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Social Media & Community Manager

BuildOps is the leading all-in-one business platform built exclusively for modern commercial contractors. We're revolutionizing the way the trades operate by providing powerful, intuitive software that streamlines workflows, drives efficiency, and fuels growth. We're passionate about empowering the hard-working men and women who keep our world running. We love driven, self-motivated folks experienced in tech start-ups and thrive in fast-paced environments. Could you be our next hire?

We’re seeking a dynamic and results-oriented Social Media and Community Manager to own and elevate our presence across all social media channels and cultivate thriving external communities. This role is critical in building brand awareness, enhancing our reputation, and fostering meaningful connections within the commercial contractor ecosystem. You will be responsible for developing and executing engaging social media strategies, crafting unique channel voices, collaborating with cross-functional teams, and amplifying the voices of our executives.

What You'll Do:

  • Social Media Strategy & Execution: Develop, implement, and manage BuildOps' comprehensive social media strategy across all relevant platforms (e.g., LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok, industry-specific forums).
  • Channel Ownership: Take full ownership of all BuildOps social media channels, ensuring consistent branding, messaging, and engagement.
  • Content Calendar & Publishing: Collaborate closely with the content and creative teams to develop and curate engaging, informative, and visually appealing social media content (text, images, videos, stories, live sessions). Create and manage a content calendar, ensuring timely and consistent posting across all channels.
  • Unique Channel Voice Development: Define and cultivate a distinct voice and tone for each social media platform that aligns with the BuildOps brand while resonating with the specific audience on that channel.
  • Executive Social Media Support: Collaborate with BuildOps executives to develop and execute their individual social media strategies, ghostwriting posts, and amplifying their thought leadership within the industry.
  • Community Development: Identify, develop, and nurture external online communities adjacent to commercial contractors (e.g., industry groups, forums, online discussions). Develop strategies to engage with these communities authentically, fostering brand advocacy and building relationships.
  • Engagement & Interaction: Actively monitor social media channels and external communities for mentions, conversations, and trends related to BuildOps, the commercial contracting industry, and competitors. Engage with followers, respond to inquiries, and foster positive interactions.
  • Performance Monitoring & Reporting: Track, analyze, and report on key social media metrics (reach, engagement, website traffic, lead generation, sentiment) and community growth. Provide insights and recommendations for optimizing strategies and improving performance.
  • Staying Current: Stay up-to-date with the latest social media trends, platform updates, best practices, and emerging technologies. Identify opportunities to leverage new tools and tactics to enhance BuildOps' social media presence.
  • Collaboration: Work closely with marketing, sales, product, and customer success teams to ensure social media and community efforts align with overall business objectives and marketing campaigns.
  • Crisis Management: Develop and implement social media crisis communication plans as needed.
  • Budget Management: Manage the social media budget effectively.

What We Look For:

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • 5+ years of proven experience in social media management and community building, preferably within a B2B technology or industrial sector. Experience within the construction or trades industry is a significant plus.
  • Deep understanding of various social media platforms, their algorithms, best practices, and emerging trends.
  • Excellent written and verbal communication skills, with the ability to craft engaging and platform-appropriate content.
  • Experience developing and implementing successful social media strategies that drive brand awareness, engagement, and lead generation.
  • Proven ability to develop and cultivate thriving online communities.
  • Experience managing social media for executive leadership.
  • Strong analytical skills with the ability to track, measure, and report on social media performance.
  • Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and social listening tools.
  • Creative thinker with a strong understanding of visual storytelling.
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
  • Strong collaboration and interpersonal skills.  
  • Passion for the commercial contracting industry and a genuine interest in connecting with its professionals.
  • Must be able to work in office three days a week on a hybrid schedule in Los Angeles, Toronto, or Raleigh.

What We Offer:

  • $115,000 to $125,000 salary + bonus. 
  • Generous equity grant, become an owner in our company!
  • A comprehensive benefits package.
  • Flexible paid time off.
  • Work from Home Stipend.
  • Hubs in Los Angeles, Toronto, and Raleigh with hybrid work schedules with lunch provided for in-office days.
  • Company events like BBQs and team-building activities, both in-person and virtual.
  • Talented and motivated team members who care deeply about one another (seriously, everyone is rooting for your success!).
  • The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers.

