Marketing Manager, ASEAN

As a Marketing Manager at Cloudflare, you will take charge of both online and offline marketing tactics specifically aimed at the ASEAN market. Your responsibilities will include running cross-functional initiatives, launching and measuring campaigns, and organizing events that strengthen our connection with potential customers. You'll also align marketing strategies with sales objectives to ensure effective lead generation.

To qualify for the Marketing Manager role at Cloudflare, you should have at least 8 years of proven experience in B2B marketing, ideally within the enterprise software or SaaS sectors. A bachelor’s degree in Marketing, Business, Economics, or a related field, along with skills in project management, analytics, and digital marketing channels, are also crucial.

At Cloudflare, we utilize tools like Salesforce, Tableau, and analytics to evaluate the success of our marketing campaigns. The Marketing Manager will be expected to assess ROI, lead generation effectiveness, and customer conversion metrics, continuously providing data-driven recommendations to optimize future marketing efforts.

Key skills for a Marketing Manager at Cloudflare include strong project management abilities, excellent communication and interpersonal skills, and a results-oriented mindset. Familiarity with marketing automation platforms and analytical tools is also beneficial, along with a collaborative spirit to work across multiple teams and time zones.

Yes, experience in demand generation is significant for the Marketing Manager role at Cloudflare. Understanding the demand generation funnel and being able to create impactful marketing campaigns that drive leads and opportunities is essential for success in this position.

In responding to this question, highlight specific campaigns you've managed, what strategies you employed, and the results achieved, including metrics that demonstrate your impact on lead generation and revenue growth.

Discuss your process for evaluating marketing needs against business objectives, how you assess resources, and your approach to balancing long-term strategies with quick wins.

Mention tools like Salesforce for CRM and Tableau for data visualization, explaining how you leverage these and other analytics tools to track performance and make decisions based on data.

Explain your experience working cross-functionally, providing examples of how you align marketing initiatives with sales targets to ensure a cohesive approach that fosters lead conversion.

Describe a specific event you organized, detailing your role in planning and executing it, along with the outcomes achieved, such as lead generation and audience engagement metrics.

Discuss your strategies for planning and allocating budgets across marketing activities, how you assess ROI, and your adjustments based on performance analytics.

Express your belief in metrics such as customer acquisition cost, conversion rates, or lead quality, and explain how these metrics help drive insights for future campaigns.

Talk about your methods for staying current, including following industry news, attending webinars, participating in networking groups, and continuous learning through courses relevant to digital marketing.

Discuss your leadership style, how you set clear expectations, regular check-ins, and use project management tools to keep the team aligned and on schedule.

Share your ideas on engaging potential customers through personalized marketing, leveraging data-driven insights to tailor messaging, and utilizing multiple channels such as social media and email marketing.