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Principal Product Manager, Search & Discovery

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.  

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.  

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world. 

Role Overview

The Search and Discovery Product Team is responsible for creating a world class search and discovery shopping experience for our customers, from “intent” based shopping to delighting the customer with serendipitous product discovery on every visit. We are obsessed with optimizing the entire search customer journey, from query understanding and search relevance to personalized and category/mission aware search and recommendation experiences. We believe the experience for finding the right fresh groceries delivered to your door the next morning, should be personal and different from shopping for a new laptop or your next pair of jeans. Search and Recommendations drive over 70% of product discovery for our millions of daily customers, so the scale and impact of our work is massive!
 
What You Will Do

With the latest advances in AI/ML, we have the opportunity to rethink the traditional search stack to deliver unique high-quality experiences to our customers that were traditionally outside the realm of possibility. This Search Product Leader role will be a senior Individual Contributor role focusing on Search ML stack for one of our key business categories.
  • Define the vision, strategy, and roadmap to re-imagine our search and discovery experience for an ecommerce category to deliver unique customer experiences while directing day-to-day execution towards that vision
  • Regularly review metrics and proactively seek out insights to drive the Search and Discovery experience for their vertical
  • Collaborate with larger search team to drive seamless vertical experiences across Coupang.com
  • Effectively communicate, collaborate and drive alignment with a variety of stakeholders including senior executives
Basic Qualifications
  • MBA with a Bachelor's degree in Computer Science, Engineering, or equivalent experience
  • 10+ years of experience in ML product management, including developing, delivering, and executing on a strong product vision
  • Experience working on Search and Discovery customer experiences/Ads or equivalent large scale complex ML stack
  • Analytical thinker who works well in a global, fast-paced, data-driven, cross-functional, and highly ambiguous entrepreneurial culture
  • Bias for action and willingness to get your hands dirty to get the job done
  • Sound business judgment and proven ability to effectively communicate and influence others, including executive level reviews
  • Ability to think strategically and at the same time stay on top of tactical execution
Preferred Qualifications
  • Background in Search/Ads ML
  • Experience in launching and scaling consumer facing products, with ecommerce experience a definite plus
  • Experience working with multiple teams across different geographies
Pay & Benefits

Our compensation reflects the cost of labor across several US geographic markets. At Coupang, your base pay is one part of your total compensation.

The base pay for this position ranges from $159,000/year in our lowest geographic market to $324,000/year in our highest geographic market. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
 
General Description of All Benefits
  • Medical/Dental/Vision/Life, AD&D insurance
  • Flexible Spending Accounts (FSA) & Health Savings Account (HSA)
  • Long-term/Short-term Disability
  • Employee Assistance Program (EAP) program
  • 401K Plan with Company Match
  • 18-21 days of the Paid Time Off (PTO) a year based on the tenure
  • 12 Public Holidays
  • Paid Parental leave
  • Pre-tax commuter benefits
  • MTV - [Free] Electric Car Charging Station
General Description of Other Compensation

“Other Compensation” includes, but is not limited to, bonuses, equity, or other forms of compensation that would be offered to the hired applicant in addition to their established salary range or wage scale.
 

Coupang is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to actual or perceived race (including traits historically associated with race, including but not limited to hair texture and protective hair styles), color, religion, religious creed (including religious dress and grooming practices), sex or gender (including pregnancy, childbirth, breastfeeding, and medical conditions related to pregnancy, childbirth or breastfeeding), gender identity, gender expression, sexual orientation, ,ancestry, national origin (including language use restrictions), age (40 and over), physical or mental disability, medical condition, genetic information, HIV/AIDS or Hepatitis C status, family status (including but not limited to marital or domestic partnership status), military or veteran status, use of a trained dog guide or service animal, political activities or affiliations, ancestry, citizenship, family and medical leave status, status as a victim of any violent crime, or any other characteristic or class protected by the laws or regulations in the locations where we operate. Coupang is also committed to providing a safe work environment for its employees and its consumers. 
f you need assistance and/or a reasonable accommodation in the application of recruiting process due to a disability, please contact us at usrecruiting@coupang.com .
 
Requisition ID: R0042818
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Average salary estimate

$241500 / YEARLY (est.)
min
max
$159000K
$324000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Principal Product Manager, Search & Discovery, Coupang

Are you ready to take the reins as the Principal Product Manager, Search & Discovery at Coupang? Located in the vibrant tech hub of Mountain View, USA, this role is your chance to help redefine the ecommerce landscape. At Coupang, our commitment to delighting customers drives everything we do—just ask our millions of users who can't imagine life without the seamless shopping experience we provide. In this role, you’ll join a passionate team focused on optimizing the search and discovery journey for an enriched customer experience. Imagine crafting AI-driven solutions that make finding the right product not just quick but enjoyable! You’ll work closely with a diverse group of stakeholders, all while steering the day-to-day execution towards an innovative vision that could reshape customer engagement. We're not just looking for someone to analyze data; we want a proactive leader who thrives in a fast-paced environment and has the entrepreneurial spirit to push boundaries. If you have a strong background in machine learning product management and are excited about the future of search technology, this is your moment. Here at Coupang, we’re more than colleagues; we’re a tight-knit team eager to collaborate and grow together while impacting the world of ecommerce. Join us and be part of this remarkable journey to transform how consumers discover products online!

