Senior Copywriter

The Senior Copywriter at Brado is responsible for overseeing and participating in all copy efforts, contributing to marketing campaigns, product messaging, and rapid-response creative initiatives. They develop messaging strategies that elevate the brand and engage audiences, while ensuring that all copy aligns seamlessly with design. This role also involves crafting impactful copy across various mediums, from social ads to internal communication materials.

To be considered for the Senior Copywriter position at Brado, candidates should have 5 to 6 years of copywriting experience, preferably within the digital space. A strong portfolio showcasing impactful work, particularly in the Health and Life Science category, is essential. Additionally, experience in collaborating with multidisciplinary creative teams is preferred.

The Senior Copywriter plays a key role in Brado's Studio Team by leading the conceptual thinking for a range of creative projects and ensuring that the voice of both clients and internal efforts remains consistent and compelling. They work collaboratively to produce high-quality content and contribute innovative ideas that align with the brand's objectives.

At Brado, the Senior Copywriter will create various types of copy, including strategic long-form content for healthcare executives, catchy social media ads, email campaigns, landing pages, and internal materials like case studies and thought leadership pieces. The focus is on crafting clear and engaging narratives that resonate with target audiences.

Brado offers a comprehensive benefits package that includes health care plans (medical, dental, and vision), a retirement plan (401k), life insurance, unlimited paid time off, family leave options, and both short-term and long-term disability. Employees also enjoy the flexibility of a remote work environment, promoting a healthy work-life balance.

When writing for different audiences, I prioritize understanding their unique needs and perspectives. I adapt my tone, style, and content complexity to resonate with the intended audience. For example, when writing for healthcare executives, I focus on clarity and strategic insights, while for general consumers, I keep the language accessible and engaging.

One of my most successful campaigns involved developing a comprehensive messaging strategy for a healthcare product launch. I crafted a series of engaging social media ads, email campaigns, and web content that not only elevated the brand but also drove significant engagement and conversion rates. The campaign exceeded initial KPIs and received positive feedback from both the client and our target audience.

To ensure consistency in branding, I create and adhere to detailed brand guidelines that outline voice, tone, and style. I regularly collaborate with design and marketing teams to align all materials, ensuring every piece reflects the brand's identity. Revisiting these guidelines throughout the creative process helps maintain a unified message.

In my experience, writing compelling copy for healthcare and educational content involves distilling complex concepts into relatable, easy-to-understand ideas. I use storytelling techniques to engage the audience, emphasizing personal stories and real-world impacts to bring abstract concepts to life.

I view constructive criticism as an opportunity for growth. I listen carefully to feedback, analyze it thoughtfully, and apply insights to improve my writing. This collaborative approach not only enhances my skills but also strengthens my contributions to the team.

Collaboration is essential in my role as a Senior Copywriter. I work closely with designers, UX specialists, and account managers to ensure our messaging aligns with creative concepts and business objectives. This teamwork fosters a holistic approach to projects, resulting in engaging, high-quality content.

My process for developing a messaging strategy begins with extensive research into the target audience and their pain points. I then work to draft key messaging that speaks directly to their needs, incorporating input from stakeholders. By testing and iterating on the messaging, I ensure clarity and impact before finalizing the strategy.

I stay updated on industry trends by following relevant publications, attending webinars, and participating in networking groups. By engaging with the community and continuously learning, I bring fresh ideas to my writing, which helps differentiate our content in a competitive landscape.

One of the main challenges in writing for a healthcare audience is balancing technical accuracy with relatability. My approach is to conduct thorough research to understand the material deeply, enabling me to simplify and communicate complex information without compromising its integrity.

I measure the success of my copywriting using metrics such as engagement rates, conversion rates, and audience feedback. Analyzing these data points allows me to understand the effectiveness of my writing and make informed adjustments for future projects.