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Account Manager - Digital Marketing (Los Angeles, San Diego)

The Account Manager will be a dynamic, strategic, savvy media professional, an expert in the video marketing offerings and capabilities of YouTube and off-YouTube platforms, and can dive in and immediately add value by driving revenue and increasing client investment. Professional demeanor and highly developed interpersonal and communication skills make them an expert in building relationships with external clients and driving cross-functional cooperation with internal teams. Through meticulous attention to detail, he/she can manage multiple complex projects with ease – whether they call for organizational skills, statistical analysis, or business acumen – and is always ready and excited to hit the ground running.

The primary responsibility of the role is to own, retain, grow, and satisfy Channel Factory’s most critical customer relationships, as designated by the VP of Accounts. External clients will be made up of a mixture of current and potential high-level agency and brand direct partners.

Responsibilities:

  • Understanding and communicating how Channel Factory’s products will assist clients in reaching their marketing goals.
  • Owning and incrementally growing a book of business by focusing on client retention, growth, renewal, and satisfaction.
  • Creating and maintaining short and long-term Account Plans for each designated account.
  • Leading internal and external pre-campaign Kick-off Calls, setting clear expectations and measures from the start, and serving as the single-point-of-contact with the Ad Operations team for all inquiries.
  • Respond with urgency to all general and specialized client requests using knowledge and understanding of all internal systems.
  • Regularly monitoring campaign pacing and KPI performance and conducting on-going discussions with relevant internal. team members and clients; proactively addressing any issues and providing multiple solutions, and providing optimization strategies to generate lift in under-performing areas.
  • Generating and sending thorough weekly and final reporting that addresses overall metrics, wins, insights, and recommendations.
  • Expanding relationships through regular client communication to build and maintain deep-level partnerships.
  • Create and send monthly and final invoices throughout campaign flights.
  • Working side by side with Sales Reps and assisting with up-selling and renewing existing clients.
  • Conducting pre- and post-mortem group “peer review” sessions with the accounts team to encourage socialization of key.
  • Takeaways, pain points, knowledge, and solutions resulting from campaign experiences.
  • Maintaining and updating proficiencies in the video marketing space.
  • EXPERIENCE: 2-3+ years of proven hands-on experience at a tech publisher or digital media agency, and ideal candidates will have 1+ years of hands-on Google AdWords management.
  • Effective experience in media buying on a bidding model e.g., DBM, DSP, PMD, Programmatic platforms, and/or management of campaigns in various dashboards highly preferred.
  • Advanced knowledge of Excel calculations, pivot tables, and graphs is a must!
  • Client-facing experience working with both agencies and brands highly preferred.
  • Able to help develop and set best practices and help train other team members to stay competitive in an ever-changing digital landscape.
  • General knowledge of the YouTube/online video ad space; specifically GDN, Google Ad Exchange, DoubleClick, and YouTube.
  • Experience in off-YouTube media, 3rd party, and Brand Studies.
  • Able to track performance data, analyze results and optimize campaigns across multiple technologies and partners.
  • Bonus points if you are AdWords or YouTube certified!
  • Have a thirst to learn the Sales, Account Management, and digital landscape and share with the team.
  • Ability to travel at least 15% per year for onsite team meetings
  • A self-directed professional who knows what needs to be done and operates with a sense of urgency, focus, and discipline.
  • Able to effectively prioritize and work with little to no supervision.
  • Highly organized and detail-oriented professional.
  • Have strong communication skills; verbal, written, interpersonal, and presentation.
  • A collaborative individual who can work both in a team and independently.
  • Driven and determined to learn and adapt in a face-paced digital world.
  • Above all, possess the highest levels of professionalism, integrity, and ethics.
  • Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations
  • Competitive salary + bonus
  • Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
  • Cell phone and Wifi Reimbursement
  • NatureBox credit for snacks
  • Work-life flexibility – we value your contributions above all

Founded in 2010, Channel Factory is an award-winning marketing technology company that helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastest-growing companies by Inc., Channel Factory has served over three hundred of the Fortune 500 in delivering scalable, brand-safe, contextually aligned YouTube advertising software and services. By tapping into the deepest proprietary data pool on the market, the company enables highly customized, contextually aware, and dynamically optimized campaigns and provides industry-leading performance for a portfolio of clients across all industries.

Channel Factory is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications, merit, and business needs at the time. The company also has employee resource groups focusing on encouraging inclusion and diversity in the workplace.

