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Sr. Manager - Partner Education and Events

Hi, I’m Kat, Ashby’s Head of Partnerships. If you’re someone who finds joy in crafting incredible experiences that bring the right people together in the right settings—and you thrive in a fast-moving, high-ownership environment—I’d love to meet you.

At Ashby, we believe that when you pair a great product (you can see what our customers have to say here) with thoughtfully designed education and events, magic happens. We’re looking for a Senior Manager, Partner Education & Events to help us scale our partner education efforts, build engaging training experiences, and execute thoughtful, curated events that drive real impact with our community sponsors.

If you’ve run enablement programs or events before, you already know this isn’t just about booking venues and organizing logistics (though, yes, that’s part of it). It’s about understanding our audience, designing compelling learning and networking experiences, and ensuring every event ties directly to business outcomes. That said, we also know that event experience isn’t the only path to success in this role. We highly value backgrounds in Talent Acquisition, teaching, and experiential marketing, and if you bring a fresh perspective from one of those worlds and want to build a truly community oriented education and event program – this might be your dream role.

What this role looks like

Over the next 12 months, you’ll be responsible for:

1. Partner education & training

  • Developing a certification program and training for our Ashby Experts, including ongoing community management to ensure they are well-equipped to advocate for, and implement Ashby successfully.

  • Designing and running structured learning programs, including workshops and knowledge-sharing initiatives for our broader partner ecosystem.

  • Working with the community team to bring more of our digital experiences into the real world, ensuring that the events we create foster deeper relationships and create tangible moments for our audience to engage with Ashby.

2. Partnerships & Sponsored Events

  • Working with me, Willem, and Shannon (Community Leads) to evaluate sponsorship opportunities, decide where Ashby should show up, and ensure we get maximum value from our presence.

  • Building out playbooks that make it easier to execute high-impact sponsorship activations.

3. Community & Conference Events

  • Designing and executing monthly community events—breakfast workshops, dinners, cocktail events—that provide high-value networking and learning opportunities.

  • Owning our conference strategy—evaluating which industry events we should attend, sponsor, and how we should activate around them.

You will probably love this role if…

  • You’re ambitious and eager to level up your skills. You’ll be working with a small but highly competent team, where everyone is committed to being excellent at what they do. We have amazing experts internally, and if you’re hungry to grow within a world-class marketing team, this is a fantastic opportunity to stretch yourself.

  • You’ve tackled projects with a lot of ambiguity and know how to create structure and drive progress.

  • You seek leverage in your work—meaning you don’t just get things done, but also build repeatable processes, playbooks, and automation to make execution smoother over time.

  • You are deeply curious and good at thinking about problems from first principle. We do a lot of things differently at Ashby and having the flexibility and curiosity to understand why (and apply those principles is critical to being successful).

  • You’re business-minded and confident negotiating contracts. You’ll be responsible for evaluating conference sponsorships, managing budgets, and ensuring a positive return on investment.

This role is not a fit if…

  • You don’t want to travel. While we share travel responsibilities across the team, this role will require at least monthly travel—especially in the first few months.

  • You’re looking to only do the “fun” work. This role covers everything from event and content strategy to booking restaurants, managing vendors, building slides, and ensuring name badges are printed correctly.

  • You lack curiosity and want to revert to part playbooks vs. thinking from first principle and embracing the Marketing Teams strategy.

  • You aren’t comfortable in spreadsheets or working with lists. You will own a qualified demo and pipeline acceleration target, building and uploading your own lists, and tracking performance in Hubspot and Dreamdata. You’ll have support from Marketing Ops but will also own a lot of this yourself.

Interview Process

At Ashby, we design our interview process to help you show your best self. Here’s what to expect:

  1. 30-minute intro call – an introductory chat with Anna to learn more about the role and share a bit about your experience and how you’d want to approach this role.

  2. 45-minute interview with me (Kat, Hiring Manager) – We’ll dive into past projects and discuss your approach to events.

  3. Simulation Assignment – We will run a 30 minute live working session that will have a take-home component. The goal of this is both for you to get a sense of what it would be like working together and to get a sense of your work quality.

  4. Virtual Onsite (2 hours, 15 min) – You’ll meet with marketing, sales, and leadership team members to assess alignment and collaboration.

Benefits

  • Competitive salary and equity.

  • 10-year stock option exercise window. No pressure to buy your options until it financially makes sense for you.

  • Unlimited PTO with a strong culture of actually taking time off.

  • 12 weeks of fully paid family leave (US).

  • Generous budget for equipment, software, and office setup.

  • $100/month learning budget, with conferences covered with manager approval.

  • Top-tier health insurance for US employees (100% premium covered).Ashby’s success hinges on hiring great people and creating an environment where we can be happy, feel challenged, and do our best work. We’re being deliberate about building that environment from the ground up. I hope that excites you enough to apply.

Ashby provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.

