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Product Designer (4+ years)

About Baselane


Baselane is a rapidly growing banking and financial management platform for individual landlords and real estate investors. We are backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.


We are building the future of financial services for the 12+ million individual landlords and real estate investors who own over 25 million homes in the United States. Our mission is to empower landlords with financial services, automated tools, and actionable insights to help them save time, increase their returns, and grow their investment portfolios.


We are a seasoned team with deep experience in financial services and technology. We have previously worked at companies including The Boston Consulting Group, Morgan Stanley, Plaid, Harry’s, Better, WealthSimple, RBC Ventures, Affirm, NorthOne, Instawork, and more.


Learn more at baselane.com.


About the Role


We are seeking a Product Designer motivated by the opportunity to work at a design-driven company. You will tackle complex design challenges to deliver exceptional product experiences for our customers, with support and collaboration from all areas of the business. 


You will help execute our product design and take ownership of the end-to-end design process in close collaboration with our design leader, Product, and Engineering teams; you will help ship the simplest, most intuitive product solutions.  


In this role, you will work in a highly collaborative environment while getting autonomy, ownership, and the ability to impact the entire product. 


This role is based in Toronto; we expect you to come to the office (downtown Toronto) at least once or twice a week for meetings and working sessions, but you can work remotely on other days.


Responsibilities
  • Working with PMs to understand/define problem statements using user research, data insights and other tools
  • Thinking through the user journey/scenarios and identifying the best design solution while taking into account any business/tech factors
  • Validating designs with users, and getting alignment with internal stakeholders
  • Getting designs ready for dev, supporting the dev team through implementation, and ensuring accurate translation of the design to code
  • Collaborating with other designers to maintain and update the Design System as needed
  • Helping evolve the long-term vision for the product/design by collaborating with the rest of the team


Must Have
  • 4+ years of product design experience, of which at least 2+ years at a technology startup
  • Demonstrated experience with end-to-end product design, including user research, wireframing, prototyping, visual design, interaction design, and usability testing
  • Experience owning product design from start to finish, working with developers and PMs
  • Extraordinary visual design skills, and a solid understanding of UX/UI principles
  • Excellent communication and collaboration skills, able to persuade stakeholders
  • Mastery of Figma


What’s in it for you?
  • Be part of a dynamic, driven team with flat hierarchies and a get-it-done collaborative culture
  • Training and development budget to ensure professional growth
  • Regular team events, game nights, and other social activities


Practicals
  • Team: Product & Design
  • Location: Toronto-based only, 2-day a week in office. For this position, we will only look at applications from Toronto
  • Office: We have an office in downtown Toronto and expect you to be in the office at least once or twice a week 
  • Start date: As soon as possible


Benefits & Perks
  • Competitive compensation
  • Equity - Ownership in what we are building!
  • High-quality Medical, Vision, and Dental Insurance
  • Life Insurance and Disability Coverage
  • Generous time off
  • Flexible working hours and location


$100,000 - $130,000 a year
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Average salary estimate

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$100000K
$130000K

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What You Should Know About Product Designer (4+ years), Baselane

At Baselane, we're on a mission to revolutionize banking and financial management for individual landlords and real estate investors, and we're excited to welcome a Product Designer with at least 4 years of experience to join our dynamic team in Toronto. If you're passionate about creating exceptional user experiences and thrive in a collaborative environment, this is your chance to shine! As a Product Designer, you will engage deeply with project managers and other stakeholders to define problem statements that directly impact our users. Your creative flair and technical expertise will be essential as you work through user journeys, validate designs, and support the development team in ensuring your vision is brought to life. With a solid background in end-to-end product design, you'll have the autonomy to influence the entire design process as you contribute to the evolution of our products and user interfaces. You'll play a pivotal role in maintaining and updating our Design System, geared towards delivering simple, intuitive product solutions to over 12 million individual landlords across the US. With a supportive culture that prioritizes professional growth, regular team events, and a commitment to innovation, you'll find yourself in a stimulating and fulfilling work environment. If you're ready to bring your expertise to a company that values creativity and collaboration, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Product Designer (4+ years) Role at Baselane
What qualifications are needed for the Product Designer position at Baselane?

