Head of Marketing (Ecommerce / Amazon FBA)

About X UP Digital

X UP Digital is a fast-growing e-commerce company that owns and operates a portfolio of Amazon-first and DTC consumer brands. Our mission is to acquire and grow beloved niche brands through creative branding, innovative products, and world-class digital marketing. We’re now expanding our focus to scale our brands beyond Amazon into DTC, social, and emerging marketplaces—and we’re looking for a marketing leader who can drive that next stage of growth.

Position Overview

We are seeking a strategic, creative, and execution-focused Head of Marketing to lead and scale the off-Amazon growth strategy for our brand portfolio. This role is perfect for someone who thrives in high-growth environments and can build and manage a high-performance team across email marketing, Shopify sales, CRO, influencer marketing, paid media, and social content strategy.

You’ll work cross-functionally with creative, product, operations, and the Amazon team—but your focus will be on leading non-Amazon marketing channels and building sustainable growth across our DTC ecosystem.

Key Responsibilities

Marketing Strategy & Leadership

• Own and lead the overall multi-channel marketing strategy across DTC websites, social platforms, email, influencers, and new marketplaces.
• Set goals, KPIs, and reporting structures for each marketing function and hold channel owners accountable.
• Collaborate with product, creative, and operations teams to align on campaign priorities and brand positioning.
  

DTC Website Growth (Shopify)

• Develop and execute strategies to drive qualified traffic and increase conversion rates across our Shopify stores.
• Lead the CRO strategy including landing page optimization, split testing, and site merchandising.
• Oversee development of customer journeys, post-purchase flows, and retention strategies.
  

Email, CRM & Retention

• Own the email marketing and SMS strategy, including campaign planning, automation flows, and list segmentation (Klaviyo or similar).
• Drive customer LTV through loyalty initiatives, win-back campaigns, and first-purchase to repeat-purchase conversion strategies.
  

Paid Media & Influencer Growth

• Oversee paid advertising strategy across Meta, Google, TikTok, Pinterest, and other paid channels.
• Build and scale influencer and affiliate programs that deliver real performance, not just content.
• Collaborate with Creative to test and iterate on ad creative performance.
  

Analytics, Reporting & Optimization

• Define key marketing KPIs, dashboards, and reporting cadences.
• Use data to identify scalable growth opportunities and adjust budget allocation accordingly.
• Work with finance and operations to forecast marketing spend vs. return and profitability.
  

Team Management & Hiring

• Lead and mentor a growing team of channel specialists, content creators, and media buyers.
• Collaborate cross-functionally with the Amazon and product teams but retain ownership of all off-Amazon growth channels.
• Evaluate external agencies or freelancers as needed and ensure ROI-positive partnerships.
  

• 5–8+ years of experience in DTC e-commerce marketing leadership, ideally across multiple brands or product categories.
• Proven experience scaling Shopify-based brands and leading high-converting digital campaigns.
• Hands-on expertise with Klaviyo, Meta Ads, Google Ads, TikTok, Shopify, and GA4.
• Strong command of CRO principles and funnel optimization.
• Deep understanding of creative testing and performance creative strategy.
• Excellent leadership and project management skills—able to delegate but still lead from the front when needed.
• Experience working cross-functionally with creative, product, and analytics teams.

Bonus Qualifications

• Experience in Amazon brand environments or aggregator brands.
• Familiarity with influencer platforms or running UGC-driven campaigns.
• Experience managing multi-million-dollar DTC budgets and forecasting CAC/LTV.
• Passion for consumer brands and understanding what makes a great brand stand out.
  

Why Join X UP Digital?

• Be the key marketing leader in a company positioned for rapid off-Amazon growth.
• Own strategy and execution across multiple fast-growing brands.
• Join a fast-paced but supportive team that values creativity, accountability, and autonomy.

• Competitive compensation package
• 10 local paid holidays & 10 PTO days per year
• Quarterly performance bonuses
• Opportunity to build and lead your own marketing team
• High-growth environment with significant ownership and creative freedom