As the Regional Marketing Manager – South Africa, your main focus will be on driving lead generation and brand awareness within the market. To do this, you will produce marketing initiatives that are tailored to the local market trends and regulations. Your goal will be to reach specific targets for lead generation, lead nurturing, opportunities generation, sold units, awareness, and PR.
Here's a little taste of your challenge:
Generate leads and opportunities for Sales from different sources (digital marketing, events, regional activities, partners, referrals, etc.);
Responsibility for a strong contribution of leads and opportunities comes from marketing activities in final Sales results;
Take care of win rate from lead /opportunities status into the signed contract by the Sales department;
Collaborate with various internal stakeholders;
Building strong relationships with partners, including Bridgestone marketing and other types of partners, such as resellers, integration partners, and business partners;
Develop and implement a comprehensive marketing plan and strategy.
Responsible for the marketing budget (building and performance).
What do we expect from you?
There is no set route to becoming a Marketing Manager, but to be successful in this role, this is the kind of profile we have in mind:
5+ years’ experience in B2B marketing (must have) and experience in (Telematics/SAAS/Automotive/EV/IT/Technology) Industry is an advantage.
You have a good overview of the marketing activities (lead generation, inbound, outbound, advertising, brand awareness, digital....) and a good knowledge of sales processes and life cycles.
Experience in cooperation with external agencies (PR, media, events) and coordination of complex projects involving different stakeholders
Autonomy, self-discipline, multitasking, and ability to prioritize activities based on strategic goals
You are result-oriented and driven by KPIs and efficiency.
You are Fluent in English.
What can you expect from us?
The chance to work in a fast-moving, innovative, and international team, dealing with different countries and cultures;
A company culture that likes to work hard and play hard. We like to have fun. There is no sense coming to a job every day if you don’t like the people, you work with;
Decisive actions. We don’t like to wait. It’s in our DNA to move forward. So, it only makes sense that we don’t jam the company with lots of layers. We make things happen. Quickly.
Let's not forget the good stuff!
• 25 annual leave days
• Working from home up to 2 days a week.
• One-time payment to set up your home office;
• Chance to work abroad for 40 working days per year.
• Birthday off and volunteering time off.
• Additional time off: moving and wedding day.
• Unlimited Access to LinkedIn Learning.
• Employee Assistance Program.
• Contributory health insurance and pension.
• Access to Gofluent platform to learn new languages.
• Free access to CALM (top mental health app).
• Discount on Bridgestone tyres.
Who are we?
We are Bridgestone Mobility Solutions, and we are on a mission to move the world towards a sustainable future using data-driven mobility.
The high-value products and services we develop for fleets, original equipment manufacturers and governments make travel smoother, reduce congestion, increase accessibility, improve vehicle and road safety and cut carbon emissions.
Bridgestone Mobility Solutions is a Business Unit of the Bridgestone Corporation, a global leader in tyres and rubber, present in Europe, the Americas, Australia and Africa.
Webfleet is one of our lines of business within Bridgestone Mobility Solutions. A globally trusted fleet management solution, Webfleet analyses live data from hundreds of thousands of vehicles to help businesses boost fleet productivity, cut costs and increase safety.
Webfleet is used by more than 50,000 customers worldwide, providing them with the industry’s largest support network and the widest range of dedicated applications and integration tools.
For further information, please visit www.webfleet.com
Want to join us?
If that’s a yes, then please apply to say hi. Complete the online form and attachments in English!
Do note that online technical evaluation and pre-employment screening are part of the selection process.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.
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Join Bridgestone Mobility Solutions as the Regional Marketing Manager – South Africa, where you’ll be at the intersection of innovation and strategy! Your primary focus will be on driving lead generation and boosting brand awareness in our dynamic local market. You will harness your creativity to produce marketing initiatives that resonate with audience trends and regulatory environments. Picture yourself generating leads from a variety of sources like digital marketing, events, and partnerships, while ensuring that these efforts translate into real sales impact. Collaboration is key in this role; you will work alongside a diverse team, developing strong relationships with partners, and driving a comprehensive marketing strategy that sets us apart in the industry. With your 5+ years of B2B marketing experience, particularly in the sectors of Telematics, IT, or Automotive, you'll bring a valuable perspective on how to navigate the marketing landscape effectively. If you thrive in fast-paced environments that value decisiveness and fun, while being motivated by results, then this is your chance to make a significant impact. Ready to join a team where every day is filled with learning opportunities and room for growth? We can’t wait to hear from you!
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