Senior Marketing Manager

Catalant, the pioneer of Consulting 2.0, has helped the biggest and best companies use independent consultants for their most important work for over 10 years. More than 30% of the Fortune 500, top PE firms, and leading consultancies partner with Catalant to gain access to highly skilled, experienced business professionals who’ve solved their exact problems before. Over 100k talented independent consultants count themselves as Catalant Experts. 

We reinvented the traditional consulting model with our modern, digitally-enabled approach to solving complex business problems, giving leaders (even those outside of the C-suite) direct access through a technology platform to the expertise of senior operators, SMEs, and former consultants. With backing from some of the world's top venture capital firms, we continue to bolster our industry-leading platform by growing the team that will take Catalant to the next level. 

Catalant Technologies is looking for a Senior Marketing Manager to join our dynamic marketing team. The ideal candidate is a marketing “Swiss army knife” – a creative and strategic thinker whose multifaceted experience and depth of expertise allow them to flex across various marketing disciplines. You’ll report to the Director of Marketing. You are a driven, execution-oriented marketer who upholds high quality standards and has an ambition to push the bar higher. You know how to work smartly, building repeatable and scalable processes. You leverage AI tools to work efficiently and have a keen ability to target messages to specific audiences. You’ll be responsible for executing a marketing strategy that tells our story, reinforces our perceptions in the market, builds awareness, and drives interest. You have a passion for developing compelling content that engages audiences. 

This role requires familiarity with the top management consulting players, strong business acumen, and a blend of creative thinking, analytical skills, and operational expertise.

• Content Creation and Content Production Management:
• Manage the production of high-quality content for LinkedIn and business publications, going beyond just traditional blog posts to tell our story and reach our audience, building awareness for our “Consulting 2.0” category, and the Catalant brand.
• Copywrite for various contexts (email, articles, website pages, social media) 
• Support the development of new website pages by providing copywriting and content collection or facilitating Expert partner participation.
• Develop and organize case studies and project/engagement examples for various use cases. 
• Facilitate the production process of Expert-written content (articles, reports, etc).
• Facilitate the creation of articles that support independent consultants’ growth and success on or off Catalant. 

• Email Marketing and Content Distribution:
• Smartly repurpose content across various channels, for targeted audiences, using AI-assisted workflows where appropriate.
• Own and execute all aspects of email campaigns, from ideation and development of content to audience targeting, testing, and deployment.
• Monitor and analyze key email marketing metrics from Marketo, including open rates, click-through rates, and conversion rates across audience cohorts.
• Collaborate cross-functionally with Product Marketing, Design, Systems, and the Client Community and Practice Community teams to deliver compelling communications.
• Conduct quarterly community surveys and analyze feedback to gather insights and develop actionable outcomes (1 survey per quarter, ad hoc surveys tied to event programs). 
• Execute and optimize the monthly Expert newsletter, always thinking about quality and value to the Experts. 
• Run email programs tied to events, targeting specific personas, monitoring performance, and optimizing based on learnings. 
• Create and execute posts on Catalant’s LinkedIn company page 2-3 times a week utilizing a mix of content types, and engage with our audience’s posts daily.

• Brand Marketing and Community Engagement: 
• Develop a deep understanding of target client personas, understanding the mediums and channels most effective to creating brand awareness.
• Experience developing and utilizing strategic buyer personas to advance marketing programs
• Support the Head of Events on event campaigns through email, content, or sponsored activities. 
• Keep a pulse on the life of an Expert by observing activity in Slack channels, and following and engaging with Experts on Linkedin.

• Product and Service Launch Support: 
• Collaborate with cross-functional teams to launch and grow new products and services (ex: landing pages, content, and emails). 

• 5+ years of professional experience in a marketing role(s)
• 2 years experience with email marketing platforms – bonus points for Marketo Engage experience
• Equally comfortable writing and editing with a high bar for quality
• Prior experience with a CMS tool (WordPress experience a plus) 
• Well-versed using Google Workspace (particularly Google Slides and Sheets)
• Experience with GenAI prompt writing and familiarity with tools like Claude and ChatGPT
• Strong business acumen, enjoys reading and writing about business-related topics
• Prior experience as a content marketer, email marketer, or product marketer
• Relevant experience creating and executing marketing campaigns with complex audiences
• Ability to identify trends within a community, pinpoint the challenges and opportunities that face an audience, and translate insights into actionable strategies
• Exposure to or experience with rebranding or repositioning 
• Strong attention to detail, organization, and project management with a self-starter, get-it-done attitude that is comfortable in a fast-paced environment
• Demonstrated ability to engage professionally and effectively with internal and external stakeholders
• Experience creating content for presentations and comfortable with slide creation tools (design skills not required – the ability to synthesize information and present it clearly is the focus)
• Demonstrated ability to plan, produce, or edit blog-style content 
• Metrics-driven and inquisitive with a proven ability to prioritize, drive, and achieve results
• Works independently, yet knows how to ask for support when needed
• Familiarity with a range of CRM, martech, and analytics tools (Our stack includes Google Workspace, WordPress, Salesforce, Marketo, Domo, Gong, and Google Analytics)  

Benefits 

At Catalant, we strive to offer a work environment where employees can bring however much of their full, authentic self as they desire. With this in mind, we are happy to offer our employees: 

- Flexible paid time off

- 13 company holidays + a week off from Christmas through New Years

- Twelve weeks of paid parental leave regardless of how you choose to grow your family

- Generous health insurance coverage as well as optional vision and dental

- 401k to save for retirement

- Pre-tax commuter and flexible spending accounts

- A lifestyle spending account to be used towards cell phone, internet, commuting, and learning & development 

- Wellness stipend for your mental, emotional, or physical wellbeing needs and support

- Work from Home stipend

Equal Employment Opportunity Policy

Catalant is proud to be an equal opportunity workplace. Catalant makes employment decisions on the basis of merit and business objectives and does not discriminate against applicants or employees on the basis of age, race, color, religion, national origin, ancestry, gender (including gender nonconformity and status as a transgender individual), sexual orientation, pregnancy, marital status, military or veteran status, qualified physical or mental disability, genetic condition or predisposition, or any other status protected by law. All Catalant employees are prohibited from engaging in any form of discrimination.

We have a flexible hybrid work model, where employees local to our Boston headquarters come into our office on a flexible basis, and other employees are fully remote. We are hiring and conducting interviews and onboarding either virtually or in person if local to Boston, depending on what makes most sense based on the specific candidate and new hire. Talk to our People Team to learn more!