Growth Marketing Manager

The Growth Marketing Manager at Chainguard is responsible for managing the lead lifecycle from entry to closure. This includes executing nurture, email, and webinar programs, driving creative strategies, and utilizing analytics to measure effectiveness and provide insights for ongoing improvements.

Candidates applying for the Growth Marketing Manager role at Chainguard should have 4-6 years of experience in B2B growth or demand generation marketing. A strong background in managing webinars to drive pipeline and exceptional project management skills are essential.

The Growth Marketing Manager plays a crucial role in supporting Chainguard's mission of providing secure open-source software by developing effective lead nurturing strategies that convert leads into opportunities, ensuring our solutions reach organizations that need them.

At Chainguard, our culture embraces intentional action, customer obsession, and trust. We enjoy our work while striving for excellence, fostering an environment where every team member feels valued and empowered to make informed decisions.

Chainguard offers a range of benefits for the Growth Marketing Manager, including a remote-first culture, stock options, 100% of health insurance premiums covered, flexible time off, and generous parental leave policies among others.

Managing the lead lifecycle involves developing and executing targeted nurture campaigns that relate to the specific stages of the funnel. It’s essential to craft engaging and relevant content that resonates with prospects at each phase.

In successful webinars, I prioritize planning by establishing clear goals, engaging topics, and working with stakeholders on promotion strategies. Post-webinar, following up with attendees is vital for converting interest into pipeline opportunities.

I typically use tools like Google Analytics, HubSpot, and other CRM platforms to glean insights into campaign performance. These tools allow me to measure engagement metrics and optimize future strategies based on solid data.

Collaboration begins with regular touchpoints, clear communication of goals, and mutual respect for each team's expertise. I find it essential to maintain transparency throughout projects to ensure everyone is aligned and accountable.

Effective segmentation entails analyzing data points such as demographics, behaviors, and funnel stages to create distinct persona groups. This allows for tailoring messages and content that better resonate with each targeted audience.

To maintain consistency, I work closely with product marketing and content teams to align messages, ensuring they echo the brand voice and strategic goals. Regular reviews and training sessions also help keep everyone on the same page.

Key metrics include lead conversion rates, cost per acquisition, and engagement metrics across nurture campaigns. Analyzing these metrics provides insights into areas for improvement and helps justify the effectiveness of our marketing strategies.

I approach underperforming campaigns as learning opportunities. Conducting a thorough post-mortem analysis to identify what didn’t work allows for adjustments in messaging, channels, and overall strategy moving forward.

My passion for growth marketing stems from the challenge of innovating strategies that drive engagement and conversions. I thrive on data and creativity, constantly looking for new ways to connect with audiences and convert leads effectively.

One successful initiative involved launching a webinar series aimed at qualifying leads. I coordinated with the content team for material, marketed the event through various channels, followed up with attendees, and was pleased to see a significant pipeline growth as a result.