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Regional Sales Manager - Southern California

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We’re a celebrity-founded beverage brand backed by Vanessa Hudgens, Oliver Trevena, and now Demi Lovato, who recently joined as an investor and brand ambassador. Our signature product, made from prickly pear cactus, delivers functional benefits like rapid hydration, antioxidants, and low sugar—all while being sustainably sourced.

We’re a small but mighty team on a mission to redefine how people hydrate, and we’re growing fast. With expanding distribution across major retailers and increasing on-premise demand, we’re building a brand that’s as refreshing in ethos as it is in taste. As an early team member, you’ll have direct access to our founders, real influence on our growth, and the opportunity to develop your career alongside the brand.

About the Role:

We’re hiring a Regional Sales Manager to take ownership of our Southern California territory and help us scale across all channels (Retail, Club, Natural, Conventional, and On-Premise) in SoCal. This role is perfect for a self-starter who thrives in a fast-paced, entrepreneurial environment and wants to be on the front lines of a high-growth, better-for-you beverage brand.

Reporting to our Sales Director, you’ll be the face of Caliwater in the field—managing relationships, executing promotions, and unlocking new doors across the region. This is a high-impact role with lots of room to grow as we expand. This role must be located in Los Angeles or Orange County.

What You’ll Do

Own the SoCal market and hit monthly revenue, volume, and velocity targets
Build strong partnerships with buyers, store teams, brokers, and distributor reps
Gain new distribution and grow velocity across retail and on-premise accounts
Plan and execute promotions, new item launches, and secondary placements
Maintain an organized and proactive field schedule to maximize coverage
Use sales data and market insights to drive growth and identify opportunities
Ensure flawless execution of brand standards at retail and events
Represent Caliwater at tastings, demos, trade shows, and industry events
Collaborate with internal teams to share field insights and market feedback
Track KPIs and provide monthly reports and field recaps

3+ years of experience in CPG sales, preferably in beverages or natural food & beverage
Proven track record selling into Retail, Food Service, and On-Premise channels
Strong relationships with SoCal distributors and key retail partners a big plus
Data-driven and goal-oriented—you love hitting targets and crushing your KPIs
Excellent communicator, collaborator, and relationship builder
Comfortable working independently in the field with limited direction
Creative, scrappy, and passionate about wellness and innovation
Must live in Southern California (ideally LA) with a clean driver’s license and reliable transportation
Able to lift 20 lbs and be on your feet for events and store visits

Paid Time Off (Vacation, Sick & Public Holidays)
Work From Home
Healthcare Reimbursement

Average salary estimate

$70000 / YEARLY (est.)

min

max

$60000K

$80000K

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What You Should Know About Regional Sales Manager - Southern California, Caliwater

Join our dynamic team at Caliwater as a Regional Sales Manager for Southern California! As a celebrity-founded beverage brand, we’re backed by the likes of Vanessa Hudgens and Demi Lovato, making our mission all the more exciting. We specialize in a cactus-based drink that not only hydrates but is also packed with antioxidants and low in sugar, committed to sustainability from start to finish. In this pivotal role, you’ll have the chance to own the Southern California market, working closely with buyers and distributers to build strong partnerships and drive sales across multiple channels—Retail, Club, Natural, and more. This is the perfect opportunity for a self-starter who thrives in a fast-paced environment and seeks to have a real impact on a brand that promotes health and well-being. With your previous experience in CPG sales and your passion for wellness, you’ll execute promotions, analyze market data, and represent Caliwater at various events, all while forming valuable relationships that will help us grow. Reporting directly to our Sales Director, your contributions will be integral to our expansion efforts, and in return, you’ll have direct access to industry insights and a clear path for career development. If you’re based in LA or Orange County, love hitting targets, and enjoy being on the front lines of a higher-quality beverage brand, we want to hear from you!

Frequently Asked Questions (FAQs) for Regional Sales Manager - Southern California Role at Caliwater

What responsibilities does the Regional Sales Manager have at Caliwater?

As a Regional Sales Manager at Caliwater, your responsibilities include owning the Southern California market, meeting monthly revenue and volume targets, building partnerships with retailers and distributors, executing promotions, and providing insightful reports based on sales data. You’ll be at the forefront of expanding our brand presence and ensuring high-quality representation at various events.