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Average salary estimate

$105000 / YEARLY (est.)
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$90000K
$120000K

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What You Should Know About Sr. Manager - Partner Education and Events , Ashby

Hi there! I’m Kat, Ashby’s Head of Partnerships, and I’m thrilled to invite you to apply for our exciting role as Senior Manager - Partner Education and Events based in beautiful San Francisco. If you love creating amazing experiences that connect people in meaningful ways and you thrive in a dynamic, ownership-driven environment, then you just might be the perfect fit! At Ashby, we know that blending a fantastic product with thoughtful education and engaging events leads to something truly magical. In this role, you will help us expand our partner education efforts, design captivating training experiences, and execute curated events that genuinely resonate with our community. You’ve likely dabbled in enablement programs or organized events before, so you know it’s more than just booking venues. It's about understanding our audience, crafting enjoyable learning experiences, and aligning every event with our core business objectives. Your diverse background, whether in event planning, teaching, or marketing, will add a fresh perspective to our programs. As we look to the next year, your responsibilities will encompass developing certification programs, evaluating sponsorship opportunities, and delivering high-value community events. If you’re ambitious, curious, and eager to enhance your skills while making a profound impact, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Sr. Manager - Partner Education and Events Role at Ashby
What are the qualifications needed for the Sr. Manager - Partner Education and Events role at Ashby?

To excel as a Sr. Manager - Partner Education and Events at Ashby, candidates should possess a strong background in running enablement programs or events. Experience in Talent Acquisition, teaching, or experiential marketing is highly valued. Ideal applicants are those who have a keen ability to create structured processes amidst ambiguity and are skilled in managing budgets and contracts. Familiarity with tracking tools like Hubspot and Dreamdata will also be essential.

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What are the primary responsibilities of the Sr. Manager - Partner Education and Events at Ashby?

As the Senior Manager - Partner Education and Events at Ashby, you'll be responsible for developing certification programs, designing structured learning initiatives, and executing events that strengthen community ties. You'll work closely with community leads to evaluate sponsorship opportunities and create high-impact event strategies. Building playbooks for successful event execution will be central to your work, alongside managing monthly community events that foster networking and learning.

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What skills are essential for someone in the Sr. Manager - Partner Education and Events position at Ashby?

Essential skills for the Sr. Manager - Partner Education and Events at Ashby include strong organizational abilities, excellent project management skills, and the capacity to think critically and solve problems from first principles. Additionally, proficiency in negotiation and budget management is crucial, as is the ability to create impactful educational and networking programs that align with business goals.

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What type of travel is expected for the Sr. Manager - Partner Education and Events role at Ashby?

The Sr. Manager - Partner Education and Events role at Ashby will require at least monthly travel, especially during the initial months of your employment. This travel is vital for engaging with partners and ensuring successful event execution. If you enjoy integrating experiences and building relationships in person, this aspect of the role will be very rewarding.

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What makes the Sr. Manager - Partner Education and Events position at Ashby a unique opportunity?

The Sr. Manager - Partner Education and Events at Ashby presents a unique opportunity to shape and inspire a community-driven educational and events program in a cutting-edge environment. You'll be a vital part of a small yet highly competent team, driving significant growth while having access to a generous learning budget and exposure to high-level decision-making. If you’re looking to grow your career while making a tangible impact, this role is for you!

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Common Interview Questions for Sr. Manager - Partner Education and Events
Can you describe your experience with organizing educational events?

When answering this question, highlight specific events you've organized and discuss the planning process, key challenges, and how your efforts contributed to their success. Emphasize skills related to logistics, audience engagement, and how you measured the impact of those events.

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How do you evaluate the success of an educational training program?

Discuss the metrics and feedback mechanisms you use to assess success, such as participant engagement levels, feedback surveys, and post-training performance assessments. Make sure to mention how you adjust future programs based on this feedback to keep improving.

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What strategies do you use to engage a diverse audience during training sessions?

Share specific methods you’ve used to create inclusive environments, such as tailoring content to different learning styles, using varied formats (workshops, discussions, hands-on activities), and facilitating discussions where all voices are heard.

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Tell me about a time you faced ambiguity in a project. How did you handle it?

Describe a situation where you dealt with uncertainty effectively. Focus on how you applied critical thinking to develop structure and made decisions that drove progress. Highlight any tools or frameworks you used to navigate the ambiguity.

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What is your approach to managing a budget for events and training programs?

Explain your methodology for budgeting, including how you forecast expenses, track spending, and measure return on investment. Discuss any specific tools you’ve used for budget management and how your budgeting practices have led to successful events.

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How do you build relationships with partners and sponsors?

Discuss strategies such as regular communication, understanding their needs, and creating value-driven initiatives that align with their goals. Provide examples of how these relationships have enhanced your past projects and led to fruitful collaborations.

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What role does data play in your event planning process?

Highlight the importance of data in decision-making for event planning. Discuss how you use data analytics to evaluate past event performances, understand audience preferences, and make informed decisions on future events to ensure greater impact.

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Describe your experience with community management in an organizational setting.

Highlight the strategies you've used to engage the community, foster relationships, and ensure that community members feel valued. Discuss specific initiatives you've implemented to enhance community involvement and loyalty.

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What is your philosophy on creating engaging training materials?

Share your approach to developing training content with the focus on interactivity, clarity, and adaptability. Discuss methods you use to keep the materials relevant and engaging to ensure the audience retains information effectively.

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How do you stay organized while managing multiple projects simultaneously?

Explain your organizational methods, such as prioritization techniques, project management tools, and workflows. Emphasize how these practices help you maintain focus on key objectives and meet deadlines while ensuring high-quality outcomes.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
March 15, 2025

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