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Copywriter - Marketing

Company Description

Are you ready to accelerate your career? Join Cielo as a Copywriter - Marketing! A career at Cielo will give you the opportunity to work with the industry’s smartest people and to take ownership of your success! We create careers for ambitious people by moving beyond traditional assumptions of what it means to work in talent acquisition.

Cielo is the world’s leading strategic Talent Acquisition partner. The industry has verified Cielo’s reputation for executing innovative solutions that provide business impact through numerous awards and recognitions, including its annual leadership position on the HRO Today RPO Baker’s Dozen listing, Peak Matrix Leader placement by Everest Group and Industry Leader designation by Nelson Hall.  

Cielo is an equal opportunity employer and will not discriminate against any applicant for employment because of race, color, religion, sex, national origin, disability, age, genetic information, or any other status protected by state or local law for an individual who falls within the jurisdiction of such law. Applicants who require an accommodation throughout the application and interview process should request this in advance by contacting Cielo Talent Acquisition at [email protected]

Job Description

The Copywriter - Marketing is responsible for writing and editing marketing and sales materials across a range of channels, including website, digital ads, email, social media, and presentation. The Copywriter crafts compelling and engaging copy in multiple formats by combining an active intellectual curiosity, a natural ability to build relationships with internal and external subject-matter experts, and exceptional writing and editing skills.

  • Location specifics: United Kingdom
  • Work arrangement: remote

Duties and Responsibilities:

  • Ideate, research, outline, draft and edit copy for communications pieces, including website copy, social media content, emails, case studies, digital ads, articles, Q&As, sell sheets, and presentations.
  • Move seamlessly from writing engaging, concise marketing copy (ads, social, headlines, video scripts, etc.) to effective longer-form marketing content (news releases, thought leadership, case studies, etc.)
  • Edit content from various sources for spelling, grammar, brand voice & style, and SEO.
  • Generate engagement and conversation with creative storytelling, pulling out compelling narratives from conversations with the business.
  • Collaborate with other writers and designers on creative ideation and to bring insights to life visually through infographics, images, videos, etc.
  • Independently monitor industry and competitor publications globally, providing analysis and input into the direction of the Cielo editorial calendar.
  • Other duties as assigned.

Qualifications

Position Requirements

Education:

  • Bachelor’s degree required in Advertising, Marketing, Journalism, or relevant field.  

Experience:

  • Minimum of 5 years of professional writing experience in a similar role within the marketing industry.
  • B2B content marketing in an in-house setting is required.
  • Ability to thrive in a fast-paced and sometimes ambiguous environment. 
  • Writing for global audiences, with a specific focus on APAC, is preferred.
  • Writing for SaaS, tech, etc. is a plus.
  • Writing for multiple channels and platforms is preferred.

Exposure:

  • Excellent written and verbal communication skills.
  • Exceptionally accurate writing and editing talents. 
  • Detail-oriented from start to finish.
  • Proficiency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint).
  • Strong time management and organizational skills.
  • Knowledge of generative AI and how it can support the creative process.
  • Knowledge of search engine optimization (SEO) best practices.
What You Should Know About Copywriter - Marketing, Cielo

Are you ready to accelerate your career? Join Cielo as a Copywriter - Marketing! At Cielo, we pride ourselves on fostering an innovative environment where creativity meets strategy in talent acquisition. As a Copywriter - Marketing, you’ll be at the forefront, crafting engaging content across various platforms, including websites, social media, emails, and digital ads, while collaborating with both internal teams and external experts. Your exceptional writing skills and intellectual curiosity will allow you to thrive as you ideate and produce compelling narratives that resonate with audiences. Whether you're drafting concise marketing copy or longer-form content, your ability to adapt will shine through. Envision yourself generating excitement about our brand and creating measurable business impacts through your words! We encourage you to bring your insights and creativity to life through collaboration with designers and fellow writers, developing visually appealing materials alongside impactful messaging. This remote role based in the United Kingdom is perfect for professionals with at least five years in the marketing industry who understand the nuances of B2B content and write for global audiences. If you're passionate about storytelling, have a keen eye for detail, and possess a knack for SEO, we invite you to become part of the Cielo team and help shape the future of talent acquisition. Seize this opportunity to take ownership of your success and work alongside the industry's smartest minds. Let’s create remarkable content together!