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CEO of Channel Factory
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Tony Chen
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Average salary estimate

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$70000K
$90000K

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What You Should Know About Account Manager - Digital Marketing (Los Angeles, San Diego), Channel Factory

Channel Factory is looking for an enthusiastic and capable Account Manager - Digital Marketing to join our vibrant team. If you're a proactive communicator and an expert in video marketing, especially with platforms like YouTube, then this role is perfect for you! As the Account Manager, you'll become the go-to person for our valued clients, helping them navigate the ever-evolving digital landscape. Your main goal will be to foster strong relationships with both current and potential clients, ensuring they understand how our cutting-edge products can propel their marketing goals. You’ll own and grow your book of business through client retention, satisfaction, and strategic growth, while managing multiple projects effortlessly. Your duties will include running pre-campaign calls, keeping a close watch on campaign performance, and collaborating with sales teams to up-sell services. We’re searching for someone with 2-3 years in digital media or tech publisher roles, excellent skills in Google AdWords, and a knack for creating insightful reports. If you’re detail-oriented and have a thirst for knowledge, this position will allow you to shine in a fast-paced environment where your contributions truly matter. Join us at Channel Factory, where you will work alongside industry pioneers devoted to transforming video ad operations for top global brands!

Frequently Asked Questions (FAQs) for Account Manager - Digital Marketing (Los Angeles, San Diego) Role at Channel Factory
What are the key responsibilities of an Account Manager - Digital Marketing at Channel Factory?

As an Account Manager - Digital Marketing at Channel Factory, your primary responsibilities revolve around managing client relationships, developing account plans, leading campaign kickoff calls, monitoring campaign performance, and providing regular reports. Additionally, you will work closely with both internal teams and clients to ensure optimal satisfaction and growth.

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What qualifications are needed for the Account Manager - Digital Marketing role at Channel Factory?

To succeed as an Account Manager - Digital Marketing at Channel Factory, candidates should have 2-3 years of hands-on experience in a tech publisher or digital media agency. Effective experience in media buying and Google AdWords management is essential, along with strong analytical skills, advanced knowledge of Excel, and a deep understanding of video marketing across both on-platform and off-platform channels.

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How does Channel Factory support the professional growth of an Account Manager - Digital Marketing?

Channel Factory actively promotes the professional growth of its team members, particularly in the Account Manager - Digital Marketing role, by providing opportunities for ongoing training, mentorship, and team collaboration. We encourage sharing knowledge and implementing best practices to stay ahead in the fast-changing digital landscape.

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What is the work environment like for an Account Manager - Digital Marketing at Channel Factory?

The work environment at Channel Factory is dynamic and supportive. As an Account Manager - Digital Marketing, you'll be part of a collaborative team that values innovation and results. We believe in work-life balance and flexibility to match your contributions, so you can thrive in a setting that encourages independent thought and teamwork.

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What kind of clients will an Account Manager - Digital Marketing work with at Channel Factory?

As an Account Manager - Digital Marketing at Channel Factory, you will have the chance to work with prestigious clients, including high-level agencies and branding partners. Understanding their unique needs and marketing goals will be key to your success in this role.

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Common Interview Questions for Account Manager - Digital Marketing (Los Angeles, San Diego)
Can you describe your experience with Google AdWords management?

When answering this question, highlight specific campaigns you've managed, the strategies you implemented, and the results achieved. Discuss your understanding of key metrics and how they drove decisions in your past roles.

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How do you handle multiple projects and prioritize tasks?

To answer effectively, emphasize your organizational skills and methodologies you utilize, such as time management tools or prioritization frameworks. Share examples that demonstrate your success in managing competing deadlines.

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What strategies do you use to maintain client relationships?

Discuss how proactive communication, regular check-ins, and transparency can strengthen client relationships. Share instances where these principles resulted in positive outcomes and successful project delivery.

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Can you give an example of how you optimized a campaign for better performance?

Provide a detailed case where you identified areas for improvement in a campaign and the steps you took to address them. Discuss adjustments made and how they impacted metrics like engagement or sales.

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What is your approach to conducting pre-campaign kickoff meetings?

Explain your process for setting clear objectives, aligning expectations, and addressing potential challenges during these calls. Highlight the importance of fostering trust and open communication from the start.

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How do you stay updated on changes in the digital marketing landscape?

Mention specific resources you follow, such as industry blogs, webinars, or professional groups. Discuss the importance of continuous learning and adapting strategies to remain competitive.

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What metrics do you consider when measuring campaign success?

Talk about key performance indicators relevant to the campaign objectives, such as ROI, conversion rates, and engagement metrics. Emphasize how you analyze this data to drive future decisions.

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How do you approach working with cross-functional internal teams?

Discuss the importance of building rapport and maintaining open channels of communication with internal teams. Provide an example of successfully collaborating to achieve a shared goal.

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What challenges have you faced in account management and how did you overcome them?

Share a specific challenge you encountered, your thought process in addressing it, and the final outcome. Highlight your resilience and problem-solving abilities.

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Why do you want to work as an Account Manager - Digital Marketing at Channel Factory?

Express your enthusiasm for digital marketing and the mission of Channel Factory. Relate your career aspirations to the company's goals to show alignment and your potential contribution.

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DATE POSTED
March 29, 2025

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