Media Strategist

As a Media Strategist at Adswerve, you will plan, build, and manage multi-channel media campaigns with a focus on Search marketing across platforms like Google Ads and Microsoft/Bing Ads. You'll guide Specialists in campaign implementation, monitor performance, and present strategic recommendations to clients. Your role will also involve mentoring junior team members and collaborating with analytics teams to translate insights into actionable strategies.

Adswerve requires candidates for the Media Strategist position to have a BA/BS degree with a preference for MS/MBA or equivalent experience. A minimum of 5 years in digital media or performance marketing is essential, with at least 3 years managing search campaigns in tools like Google Ads and SA360. Certifications such as Google Ads Search Certification are also beneficial for this role.

To excel as a Media Strategist at Adswerve, strong platform fluency in Google Ads and Microsoft/Bing Ads is crucial, along with analytical thinking abilities to monitor and optimize campaigns effectively. Exceptional communication skills are necessary for articulating complex strategies to clients and guiding junior staff. A keen attention to detail and a collaborative mindset will also contribute to your success in this role.

The company culture at Adswerve is rooted in collaboration and support, with a team-oriented environment that values the contributions and unique perspectives of all employees. As a Media Strategist, you will be part of a larger team of over 250 professionals spread across several states, allowing for a connected remote experience. We prioritize work-life balance while encouraging professional growth and continuous learning.

Yes, the Media Strategist position at Adswerve offers flexibility with remote work options. Our employees can work from various states, making it easy to maintain a healthy work-life balance while enjoying the benefits of a supportive and engaging work environment.

The most critical metric to monitor in search campaigns is often the Return on Investment (ROI). It allows you to assess the effectiveness of your campaigns in achieving set marketing objectives. To answer this effectively, highlight how you track ROI through conversion tracking, keyword performance analysis, and continuous optimizations.

When optimizing an underperforming search campaign, I first analyze the current metrics to identify weak points, such as low click-through rates (CTR) or high cost per acquisition (CPA). Then, I would revise keyword strategies, adjust bids, and refine ad copy to enhance relevancy. It’s crucial to leverage data for informed decisions and continually test different variables for improvement.

Definitely! In a previous role, I worked with a client whose search campaigns were generating below-average ROI. By conducting thorough keyword research and identifying high-performing terms, adjusting ad placements, and implementing A/B testing for ad copies, we were able to increase their ROI by over 30%. Sharing specific numbers and strategies will impress the interviewers!

I regularly utilize Google Ads and Search Ads 360 for campaign management. For reporting, I prefer using analytics platforms like Google Analytics to track conversion metrics, and I also make use of data visualization tools to present insights effectively. Highlighting familiarity with tools relevant to the role can show your preparedness.

I start by having in-depth discussions with the client to fully understand their business objectives, target audience, and key performance indicators (KPIs). Throughout the campaign, I continuously monitor performance against these goals and maintain open lines of communication with the client for adjustments as needed, ensuring that we stay aligned every step of the way.

In my previous position, I frequently mentored junior team members by providing one-on-one training sessions and encouraging them to lead small projects under my supervision. Sharing your mentorship approach, discussing growth examples, and detailing the positive outcomes will help illustrate your leadership capabilities.

To manage multiple campaigns under tight deadlines, I prioritize tasks based on urgency and overall impact. I utilize project management tools and stay organized with schedules to ensure timely execution. Communicating clearly with my team about timelines and responsibilities is also vital to keep everyone on track and maintain productivity.

I stay updated with industry trends by subscribing to digital marketing blogs, attending webinars, and participating in professional networks. I also engage with communities on platforms like LinkedIn to share insights and collaborate with peers. Demonstrating your dedication to continual learning can set you apart as a candidate.

Collaboration with analytics teams is crucial for campaign success. I ensure regular meetings to align on data reporting, share insights, and request actionable recommendations from their analysis. Being proactive in fostering communication can help build a strong relationship that enhances overall campaign effectiveness.

I want to work as a Media Strategist at Adswerve because I admire the company's commitment to innovation and excellence in digital media. The opportunity to collaborate with diverse clients, utilize cutting-edge technology, and contribute to significant ROI for clients excites me. Sharing personal motivations aligned with Adswerve’s values can resonate well with interviewers.