Frequently Asked Questions (FAQs) for Copywriter - Marketing Role at Cielo
What are the key responsibilities of a Copywriter - Marketing at Cielo?

As a Copywriter - Marketing at Cielo, your primary responsibilities include writing and editing marketing materials for diverse platforms such as the website, social media, emails, and presentations. You'll need to ideate and draft compelling copy while collaborating with both internal teams and external experts to bring stories to life visually.

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What qualifications are needed for the Copywriter - Marketing role at Cielo?

To apply for the Copywriter - Marketing role at Cielo, candidates should possess a Bachelor’s degree in Advertising, Marketing, Journalsim, or a related field. Additionally, a minimum of 5 years of professional writing experience in a marketing context, especially B2B, is essential to thrive in this role.

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How important is SEO knowledge for a Copywriter - Marketing at Cielo?

SEO knowledge is quite important for the Copywriter - Marketing position at Cielo. The successful candidate should not only craft compelling content but also ensure that it aligns with SEO best practices to enhance visibility and engagement across digital platforms.

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Can I work remotely as a Copywriter - Marketing for Cielo?

Yes, the Copywriter - Marketing position at Cielo offers a remote work arrangement, allowing you to work from anywhere in the United Kingdom while contributing to dynamic marketing initiatives.

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What is the expected work environment for a Copywriter - Marketing at Cielo?

The work environment for a Copywriter - Marketing at Cielo is collaborative and fast-paced. With the opportunity to engage with various teams and brainstorm creative ideas, you'll find a stimulating atmosphere that encourages both individual and collective success.

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Common Interview Questions for Copywriter - Marketing
Can you describe your writing process as a Copywriter - Marketing?

Sure! My writing process typically begins with thorough research and brainstorming. I outline my ideas and then draft the content, ensuring it meets brand guidelines. After completing the initial draft, I edit for clarity, engagement, and SEO optimization, collaborating with stakeholders for insights.

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How do you handle feedback on your writing?

I view feedback as a valuable opportunity for growth. When I receive feedback, I analyze it objectively and integrate constructive suggestions into my revisions, ensuring the final content is polished and aligned with the desired messaging.

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What experience do you have with different content formats?

I have extensive experience writing across various formats, including concise ads, informative blog posts, engaging social media content, and detailed reports. This versatility enables me to adapt my writing style to suit the specific needs of each project.

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Can you give an example of a successful marketing campaign you've worked on?

Certainly! I contributed to a successful B2B campaign where we launched a multi-channel initiative highlighting a new software product. My role involved creating website content, infographics, and digital ads that effectively showcased the product's benefits, resulting in a significant increase in leads and conversions.

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How do you ensure your content is optimized for SEO?

I ensure my content is optimized for SEO by incorporating relevant keywords naturally, writing compelling meta descriptions, and structuring the content effectively. Additionally, I utilize tools to analyze keyword performance and refine content based on data insights.

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What strategies do you use to engage audiences through your writing?

I focus on storytelling and relatable narratives to engage audiences. By addressing their pain points and needs, I create content that resonates, encourages interaction, and showcases our brand's unique value proposition.

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How do you stay updated with industry trends?

I stay updated with industry trends by regularly reading relevant publications, following thought leaders on social platforms, and participating in webinars. This helps me remain informed and able to apply fresh insights to my content strategies.

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What software or tools do you commonly use for writing and editing?

I commonly use tools such as Microsoft Word, Google Docs for drafting, and platforms like Grammarly for grammar and style checks. Additionally, I leverage SEO tools like SEMRush or Moz to enhance the optimization of my content.

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Can you describe a challenging writing project and how you handled it?

One challenging project involved creating a series of complex technical documents for a new software release. I approached it by collaborating closely with subject matter experts, conducting research, and breaking down technical jargon into user-friendly language to ensure clarity.

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Why do you want to work as a Copywriter - Marketing for Cielo?

I am passionate about storytelling and the power of words in marketing. Working with Cielo excites me because of its innovative approach to talent acquisition and commitment to excellence, and I am eager to contribute to such a dynamic team.

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Full-time, remote
DATE POSTED
March 7, 2025

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