Who We Are

BuildOps is a fast-paced, high-growth start-up, committed to transforming a $30-billion industry through our all-in-one platform. Leveraging the latest technology, we’re taking commercial contractors from the world of pen and paper operations to digitized, efficient, data-driven business.

Our co-founders have over a decade of experience in both construction and SaaS technology, as well as a resume that includes Stanford, Harvard, Wharton, Cornell, Microsoft, and multiple successful startup exits, including a $1.2 billion acquisition.

BuildOps has raised multiple rounds of funding from some of the largest and most reputable Venture Capital firms, including Founders Fund, Fika Ventures, Siemens Next47, and Greenspring Associates.

Forbes Magazine

“BuildOps is unique because it addresses the problem of efficiency in construction for an often-overlooked audience. Rather than focusing on large projects, or catering to owners, they look to the needs of technician-heavy subcontracting firms working in the commercial space.”

TechCrunch

“The new financing will be used to support the company’s continued growth. BuildOps sells software that integrates scheduling, dispatching, inventory management, contracts, workflow and accounting into a single software package for commercial real estate contractors with staff ranging from a few dozen to several hundred employees.”

Crunchbase

In a statement, [former NFL superstar] Joe Montana noted that his firm (Liquid 2 Ventures) has an investment thesis in supporting America’s working class… “I just love the idea of making their lives far easier and better,” he said. With BuildOps, “you have one solution that does it all and talks seamlessly to every single part of their business from parts to ordering to inventory and more.”

Wall Street Journal [Paywall]

BuildOps, the Santa Monica, California, startup that provides software for real estate subcontractors was seeded with $5.8 million in funding from investors including Fika Ventures, MetaProp VC, Global Founders Capital, CrossCut Ventures, TenOneTen, IGSB, 1984 Ventures, Liquid 2 Ventures and Ground Up Ventures.

Average salary estimate

$120000 / YEARLY (est.)
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$115000K
$125000K

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What You Should Know About Social Media & Community Manager, BuildOps

If you’re ready to make waves in the world of social media, BuildOps has the perfect opportunity for you! As a Social Media & Community Manager in our Raleigh office, you'll help to redefine how commercial contractors connect and engage online. At BuildOps, we’re passionate about our all-in-one business platform designed exclusively for modern commercial contractors, and we’re looking for someone who shares that enthusiasm. In this role, you will own our social media channels, creating vibrant and engaging content that resonates with our audience across platforms like LinkedIn, Twitter, Instagram, and more. Your creativity will shine as you develop tailored strategies to boost brand awareness and foster meaningful community connections. You’ll work cross-functionally, collaborating with our talented marketing and product teams to ensure that our messaging is consistent and impactful. From crafting distinct voices for each channel to managing a content calendar, you’ll be the driving force behind our online presence. Plus, you’ll have the chance to support our executives in showcasing their expertise and insights! With your passion for the commercial contracting industry and a knack for community-building, you will play a key role in our mission to empower the trades. Join us in transforming how contractors do business, and help us make our mark in this exciting, fast-paced environment. If you’re a self-motivated, driven individual ready to elevate BuildOps' online presence, we can't wait to hear from you!

Frequently Asked Questions (FAQs) for Social Media & Community Manager Role at BuildOps
What are the main responsibilities of the Social Media & Community Manager at BuildOps?

The Social Media & Community Manager at BuildOps is responsible for developing and executing comprehensive social media strategies, managing all social media channels, and creating engaging content tailored for each platform. Additionally, this role includes community development, tracking performance metrics, and collaborating with cross-functional teams to align social media efforts with overall business objectives.

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What qualifications are needed for the Social Media & Community Manager position at BuildOps?

Candidates for the Social Media & Community Manager role at BuildOps should hold a Bachelor's degree in marketing, communications, or a related field. They should also have at least 5 years of proven experience in social media management and community building, particularly in a B2B technology or industrial setting. Strong communication skills, analytical abilities, and proficiency in social media management tools are essential.

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How does BuildOps support the professional growth of its Social Media & Community Manager?

