Senior Account Executive - LiveIntent

As a Senior Account Executive at LiveIntent, your responsibilities will include generating new business opportunities through dedicated prospecting, building a robust pipeline, and closing deals with brand partners. You'll oversee the entire sales cycle, provide digital media solutions that align with client needs, and gather marketplace feedback to enhance our products. Additionally, you'll represent LiveIntent at industry events, ensuring to convey our unique value proposition to potential clients.

To become a successful Senior Account Executive at LiveIntent, candidates should have at least 2 years of experience in SaaS or digital media sales, alongside a strong understanding of identification graphs and data measurement. Proven business development skills, excellent communication, and organizational abilities are essential, as is a consultative approach to selling that anticipates client needs.

At LiveIntent, the sales cycle for a Senior Account Executive begins with lead generation through prospecting and outreach. You'll nurture potential clients, building relationships and deeply understanding their requirements. After developing tailored digital media solutions, you'll manage negotiations and close deals while continuously providing value and support to ensure long-term success for both brands and LiveIntent.

LiveIntent's work culture emphasizes diversity, collaboration, and personal growth, making it a fantastic environment for Senior Account Executives to flourish. We prioritize the well-being of our employees, offering a supportive workspace where everyone's ideas and contributions are valued. Our commitment to inclusion means you’ll feel encouraged to bring your whole self to work.

LiveIntent offers a comprehensive benefits package for Senior Account Executives, including unlimited PTO, excellent medical, dental, and vision coverage, and participation in an Employee Equity and Stock Purchase Plan. Add to this employee discounts, virtual wellness classes, and pet insurance, and you’ll find that we truly care about our employees’ overall well-being.

When addressing objections, it's essential to listen actively to the client's concerns, empathizing with their position. As a Senior Account Executive, respond by clearly articulating the value of LiveIntent's solutions in relation to their specific needs. Use data and examples from past success stories to back your points and be prepared to pivot your approach based on the client's feedback.

In my previous roles, I've utilized Salesforce extensively for managing and forecasting sales pipelines. As a Senior Account Executive, being adept at tracking progress in Salesforce will help me maintain clear communication with my team and accurately convey sales forecasts, enhancing our strategic planning.

Sure! In a previous role, I was tasked with closing a major deal with a client who initially had reservations about pricing. By highlighting our unique value propositions and demonstrating how our solutions aligned perfectly with their challenges, I managed to successfully negotiate terms that satisfied both parties, resulting in a long-term partnership.

I leverage a combination of market research, networking at industry conferences, and utilizing social media platforms to identify potential clients. Additionally, I use data analytics to assess trends and identify companies that might benefit from our digital media services, ensuring I stay ahead of the curve.

Building lasting client relationships starts with genuine connection and trust. I prioritize understanding their unique business needs and offering tailored solutions. I maintain regular contact, providing valuable insights and staying receptive to their evolving needs, establishing a partnership rather than just a transactional relationship.

To stay organized while managing multiple accounts, I rely on CRM tools like Salesforce to track key details, deadlines, and communications. I also prioritize my tasks based on urgency and impact, utilizing calendars and project management tools to ensure timely follow-ups and avoid any potential oversights.

Data is foundational in my sales strategy. I analyze client performance metrics to tailor my approach and demonstrate the value of our services. By leveraging data, I can identify opportunities for upselling, strategize better, and ultimately drive impactful results for clients, which aligns with LiveIntent’s objective of utilizing advanced analytics.

I believe in a consultative selling approach, meaning I tailor my sales strategy based on the specific needs and dynamics of each client. I start by researching their industry and understanding their pain points, which allows me to customize my proposal and ensure our offerings meet their unique challenges and goals effectively.

My motivation stems from achieving results and building strong partnerships with clients. Witnessing how my efforts help businesses grow and succeed inspires me to strive for excellence. I am also driven by challenges, aiming always to exceed targets and grow personally in my role.

In my last role, I faced a significant dip in client retention due to service issues. I took the initiative to gather feedback from clients and identified key areas needing improvement. By collaborating with internal teams to address these issues swiftly, we regained trust and retained those clients, reinforcing my belief in the importance of client-centric solutions.