Social Media Manager

As a Social Media Manager at Hello, your key responsibilities encompass managing daily operations and long-term planning for social media content. You will create and deliver outstanding branded content for UK channels, reactively ideate based on community insights, and actively engage as a community manager to amplify moments that matter to our audience. You will collaborate with multidisciplinary teams and oversee client relationships, ensuring a consistent and vibrant social media presence for major brands.

To be a successful Social Media Manager at Hello, you should possess a proven track record in strategic thinking and innovative content ideation. Required qualifications include exceptional writing skills for various social media formats, a solid understanding of social media metrics, and experience in content creation and management. Familiarity with the latest trends and technologies in social media platforms is also essential to thrive in this dynamic role.

At Hello, we believe in empowering our Social Media Managers by providing true autonomy and opportunities for personal growth. You will have the liberty to manage significant accounts and influence our strategic direction. Our culture embraces feedback and encourages open communication, allowing you to shape your career and make impactful contributions through innovative ideas and community engagement.

The work culture at Hello is vibrant and collaborative, with a focus on connections and community. We prioritize equity, diversity, and inclusion, consistently seeking feedback from our team to improve our workplace. As a Social Media Manager, you will enjoy a supportive environment, valued relationships with your peers, and a workplace that trusts you to manage your tasks without the need for micromanagement.

Hello provides a range of attractive benefits for its Social Media Managers, including 25 days of holiday, a pension scheme, and life assurance. We value work-life balance and offer our Hello Passport and Work From Anywhere schemes, allowing you to connect with colleagues globally, while also ensuring that you have the flexibility to thrive both personally and professionally.

In your response, emphasize your understanding of audience insights and trends. Discuss how you would leverage analytics to craft tailored content that resonates with users, and mention the importance of active community management and real-time engagement to foster genuine connections.

Highlight your approach to addressing criticism constructively while maintaining the brand's voice. Discuss the importance of timely responses, empathy, and taking conversations offline when necessary to resolve issues professionally and discreetly.

Prepare to discuss a specific campaign by detailing your objectives, strategies used, audience targeting, and the measurable outcomes. Ensure to illustrate your role in the ideation, execution, and evaluation phases, showcasing your contributions as a Social Media Manager.

Demonstrate your knowledge of the evolving social media landscape by mentioning current trends, such as the rise of short-form video content, the importance of community-driven campaigns, and the growing significance of authenticity in brand communications.

Explain how you tailor your content to align with each platform's audience and format. Discuss your methods for ensuring each piece of content is engaging, including the use of visuals, copy, and community insights for maximum impact on platforms like TikTok and Instagram.

Talk about the importance of metrics such as engagement rates, reach, impressions, and conversion statistics. Emphasize how you utilize these metrics to refine strategies and report on campaign successes to clients.

Describe your commitment to continuous learning through industry blogs, webinars, and networking with other professionals. Mention specific resources or communities where you engage with the latest news and trends in social media management.

Discuss various strategies, such as brand awareness through targeted campaigns, enhancing customer engagement, and generating leads. Emphasize the ability of social media to foster community and dialogue between brands and consumers, which can lead to increased loyalty and sales.

Offer insights into your process for planning and organizing content around product launches, seasonal trends, and community events. Discuss how you ensure a consistent voice and schedule while remaining flexible to adapt to timely opportunities or trends.

Emphasize the importance of inter-departmental collaboration, outlining how you would work with marketing, design, and customer support teams to create cohesive campaigns. Your response should highlight effective communication, setting shared goals, and utilizing diverse expertise to enhance the overall strategy.