Frequently Asked Questions (FAQs) for Principal Product Manager, Search & Discovery Role at Coupang
What are the key responsibilities of a Principal Product Manager, Search & Discovery at Coupang?

As a Principal Product Manager, Search & Discovery at Coupang, your primary responsibility will be to define and execute the vision and roadmap for enhancing the search and discovery experience of ecommerce categories. You'll analyze metrics and gather insights to improve customer engagement, while also collaborating with various teams to ensure seamless integration across the platform. Your role will have a significant impact on how millions of users interact with products via search and recommendations.

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What qualifications are needed to apply for the Principal Product Manager, Search & Discovery position at Coupang?

To qualify for the Principal Product Manager, Search & Discovery role at Coupang, candidates should hold an MBA and a Bachelor's degree in Computer Science, Engineering, or related fields. A minimum of 10 years of experience in machine learning product management is required, with proven success in driving product vision and strategy. You should also possess strong analytical skills and the ability to work in a fast-paced, global environment.

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How does Coupang's work culture support the success of the Principal Product Manager, Search & Discovery?

Coupang fosters a startup culture combined with the stability of a large global public company, which allows for both innovation and resource availability. As the Principal Product Manager, Search & Discovery, you’ll benefit from an environment that encourages bold thinking, hands-on execution, and cross-functional collaboration. This unique culture plays a crucial role for you to drive meaningful initiatives and innovations in customer experience.

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What personal traits are ideal for a Principal Product Manager at Coupang?

Ideal candidates for the Principal Product Manager, Search & Discovery position at Coupang are analytical thinkers with a bias for action. You should be comfortable navigating a fast-paced, ambiguous environment and possess exceptional communication skills to influence stakeholders at all levels. A passion for technology and a customer-first mindset will also be essential for developing solutions that truly resonate with users.

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How does Coupang measure success for the Principal Product Manager, Search & Discovery role?

Success for the Principal Product Manager, Search & Discovery at Coupang is predominantly measured by improvements in customer engagement metrics, search relevance scores, and user satisfaction. Regularly reviewing these metrics while collecting insights and feedback from the customer journey will ensure that your strategies align with business objectives and customer expectations.

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Common Interview Questions for Principal Product Manager, Search & Discovery
What experience do you have in machine learning product management?

When answering this question, focus on specific projects where you led ML initiatives, emphasizing the strategies you implemented, the challenges you faced, and the quantitative outcomes that showcased your success. Be sure to articulate your approach to integrating ML with user experience and product functionality.

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Can you describe a time you had to balance strategic vision with tactical execution?

In your response, provide a concrete example from previous roles where you successfully developed a strategic plan and executed it. Discuss your thought process in maintaining focus on the long-term vision while addressing immediate needs and how this impacted the overall success of the project.

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How do you prioritize features for a product roadmap?

Discuss your framework for prioritization, which could include factors such as customer impact, business goals, resource availability, and technical feasibility. Use past examples to illustrate how you weighed these factors and made tough decisions that led to delivering a successful product.

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What steps do you take to understand customer needs in product management?

Explain the methodologies you employ to gather customer insights, such as surveys, user interviews, or analytics. Share specific examples of how understanding user pain points and desires informed your product decisions and enhanced overall customer experience.

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How do you handle conflicts among stakeholders when launching a new product feature?

Detail your strategy for conflict resolution, emphasizing your communication and negotiation skills. Illustrate a scenario where you successfully managed differing opinions and reached a consensus that ultimately benefited the project and the company.

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What do you consider when evaluating product success?

Discuss the key performance indicators you use to measure product success, such as user adoption, engagement metrics, and revenue impact. Also, share how you continuously monitor these metrics post-launch to make informed updates and improvements.

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How do you stay updated on trends in the ecommerce and tech industry?

Detail the resources you utilize, such as industry publications, blogs, podcasts, and networking events, to keep your knowledge current. Emphasize the value of ongoing learning and adapting to new technologies in your role as a product manager.

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Describe your approach to collaborating with engineering teams.

Articulate your collaborative process, including how you communicate product requirements and translate business goals into actionable tasks for engineering. Share experiences where this collaboration produced successful outcomes and fostered a positive working relationship.

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What innovations in search and recommendation have you implemented in previous roles?

Use this opportunity to explain your experience with cutting-edge technologies, particularly in search algorithms or recommendation systems. Highlight successful innovations you've led or contributed to, discussing their impact on customer satisfaction and business metrics.

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What do you think is the future of search and discovery in ecommerce?

Share your insights on emerging trends in search technology and consumer behavior, including the potential of AI and machine learning to revolutionize the shopping experience. Demonstrate your vision for how these advancements will shape the industry and Coupang's role in it.

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Our mission is to create a world in which our customers ask "How did I ever live without Coupang?"

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DATE POSTED
April 4, 2025

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