To be considered for the Product Designer position at Baselane, candidates should have at least 4 years of product design experience, including 2 years at a technology startup. A strong portfolio showcasing end-to-end product design, including user research, wireframing, prototyping, and visual design, is essential. Additionally, proficiency in Figma and excellent communication skills are crucial for collaboration with stakeholders.

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What are the main responsibilities of a Product Designer at Baselane?

As a Product Designer at Baselane, your responsibilities will include defining problem statements through user research, analyzing user journeys, and collaborating with PMs to identify the best design solutions. You'll validate your designs with users, support the development team during implementation, and maintain our Design System. An emphasis on delivering intuitive products that enhance the experience for landlords and real estate investors is central to this role.

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What is the work environment like for a Product Designer at Baselane?

The work environment for a Product Designer at Baselane is highly collaborative and supportive. You'll work closely with colleagues across Product, Design, and Engineering teams while enjoying some autonomy in your role. The culture encompasses a friendly atmosphere with flat hierarchies, encouraging creativity, innovation, and teamwork. Also, you can work remotely while being expected at the office for meetings a couple of times a week.

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How does Baselane support the professional growth of a Product Designer?

Baselane is dedicated to the professional growth of its employees, offering a training and development budget specifically for this purpose. This enables Product Designers to pursue learning opportunities, attend workshops, and enhance their skills. The collaborative culture also fosters personal development through frequent team interactions, feedback, and mentorship.

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What are the benefits offered to Product Designers at Baselane?

Product Designers at Baselane enjoy competitive compensation ranging from $100,000 to $130,000 annually, along with equity ownership in the company. Additional benefits include comprehensive medical, vision, and dental insurance, life insurance, generous paid time off, and flexible working hours and location to promote work-life balance.

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Common Interview Questions for Product Designer (4+ years)
Can you describe your design process as a Product Designer?

When asked about your design process, emphasize your systematic approach—from researching user needs and defining problem statements to brainstorming solutions and creating prototypes. Highlight how you collaborate with PMs and developers, and how you iterate based on user feedback to provide effective designs.

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How do you ensure that your designs align with user needs?

To align your designs with user needs, discuss your methods for conducting user research and usability testing. Describe how you gather feedback, validate your design decisions, and iterate based on insights revealed during the testing phase, ensuring a user-centered approach.

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What techniques do you use to communicate your design ideas to stakeholders?

Indicate that you utilize various techniques, such as mock-ups, wireframes, and interactive prototypes, along with visual storytelling. Stress the importance of clear and effective communication and your role in ensuring stakeholders understand the rationale behind your design choices.

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Can you provide an example of a design project you've led from concept to launch?

Prepare to describe a specific project where you took charge of the design process from initial concept through delivery. Focus on the challenges faced, your creative solutions, collaboration with team members, and the positive outcomes or metrics achieved post-launch.

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How do you stay current with industry trends and technologies?

Speak about your proactive approach to staying updated with design trends and technologies, such as attending workshops, following design blogs, and participating in webinars. Mention specific resources you find valuable and how you apply new insights to your work.

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What do you consider the most critical element of a great user experience?

Outline your perspective on essential elements of great user experiences, like simplicity, intuitiveness, and accessibility. Illustrate how you strive for a seamless experience in your designs, backed by user feedback and iterative testing.

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How do you handle feedback and criticism of your designs?

Demonstrate your openness to feedback by showcasing how you view it as a tool for improvement. Discuss your approach to receiving constructive criticism, how you evaluate it, and how you integrate valid suggestions into your design iterations.

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What do you know about Baselane and the role of a Product Designer here?

Prepare to talk about Baselane's mission, the services it provides to landlords, and its emphasis on user experience. Discuss how your skills not only align with the role but also can contribute to enhancing its customer-focused products.

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What tools do you use for your design work?

Mention tools you're proficient in, especially Figma, and discuss how you use other design software for prototyping, user testing, and collaboration. If you have experience with design systems, this is also a good chance to highlight it.

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Why are you interested in this Product Designer position at Baselane?

Articulate your genuine interest in Baselane's mission to empower landlords and investors, and how you resonate with the company’s vision. Explain your excitement for the opportunity to innovate and create impactful design solutions within this rapidly growing sector.

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DATE POSTED
April 17, 2025

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