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Manager Marketing

As the Regional Marketing Manager – South Africa, your main focus will be on driving lead generation and brand awareness within the market. To do this, you will produce marketing initiatives that are tailored to the local market trends and regulations. Your goal will be to reach specific targets for lead generation, lead nurturing, opportunities generation, sold units, awareness, and PR.

Here's a little taste of your challenge: 

  • Generate leads and opportunities for Sales from different sources (digital marketing, events, regional activities, partners, referrals, etc.); 

  • Responsibility for a strong contribution of leads and opportunities comes from marketing activities in final Sales results; 

  • Take care of win rate from lead /opportunities status into the signed contract by the Sales department; 

  • Collaborate with various internal stakeholders; 

  • Building strong relationships with partners, including Bridgestone marketing and other types of partners, such as resellers, integration partners, and business partners; 

  • Develop and implement a comprehensive marketing plan and strategy. 

  • Responsible for the marketing budget (building and performance). 

What do we expect from you?

There is no set route to becoming a Marketing Manager, but to be successful in this role, this is the kind of profile we have in mind:

  • 5+ years’ experience in B2B marketing (must have) and experience in (Telematics/SAAS/Automotive/EV/IT/Technology) Industry is an advantage. 

  • You have a good overview of the marketing activities (lead generation, inbound, outbound, advertising, brand awareness, digital....) and a good knowledge of sales processes and life cycles. 

  • Experience in cooperation with external agencies (PR, media, events) and coordination of complex projects involving different stakeholders  

  • Autonomy, self-discipline, multitasking, and ability to prioritize activities based on strategic goals 

  • You are result-oriented and driven by KPIs and efficiency. 

  • You are Fluent in English.

What can you expect from us?

  • The chance to work in a fast-moving, innovative, and international team, dealing with different countries and cultures;

  • A company culture that likes to work hard and play hard. We like to have fun. There is no sense coming to a job every day if you don’t like the people, you work with;

  • Decisive actions. We don’t like to wait. It’s in our DNA to move forward. So, it only makes sense that we don’t jam the company with lots of layers. We make things happen. Quickly.

Let's not forget the good stuff!

• 25 annual leave days

• Working from home up to 2 days a week.

• One-time payment to set up your home office;

• Chance to work abroad for 40 working days per year.

• Birthday off and volunteering time off.

• Additional time off: moving and wedding day.

• Unlimited Access to LinkedIn Learning.

• Employee Assistance Program.

• Contributory health insurance and pension.

• Access to Gofluent platform to learn new languages.

• Free access to CALM (top mental health app).

• Discount on Bridgestone tyres.

Who are we?

We are Bridgestone Mobility Solutions, and we are on a mission to move the world towards a sustainable future using data-driven mobility.

The high-value products and services we develop for fleets, original equipment manufacturers and governments make travel smoother, reduce congestion, increase accessibility, improve vehicle and road safety and cut carbon emissions.

Bridgestone Mobility Solutions is a Business Unit of the Bridgestone Corporation, a global leader in tyres and rubber, present in Europe, the Americas, Australia and Africa. ​

Webfleet is one of our lines of business within Bridgestone Mobility Solutions. A globally trusted fleet management solution, Webfleet analyses live data from hundreds of thousands of vehicles to help businesses boost fleet productivity, cut costs and increase safety. ​

Webfleet is used by more than 50,000 customers worldwide, providing them with the industry’s largest support network and the widest range of dedicated applications and integration tools.

For further information, please visit www.webfleet.com

Want to join us?

If that’s a yes, then please apply to say hi. Complete the online form and attachments in English!
Do note that online technical evaluation and pre-employment screening are part of the selection process.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Manager Marketing, Bridgestone

Join Bridgestone Mobility Solutions as the Regional Marketing Manager – South Africa, where you’ll be at the intersection of innovation and strategy! Your primary focus will be on driving lead generation and boosting brand awareness in our dynamic local market. You will harness your creativity to produce marketing initiatives that resonate with audience trends and regulatory environments. Picture yourself generating leads from a variety of sources like digital marketing, events, and partnerships, while ensuring that these efforts translate into real sales impact. Collaboration is key in this role; you will work alongside a diverse team, developing strong relationships with partners, and driving a comprehensive marketing strategy that sets us apart in the industry. With your 5+ years of B2B marketing experience, particularly in the sectors of Telematics, IT, or Automotive, you'll bring a valuable perspective on how to navigate the marketing landscape effectively. If you thrive in fast-paced environments that value decisiveness and fun, while being motivated by results, then this is your chance to make a significant impact. Ready to join a team where every day is filled with learning opportunities and room for growth? We can’t wait to hear from you!

