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Senior Product Marketing Manager

Who are we?

Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

The Senior Product Marketing Manager will be responsible for developing and executing marketing strategies for artificial intelligence (AI) products, with a focus on driving product adoption and business growth. They will lead the strategy and go-to-market for product positioning and competitive differentiation across all stages of the buyer and customer journey.

This role requires a deep understanding of AI technologies and the ability to develop and execute effective marketing strategies that drive growth and increase market share and competitiveness. The Senior Product Marketing Manager will collaborate with cross-functional teams, including software developers, data scientists, marketing teams, sales staff, and senior company leadership, to ensure successful execution of all marketing initiatives.

They will be responsible for optimizing marketing strategies, managing product launches, developing sales enablement materials, and working with internal and external stakeholders to drive product innovation.

In this role you will: 

  • Work with product managers to understand the key value proposition and target markets and devise marketing campaigns that will drive demand

  • Devise and execute on marketing campaigns, promotions, content marketing initiatives, and build sales trainings/collateral

  • Ensure consistency in brand voice and tone across all content

  • Collaborate with internal teams and external partners to deliver content on time and aligned with business objectives

  • Oversee strategic product launches from beta thru GA, ensuring targets are met

  • Enable sales teams at all levels on Cohere’s value proposition and messaging

  • Conduct competitive analysis to inform product development, pricing, and marketing activities

This career opportunity may be a good match for you if you have:

  • Experience with LLMs and RAG

  • 5+ years of product marketing experience in Enterprise software and SaaS

  • High level of technical acumen and understanding of complex technologies

  • Ability to operate in a fast-moving and constantly changing environment

  • Strong interpersonal skills with a strong sense of conviction and diplomacy

  • Strong communication skills, verbal and written

  • Strong sense of ownership

If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply! If you want to work really hard on a glorious mission with teammates that want the same thing, Cohere is the place for you.

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

Full-Time Employees at Cohere enjoy these Perks:

🤝 An open and inclusive culture and work environment 

🧑‍💻 Work closely with a team on the cutting edge of AI research 

🍽 Weekly lunch stipend, in-office lunches & snacks

🦷 Full health and dental benefits, including a separate budget to take care of your mental health 

🐣 100% Parental Leave top-up for 6 months for employees based in Canada, the US, and the UK

🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement

🏙 Remote-flexible, offices in Toronto, New York, San Francisco and London and co-working stipend

✈️ 6 weeks of vacation

Note: This post is co-authored by both Cohere humans and Cohere technology.

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Average salary estimate

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What You Should Know About Senior Product Marketing Manager, Cohere

Welcome to Cohere, where our mission is to scale intelligence to serve humanity! As a Senior Product Marketing Manager based in London, you'll be at the forefront of marketing strategies for our groundbreaking AI products that are transforming the tech landscape. Imagine joining a passionate team of researchers, engineers, and designers who are dedicated to driving the rapid adoption of AI technologies. In this role, you will develop and execute innovative marketing strategies that not only highlight our AI solutions but also boost product adoption and business growth. You’ll have the chance to work closely with cross-functional teams, diving deep into understanding our customers' needs and turning insights into compelling marketing campaigns. With your solid knowledge of large language models (LLMs) and retrieval-augmented generation (RAG), you'll lead the charge in product positioning, ensuring that we maintain a competitive edge in the market. And don't worry, you won’t be doing this alone. Collaborating with product managers, sales teams, and various stakeholders, you will optimize strategies, manage product launches, and create impactful sales enablement materials. If you're excited about making a difference in the world of AI and bringing your high-level technical acumen to the table, Cohere might just be the perfect place for you. Join us and help shape the future together!

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager Role at Cohere
What are the responsibilities of a Senior Product Marketing Manager at Cohere?

As a Senior Product Marketing Manager at Cohere, your main responsibilities will include developing marketing strategies for AI products, driving product adoption, managing product launches, and collaborating with cross-functional teams. You'll be tasked with creating compelling marketing campaigns, optimizing strategies based on market insights, and ensuring consistency in our brand voice across all materials.

