Director, Marketing Technology

COLLABORATION | AUTHENTICITY | PURPOSE | EMPOWERMENT

Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, Alterra Mountain Company exists to shape the future of mountain adventure.

WHAT WE OFFER

• Free Ikon Pass for all eligible employees + additional free skiing/riding privileges across the family of Alterra Mountain Company resorts for eligible employees and their dependents
• Discounted skiing/riding for friends and family of eligible employees across the family of Alterra Mountain Company resorts
• Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees to relax and recharge
• Generous discounts on outdoor gear, apparel, rental cars, etc.
• Medical, dental, vision, life, AD&D, short-term & long-term disability insurance, EAP, HSAs, FSAs, and more
• 401(k) plan with generous company match
• Paid parental leave of up to 6 weeks for eligible employees
• Commuter benefits (Denver employees only)
• Flexible/hybrid workplace policy empowering employees to work from home, while encouraging regular in-person collaboration in our dog-friendly company headquarters office located in Denver’s RiNo Art District neighborhood

For information on Alterra Mountain Company’s Social Responsibility work including our Diversity, Equity, & Inclusion actions, please see our webpage at www.alterramtnco.com/social-responsibility. Among other resources, Alterra has Employee Resource Groups to support the BIPOC (Black, Indigenous, and people of color), disability, LGBTQIA2S+, and women communities within our workforce.

POSITION SUMMARY

The Director, Marketing Technology will lead the data-driven transformation of our customer engagement platforms, ensuring seamless integration across digital channels, personalization, and automation at scale. This is a high-impact leadership role with full ownership of our Martech ecosystem, customer data strategy, and analytics framework.

The Director will lead an internal team and agency team of Martech experts and work cross-functionally with data engineering, IT, marketing, and resort operations to optimize our technology stack, improve customer insights, and drive revenue growth. The ideal candidate will thrive at the intersection of technology and marketing, have a passion for data-driven decision-making, and motivate high-performance teams.

ESSENTIAL DUTIES

General Responsibilities

• Customer Data Leadership: Build and oversee a unified customer data strategy, ensuring seamless integration, segmentation, and activation across CRM, CDP, and marketing automation platforms.
• Martech Roadmap & Strategy: Define and execute a three-year roadmap for our marketing technology stack, ensuring alignment with business objectives and driving long-term growth.
• AI & Personalization Innovation: Lead initiatives in AI-driven marketing, machine learning models, and real-time personalization, leveraging cutting-edge technology to optimize customer engagement.
• Cross-Functional Collaboration: Partner with data engineering, IT, and marketing teams to translate and prioritize business needs into scalable technology solutions.
• Data Integrity & Compliance: Ensure compliance with CCPA, GDPR, and evolving data privacy regulations, while also implementing first-party data strategies.
• Marketing Program Management: Drive organizational success through SEO and Adobe Target initiatives to achieve company OKRs.
• Translate digital marketing business initiatives and platform system issues into product requirements; liaise with IT teams and third-party vendors to facilitate tech integration solutioning
• Tech Stack & Vendor Management: Oversee the evaluation, selection, and implementation of marketing technology solutions, including contract negotiation and budget oversight.
• Leadership & Team Development: Coach, mentor, and hands-on manage a team of six, ensuring skill development, performance optimization, and career growth.
• Other duties as assigned

REQUIRED QUALIFICATIONS

• 12+ years of experience in marketing technology, digital transformation, or customer data strategy.
• 5+ years of leadership experience managing high-performing teams.
• Expert-level knowledge of marketing cloud platforms (Adobe Experience Platform required, Braze, Salesforce, or others a plus) and SEO program management
• Deep technical expertise in CDPs, CRM systems, API integrations, and data governance.
• Strong understanding of AI-driven marketing, predictive analytics, and real-time personalization.
• Proven ability to influence senior executives, cross-functional teams, and external partners.
• Experience overseeing enterprise budgets, vendor contracts, and large-scale implementations.
• Growth mindset: Always looking for ways to innovate, optimize, and disrupt boundaries.
• Professional/lived experience working in a culturally competent manner with a diverse range of people.

The base salary range below represents the low and high end of the Alterra Mtn Co Shared Services Inc. salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of the Company’s total compensation package for employees. Other rewards may include short-term and long-term incentives and many region-specific benefits.

Denver area base salary range: $127,000 - $184,000 per year

Application Deadline: This position is open and still accepting applications.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations.

Alterra Mountain Company and its affiliates are equal opportunity employers.