration and creativity, working with colleagues from various disciplines to craft a spectrum of compelling assets, from tentpole campaign materials to crystal-clear explanations of complex financial products. It’s about more than just writing; it’s about creating moments that resonate with our audience and invoke curiosity about their financial futures. With a focus on creativity and clarity, you’ll push the boundaries of what financial marketing can be to ensure our voice is not only heard but felt. If you believe in the potential of what well-managed finances can do for individuals and you're passionate about crafting messages that bring that vision to life, we’d love for you to bring your unique flair to our team and help redefine the narrative around money. Join Wealthfront, and let’s reshape the financial landscape together!

Frequently Asked Questions (FAQs) for Copywriter, Creative Role at Wealthfront
What are the key responsibilities of a Copywriter at Wealthfront?

As a Copywriter, Creative at Wealthfront, you will play a vital role in delivering exceptional creative solutions. Your responsibilities include collaborating with cross-functional teams, crafting engaging copy for various assets including campaigns, and simplifying complex financial information. You'll need to maintain brand consistency while also delivering fresh and unexpected creative concepts that engage our audience.

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What qualifications are needed to be a Copywriter at Wealthfront?

To be considered for the Copywriter position at Wealthfront, candidates should have at least 2 years of experience in copywriting, preferably in an agency, studio, or in-house creative team. Strong grammatical and proofreading skills are essential, and experience in adapting messaging across different media channels is a plus. A bonus would be the ability to use performance data to inform your creative strategies.

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What is the working environment like for a Copywriter at Wealthfront?

Wealthfront prides itself on a collaborative and dynamic working environment. As a Copywriter, you'll collaborate with a diverse team, melding creative ideas with strategic insights. Our team is remote-friendly, meaning you can work from anywhere in the U.S. while having opportunities for in-person gatherings during company events. We encourage a culture of growth and learning.

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How does Wealthfront support a Copywriter's professional development?

At Wealthfront, we value the growth of our team members. Supporting a Copywriter’s professional journey is core to our mission. We offer opportunities for professional development, mentorship, and a collaborative environment where sharing knowledge is encouraged. You can expect to continuously learn, adapt, and expand your creative skills.

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What kind of impact can a Copywriter have on Wealthfront's brand?

A Copywriter at Wealthfront can have a significant impact by shaping how our brand is perceived in the marketplace. By developing engaging narratives that connect our financial services to the everyday lives of our clients, you will influence public perception and trust, ultimately helping to redefine financial services in a way that is relatable and accessible.

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Common Interview Questions for Copywriter, Creative
Can you tell us about your experience with copywriting in the financial sector?

When answering this question, highlight any experience you have in financial copywriting, focusing on how you tailored your writing to different audiences. Provide examples of projects where you simplified complex financial concepts and delivered engaging content that resonated with readers.

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How do you approach collaborating with cross-functional teams?

Emphasize the importance of communication and adaptation when working with various team members. Describe specific strategies you use to ensure that everyone’s input is valued and how you integrate different professional perspectives into your creative process.

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What techniques do you use to make complex financial topics relatable?

Focus on your storytelling techniques—describe how you break down jargon, use analogies, and weave narratives that connect with the audience emotions. Share examples of specific projects where you successfully made complex content accessible.

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Can you describe a time when you took an unexpected approach to a creative project?

This is your chance to showcase your creativity. Share an example where you decided to deviate from traditional methods and the positive outcomes that resulted. Highlight your ability to think outside the box and challenge norms.

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How do you ensure brand voice consistency across various media?

Discuss any frameworks or guidelines you follow to maintain brand voice. You can also mention how you adapt your writing style for different platforms while ensuring the overall brand message remains consistent and authentic.

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What role does data play in your copywriting process?

Explain how you leverage data to inform your writing, whether it’s analyzing audience engagement or using analytics to understand which messages resonate best. Share examples of how data-driven decisions led to successful campaigns.

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What do you find most challenging about copywriting for a financial services company?

Share your perspective on the challenges of writing for a sector that can be seen as dry or intimidating. Emphasize your strategies for overcoming these challenges and how you bring vibrancy to your writing even under these constraints.

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How do you handle feedback on your writing?

Explain your open-minded approach to feedback, discussing how you view it as an opportunity for growth. Provide an example of a time when you received constructive criticism and how it led to improved outcomes in your work.

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What is your process for brainstorming new creative concepts?

Outline your brainstorming process, mentioning any techniques or tools you use to spark creativity. Discuss how you collaborate with teammates to generate ideas, moving from initial concepts to fully fleshed-out campaigns.

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Where do you find inspiration for your writing?

Discuss various sources of inspiration you tap into for writing—whether it’s industry trends, other creative works, or personal experiences. Highlight how you continuously feed your creativity and keep it fresh and relevant.

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Wealthfront is building a financial system that favors people, not institutions.

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Full-time, remote
DATE POSTED
April 15, 2025

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