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What qualifications are required for the Senior Product Marketing Manager position at Cohere?

To excel as a Senior Product Marketing Manager at Cohere, candidates should possess at least 5 years of product marketing experience, particularly in the Enterprise software and SaaS sectors. A keen understanding of complex technologies, including LLMs and RAG, combined with strong interpersonal and communication skills, is crucial for success in this role.

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How does collaboration play a role in the Senior Product Marketing Manager position at Cohere?

Collaboration is key in the Senior Product Marketing Manager role at Cohere. You will work closely with product managers to understand market needs, partner with sales teams to communicate our value proposition effectively, and coordinate with internal and external collaborators to ensure timely delivery of marketing initiatives that align with business objectives.

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What can a Senior Product Marketing Manager expect in terms of career growth at Cohere?

Cohere is committed to fostering personal and professional growth. As a Senior Product Marketing Manager, you will have opportunities to lead significant marketing initiatives, collaborate on high-impact projects, and build your expertise in AI technologies, which will pave the way for future leadership roles within the company.

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What perks does Cohere offer to full-time employees in the Senior Product Marketing Manager role?

At Cohere, full-time employees enjoy an open and inclusive culture, comprehensive health benefits, a weekly lunch stipend, flexible work arrangements, and a substantial vacation allowance. Additionally, we offer enrichment benefits to support your personal development, creativity, and well-being.

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Common Interview Questions for Senior Product Marketing Manager
Can you explain your experience with product marketing in an AI context?

When answering this question, highlight specific projects where you have developed marketing strategies for AI products. Focus on your understanding of the technology, the methods you used to identify target markets, and any metrics that demonstrate the success of your campaigns.

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How do you prioritize your marketing initiatives when managing multiple products?

Describe your approach to prioritization, which could include factors like potential impact on revenue, alignment with business objectives, and resource availability. Mention any tools or frameworks you use to keep your projects organized and aligned with overall company goals.

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What strategies do you use to engage with cross-functional teams?

Discuss your methods for fostering collaboration, such as regular meetings, joint brainstorming sessions, and leveraging shared project management tools. Emphasize your belief in the importance of open communication and how it contributes to effective marketing execution.

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What is your experience with conducting competitive analysis?

Explain how you approach competitive analysis by researching competitors' offerings, pricing strategies, and market positioning. Provide an example of how your findings have informed product development or marketing initiatives to give depth to your response.

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How do you ensure consistency in brand messaging across various channels?

Talk about your processes for developing brand guidelines and how you work with different teams to ensure adherence. Mention any previous successes in maintaining a unified brand voice during campaigns or product launches.

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Describe a successful product launch that you led. What were the key factors to its success?

Outline the product launch's steps, including market research, campaign development, and stakeholder engagement. Highlight KPIs you used to measure success and any lessons learned that could influence future launches.

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What trends do you see impacting AI product marketing in the next few years?

Show that you stay updated on industry developments. Discuss potential trends, such as the importance of ethical AI, personalized customer experiences, and how they may shape marketing strategies in the future.

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How do you gather and analyze customer feedback to inform your marketing strategies?

Explain your methodologies for collecting customer insights, such as through surveys, interviews, or usage analytics. Detail how this feedback influences your marketing strategies and the adaptations you've made based on it.

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What tools and technologies do you utilize for product marketing?

Share your experience with tools that aid in market research, project management, content creation, and analytics. Being specific about the tools you've successfully used can demonstrate your preparedness for the role.

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How do you measure the success of your marketing initiatives?

Discuss the metrics and KPIs you track, such as lead generation, conversion rates, and customer retention. Highlight your experience in using data analytics to assess performance and continuously improve your marketing strategies.

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Cohere, founded by AI pioneers, offers a leading enterprise AI platform that combines ease-of-use, data privacy, and unparalleled flexibility with its cloud-agnostic and API-accessible services,

149 jobs
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CULTURE VALUES
Startup Mindset
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Inclusive & Diverse
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Full-time, hybrid
DATE POSTED
April 3, 2025

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