Reseller Sales Manager

The Reseller Sales Manager at Braze is responsible for collaborating with reseller partners in Central Eastern Europe, developing comprehensive go-to-market plans, supporting the sales cycle, and enhancing partner engagement. You'll focus on onboarding new resellers, managing revenue forecasts, and ensuring effective sales metrics, all aimed at boosting Braze's overall revenue.

To qualify for the Reseller Sales Manager position at Braze, candidates should have over 5 years of experience in channel partnerships within the SaaS and MarTech sectors. Demonstrated success in generating annual contract value from resellers and a deep understanding of agency dynamics are crucial. Strong sales management and relationship-building skills are essential for success in this role.

The Reseller Sales Manager works closely with cross-functional teams at Braze, such as Partner Marketing and Partner Education, to align sales objectives and enhance partner support. This collaboration ensures that sales strategies are effectively communicated and that all departments work together toward shared goals.

At Braze, there is significant room for growth within the Reseller Sales Manager role. By building a robust partner network and driving successful sales initiatives, you will have the opportunity to advance your career while contributing to the company's expanding presence in the market. Professional development support is also available to help you thrive.

A typical day for a Reseller Sales Manager at Braze involves engaging with resellers to understand and accelerate sales opportunities, conducting regular sales meetings, reviewing pipeline metrics, and collaborating with internal teams on new business initiatives. This role is dynamic, requiring a blend of strategic planning and hands-on execution.

When interviewing for the Reseller Sales Manager role at Braze, emphasize your proactive approach to relationship-building. Discuss strategies you've employed in the past that include regular communication, understanding partner needs, and aligning goals. Show your awareness of the unique dynamics within the agency and marketing services ecosystem.

Prepare to talk about a specific go-to-market strategy you've created for a previous employer. Focus on the research you conducted, the collaboration with teams involved, the implementation process, and the results generated. Highlight how this experience relates to the benchmarks and goals at Braze.

Discuss your conflict resolution skills and strategies that involve clear communication and fair practices. Focus on how you foster transparency and collaboration among competing resellers to ensure everyone understands their unique value propositions while working towards mutual goals.

When answering this question, showcase your analytical skills. Talk about specific key performance indicators (KPIs) you've tracked, tools you utilized for data analysis, and how you adjusted strategies based on the data. Mention how measurement and feedback play a crucial role in enhancing program effectiveness.

Explain your leadership philosophy, emphasizing how you empower your team, set clear objectives, and foster a supportive environment. Provide examples of how you’ve motivated a team during challenging periods and cultivated a culture focused on achieving targets.

Demonstrate your dedication to ongoing learning by mentioning specific sources you follow, such as industry reports, webinars, or networking events. Highlight how you apply this knowledge to your work and make informed decisions that align with market dynamics.

Prepare to give examples of your involvement in recruiting reseller partners and the strategies you used to nurture these relationships post-recruitment. Focus on your approach to onboarding, training, and ongoing support to ensure their success within the program.

Discuss your openness to feedback and your proactive approach to making improvements based on it. Share a specific example of how you’ve successfully responded to feedback in the past, leading to a positive outcome for your team or the partner program.

In your answer, outline crucial success factors such as mutual trust, well-defined objectives, active communication, and alignment of strategies. Use examples to illustrate how these factors contributed to successful partnerships you've managed.

Prepare a strategic outline of how you would communicate Braze's value proposition, focusing on its unique features and benefits. Include techniques for tailoring the message to resonate with potential partners and how to effectively evangelize this proposition in the market.