Digital Marketing Manager
About Rescale:
Rescale's cloud platform for modeling, simulation, and applied AI accelerates product development and discovery for enterprises. Rescale provides compute, data, and AI solutions to drive engineering breakthroughs, offering over 1,250 R&D software applications and hundreds of advanced computing architectures. Rescale is trusted by a majority of Fortune 500 companies and has been recognized by Gartner (Cool Vendor for Cloud Infrastructure), Deloitte (Technology Fast 500), and the World Economic Forum (Global Innovator Unicorn).
Overview:
We’re seeking a Digital Marketing Manager to drive Rescale’s global digital strategy and execution. This role will lead website strategy (content management, optimization, conversions), paid and organic search (SEO & PPC), paid social media, and retargeting campaigns. The ideal candidate will develop integrated digital campaigns to increase website traffic, drive lead generation, and boost engagement and pipeline growth.
You’ll be a strategic, data-driven marketer with experience managing paid media campaigns, overseeing agencies, and optimizing performance. This role is perfect for someone with expertise in paid media, SEO, and PPC strategies for enterprise audiences in a high-growth B2B SaaS environment.
As a key player in the enterprise B2B GTM strategy, you’ll collaborate with product marketing, field marketing, and sales to align strategies, improve performance, and maximize ROI through SEO and digital advertising.
Key Responsibilities:
1. Lead Impactful Digital Strategies
Develop and execute digital marketing plans to drive brand awareness, lead generation, and pipeline growth.
Manage multi-channel campaigns (SEO/SEM, ABM, retargeting) to engage prospects across the buyer journey. Create persona-driven, industry-specific, and use case-based personalized journeys to boost engagement and conversions.
2. Website Management and Optimization
Own and maintain Rescale’s global websites (America/EMEA, as well as Korea and Japan websites, leveraging automated translation tools), including website content staging, landing page template design and maintenance in wordpress, and ongoing site optimization and performance tracking.
3. Digital Advertising Management
Develop and execute multi-channel paid media strategies across platforms like Google Ads and LinkedIn, managing budgets, optimization, bidding, and performance to maximize ROI
Collaborate with content creators on compelling ad copy, visuals, and landing pages to improve engagement and conversions.
4. SEO and PPC Oversight
Collaborate with SEO and PPC agencies to align efforts with marketing goals.
Conduct audits, provide improvement recommendations, and optimize keyword strategy for better search performance.
Improve website content and structure for higher rankings.
Stay up-to-date with the latest SEO and generative search optimization trends and best practices to maintain competitive positioning.
5. Data Analysis and Reporting
Use tools like Google Analytics, Looker, and SEMrush to track and report on campaign performance.
Provide regular performance reports and insights to senior management. Identify trends and improvement opportunities based on data analysis.
Monitor key metrics such as site traffic, engagement, and conversions.
6. Account-Based Marketing (ABM) Strategy
Work with sales, partnerships and demand generation to support, launch and manage digital ABM campaigns to engage target accounts throughout the buyer journey.
Help tailor digital campaigns for key account segments, ensuring relevance and resonance with target audiences, and report on the success of ABM initiatives, including key metrics such as account engagement, opportunity and meeting conversions, pipeline contribution, and account penetration and engagement.
7. Collaboration and Strategic Alignment
Collaborate with product marketing, demand generation, and sales to align campaigns with business goals, optimize search initiatives, and enhance brand visibility.
Provide strategic recommendations to improve campaign effectiveness and drive growth.
What You’ll Own:
Core web metrics, analytics, and reporting – Demonstrate ROI on spend and tracking KPIs across the business.
SEO and SEM strategy – Grow targeted traffic and conversion rates through search engine optimization and competitive analysis.
Digital advertising strategy and execution – Leverage channels like display, remarketing, and LinkedIn to drive full-funnel engagement and results throughout the buyer's journey.
Website content setup and management – Oversee the creation, optimization, and ongoing management of website content to ensure it aligns with marketing goals and enhances user experience.
Digital tools – Manage platforms like WordPress and Cloudflare to ensure site performance and optimization.
Emerging digital channels – Identify and leverage new opportunities, including generative search optimization.
Agency and vendor relationships – Manage external SEM and SEO partners to ensure high-quality deliverables and performance against goals.
We’re Looking For:
5+ years in digital marketing for B2B Enterprise SaaS products.
Expertise in SEO, SEM, and paid LinkedIn advertising
Proven track record in driving business outcomes via digital campaigns and account-based marketing
Experience with WordPress, Google Analytics, SEMRush (or similar), and Salesforce
Strong project management and stakeholder communication skills with the ability to handle multiple projects in a fast-paced environment.
Proactive, growth-oriented mindset with strong analytical skills and a data-driven approach to optimizing campaigns.
Bonus Points:
Experience with Looker Studio, Hockeystack, Marketo, Jira, and CRO tools
Experience targeting enterprise IT, Engineering, or R&D audiences
Rescale is an equal-opportunity employer. Employment is contingent on successful completion of a background check.
Rescale is an equal opportunities employer and welcomes applications from all qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. As part of our standard hiring process for new employees, employment with Rescale will be contingent upon the successful completion of a comprehensive background check.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
At Rescale, we’re on the lookout for a passionate Digital Marketing Manager to enhance our global digital strategy! If you're someone who thrives in a dynamic environment and has a knack for digital marketing, we want to hear from you. As a Digital Marketing Manager at Rescale, you'll be leading the charge on our website strategy, ensuring our content resonates with our audience, drives conversions, and showcases our cutting-edge cloud platform. You'll oversee paid and organic search campaigns, diving into SEO and PPC while also managing invigorating retargeting strategies. Your mission will be to create integrated campaigns that not only increase our website traffic but also boost lead generation and pipeline growth across our enterprise B2B SaaS offerings. Collaborating closely with product marketing and sales teams, you’ll align strategies that maximize ROI, constantly asking yourself: how can we improve the way we connect with our target market? Bring your analytical mindset and data-driven strategies to this role and lead impactful campaigns that cultivate lasting relationships with customers. If you are ready for an exciting challenge and have at least 5 years of digital marketing experience focusing on enterprise SaaS products, then this role is your opportunity to make waves in the industry with Rescale!
Join Rescale as a Customer Success Engineer to lead deep technical engagement with Japanese enterprises in high-performance computing solutions.
Become a key player at Power Digital, leading the charge in paid advertising strategies for a dynamic growth marketing firm.
Become a pivotal part of Visa's U.S. Marketing Services team as a Marketing Coordinator, driving client engagement through innovative marketing strategies.
Drive trade marketing excellence for Philips' Beauty category, leveraging insights and collaboration to optimize channel performance.
Join Bókun's marketing team as a Performance Marketing Executive to enhance our digital advertising efforts in the travel industry.
Join e.l.f. Beauty as an Integrated Marketing Communications intern and dive into the exciting world of influencer marketing and brand strategy.
Join Voodoo as a Community Manager to elevate the social experience of Paper.io 2 and engage with a global gaming community.
As an Entry Level Marketing Assistant at Shine Social Brand, you'll help elevate marketing campaigns and support the team's creative goals.
Lead the development of merchandising strategy at QVC Group, driving customer engagement and eCommerce success.
Rescale provides the largest, most secure, global HPC footprint seamlessly integrated into an easy-to-use platform built for engineers and scientists.
26 jobs
Subscribe to Rise newsletter
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
Sign up for our weekly
newsletter of fresh jobs