BuildOps emphasizes professional development for its Social Media & Community Manager by fostering a collaborative environment where creativity thrives. The role offers opportunities to lead engaging campaigns, utilize the latest technologies, and stay updated on social media trends, alongside access to mentorship from seasoned professionals within the industry.

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What is the work culture like for the Social Media & Community Manager at BuildOps?

The work culture for the Social Media & Community Manager at BuildOps is dynamic, supportive, and fast-paced. Team members support each other, with a genuine focus on professional success and teamwork. The company also hosts various team-building activities and encourages work-life balance through flexible schedules and generous paid time off.

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What kind of communities will the Social Media & Community Manager engage with at BuildOps?

The Social Media & Community Manager at BuildOps will engage with various online communities relevant to commercial contractors, including industry forums and groups. The role involves identifying and nurturing these communities to foster brand advocacy and promote meaningful engagement with contractors and industry professionals.

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Common Interview Questions for Social Media & Community Manager
Can you describe your approach to developing a social media strategy?

When developing a social media strategy, I first conduct comprehensive research on the target audience and competitors. Then, I define clear objectives, such as increasing brand awareness or engagement. I create content tailored for each platform, ensuring it aligns with our branding and resonates with our audience before establishing a content calendar for consistent posting.

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What tools do you use to manage social media and analyze performance?

I utilize various tools like Hootsuite or Sprout Social for social media management, allowing me to schedule posts and engage with the community effectively. For performance analysis, I rely on built-in analytics from each platform and third-party tools to measure engagement metrics, reach, and audience growth, which help optimize strategy over time.

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How do you handle negative comments or a social media crisis?

For negative comments or a social media crisis, I prioritize transparency and prompt communication. I quickly assess the situation and respond with empathy, addressing concerns directly while moving the conversation to a private channel if necessary. Preparation is key, so I also maintain a crisis communication plan to manage potential issues proactively.

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What experience do you have with community building in a digital space?

I have led initiatives to create and nurture online communities by actively engaging with members, encouraging discussions, and providing valuable content. Building relationships is essential, so I focus on authenticity and personalized interactions, which in turn boosts community loyalty and brand advocacy over time.

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Can you give an example of a successful social media campaign you've managed?

One successful campaign I managed involved a virtual event for our product launch. We developed a cohesive strategy that included teaser posts, countdowns, and interactive Q&A sessions. The campaign gained significant traction, resulting in increased website traffic, engagement, and ultimately, leads, exceeding our initial targets by 30%.

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How do you stay updated on the latest social media trends and best practices?

I regularly follow industry leaders on platforms like LinkedIn and Twitter and subscribe to relevant newsletters and podcasts. Attending webinars and conferences also allows me to network with fellow professionals and gain insights into emerging trends that can be beneficial for our social media strategies.

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What strategies do you use to engage followers on social media?

To engage followers, I employ strategies like interactive content, polls, and live Q&A sessions to foster a two-way conversation. I also create visually appealing content that resonates with our audience and reflects their interests, ensuring I respond to comments and messages promptly to nurture relationships.

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How would you handle the unique challenges of social media in the commercial contracting industry?

Understanding the target audience's needs and pain points is fundamental. I would craft content that speaks directly to their challenges while showcasing how BuildOps' solutions address these issues. Additionally, I aim to establish BuildOps as a thought leader in the industry, fostering trust and engaging contractors on topics that matter to them.

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How do you measure success in your role as a Social Media & Community Manager?

Success is measured through various metrics, including engagement rates, follower growth, website traffic, and lead generation from social media efforts. Additionally, I track sentiment analysis to gauge how our audience perceives our brand, allowing us to adjust strategies proactively for continued improvement.

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What do you think is the most important skill for a Social Media & Community Manager?

I believe that strong communication skills are pivotal for a Social Media & Community Manager. The ability to craft compelling narratives, engage with the audience authentically, and collaborate effectively across teams is essential for building a powerful brand presence and fostering a thriving community.

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BuildOps is the only all-in-one management software built specifically for the modern commercial specialty contractor. Focusing on trade contractors, BuildOps combines service, project management, and more into a single SaaS platform. Founded in 2...

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Full-time, hybrid
DATE POSTED
April 10, 2025

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