Senior Brand Designer

As a Senior Brand Designer at april, your key responsibilities include evolving our brand guidelines, developing a wide range of marketing assets such as website visuals and sales decks, and collaborating with various teams to produce assets that align with our business goals. You will also manage our marketing website using designer-oriented CMS platforms like Plasmic and oversee a part-time freelance designer.

To apply for the Senior Brand Designer role at april, candidates should have 6-8 years of experience, preferably with a blend of agency and in-house experience. A strong portfolio showcasing diverse design work, proficiency in tools like Figma, and experience with B2B and financial services is highly valued. Familiarity with web design and CMS platforms, particularly Plasmic, is essential.

The Senior Brand Designer will work on a variety of projects including marketing website visuals, newsletters, landing pages, sales presentations, and social media graphics. You will also create engaging content for event marketing and collaborate on video and product walkthrough materials, ensuring a cohesive brand presence throughout.

At april, we foster collaboration and innovation. The Senior Brand Designer will have the opportunity to work closely with cross-functional teams, including product designers and content marketers, ensuring that creative input influences a wide array of marketing strategies. Additionally, we provide the resources necessary to design efficiently and effectively.

While not mandatory, experience in financial services is considered a huge plus for the Senior Brand Designer role at april. This understanding can provide valuable context for creating impactful marketing materials that resonate with our target audience in the B2B space.

A strong response would reflect a structured approach, such as researching the brand requirements, sketching out ideas, creating drafts in tools like Figma, and gathering feedback. Highlighting collaboration with teams and using design systems will demonstrate your strategic focus.

Mention your experience in establishing brand guidelines and creating templates or internal tools that help team members maintain design consistency when creating assets. Provide examples of how you’ve implemented these tools effectively in previous roles.

Discuss a specific project where you faced hurdles, whether it was tight deadlines or conflicting ideas. Focus on your problem-solving strategies, your collaboration with others, and the positive outcome that resulted from your efforts.

Emphasize your commitment to continuous learning through industry blogs, design webinars, or social media platforms. Share examples of how you've adapted modern trends into your designs while aligning them with the brand's voice.

Be specific about your proficiency in tools like Figma, Adobe Creative Suite, and any other relevant software. Highlight your adaptability to learn new tools, such as modern CMS platforms like Plasmic, and how you leverage these tools in your workflow.

Discuss your openness to constructive criticism and how you view feedback as an opportunity for growth and improvement. Provide an example of how you incorporated feedback into a project to enhance the final outcome.

Share a specific campaign, detailing your role in the design process, the strategies you utilized, and how your contributions helped achieve the campaign's objectives. Highlight metrics or positive feedback you received from your efforts.

Talk about your focus on understanding the audience and their needs, utilizing visual hierarchy, and choosing appropriate design elements. Mention how you test designs for clarity and effectiveness with potential users or stakeholders.

Provide an example of how you structured your presentation, the rationale behind your design choices, and how you addressed questions from stakeholders. Emphasize your communication skills and ability to handle feedback on the fly.

Your answer should reflect an understanding of april's mission and vision. Express your enthusiasm for the opportunity to shape a growing brand and create meaningful visual storytelling that impacts financial services for the better. Connecting your skills with the company's goals will score points!