Frequently Asked Questions (FAQs) for Manager Marketing Role at Bridgestone
What are the responsibilities of a Regional Marketing Manager at Bridgestone Mobility Solutions?

As a Regional Marketing Manager at Bridgestone Mobility Solutions, your responsibilities include developing tailored marketing initiatives focused on lead generation and brand awareness. This involves driving leads from various sources, managing the marketing budget, and collaborating with both internal stakeholders and external partners. You’ll also ensure that your marketing efforts contribute to measurable sales results, fostering relationships within the industry.

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What qualifications are needed for the Regional Marketing Manager position at Bridgestone Mobility Solutions?

To qualify for the Regional Marketing Manager role at Bridgestone Mobility Solutions, you’ll need at least 5 years of experience in B2B marketing. A background in fields such as Telematics, Automotive, or IT is beneficial. Additionally, strong knowledge of sales processes, project coordination with various stakeholders, and fluency in English are crucial for success in this role.

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What skills are essential for success as a Regional Marketing Manager at Bridgestone Mobility Solutions?

Successful candidates for the Regional Marketing Manager position at Bridgestone Mobility Solutions will demonstrate skills in strategic thinking, autonomy, multitasking, and prioritization. A strong understanding of marketing activities including lead generation, inbound, and brand awareness strategies is essential, along with a results-driven mindset focused on KPIs.

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What can I expect in terms of company culture at Bridgestone Mobility Solutions?

Bridgestone Mobility Solutions fosters a dynamic company culture that encourages hard work while also making room for fun! You will be part of an innovative, international team that values decisive action and collaboration, allowing employees to thrive in their roles. Expect a supportive environment where diversity and inclusion are prioritized.

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What benefits does Bridgestone Mobility Solutions offer to Regional Marketing Managers?

As a Regional Marketing Manager at Bridgestone Mobility Solutions, you’ll enjoy a range of benefits including 25 annual leave days, flexible working conditions, a one-time home office setup payment, and opportunities for international work. Additional perks such as mental health support, language learning resources, and discounts on products further enhance the employment package.

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Common Interview Questions for Manager Marketing
Can you describe your experience in B2B marketing?

Be prepared to detail your previous roles in B2B marketing, emphasizing specific projects where you successfully increased lead generation or brand awareness. Discuss how your strategies align with the goals of Bridgestone Mobility Solutions, showcasing your ability to work with diverse teams.

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How do you approach developing a marketing strategy?

Talk about your research methods, how you identify market trends, and how you incorporate data into decision-making. Highlight your experience creating comprehensive marketing plans that cater to specific target audiences to illustrate your strategic thought process.

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What marketing channels do you find most effective for lead generation?

List a few channels you’ve successfully leveraged in the past, such as digital marketing, social media, or events. Discuss how you measure the success of each channel and adjust strategies based on performance metrics.

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How do you prioritize multiple marketing initiatives?

Explain your method for evaluating initiatives based on their alignment with company goals and potential ROI. Discuss tools or frameworks you use to keep track of projects and resource allocation.

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Describe a time when you collaborated with a sales team on a project.

Provide an example that highlights your ability to work cross-functionally. Share details about the project, your role in the collaboration, and the outcomes that improved sales results.

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How do you measure the effectiveness of a marketing campaign?

Discuss the importance of KPIs and metrics in assessing campaign success. Highlight tools and analytics platforms you’ve used to gather data and make informed decisions for future campaigns.

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What experience do you have with budgeting for marketing initiatives?

Discuss your past experience managing marketing budgets, including how you allocate resources for various initiatives and evaluate their effectiveness. Be ready to share examples of how you’ve successfully exceeded budget expectations on marketing projects.

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How do you stay updated on industry trends and changes?

Talk about your commitment to professional development by attending industry conferences, following relevant publications, or participating in online courses. Highlight specific sources that keep you informed about trends that directly affect Bridgestone Mobility Solutions.

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What strategies do you use to enhance brand awareness?

Share tangible examples of strategies you've executed, such as influencer partnerships, content marketing, or media engagement. Discuss how these efforts have effectively raised brand visibility.

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How would you handle a marketing failure?

Discuss the importance of taking a learning approach. Explain how you would analyze outcomes, collect feedback, and implement changes to future strategies to avoid similar outcomes, ensuring you emphasize resilience and growth.

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Full-time, hybrid
DATE POSTED
April 5, 2025

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