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Marketing Programs and Events Manager

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Role: Marketing Programs and Events Manager

Job Type: Full Time, Remote, 50% or more travel

Crogl is the only Knowledge Engine for Security Operations. We are seeking a passionate marketing programs and events manager to scale our physical and digital presence to drive the sales pipeline.

As the Programs and Events Manager, you will develop and execute high-impact marketing programs and industry events to drive sales pipeline. You'll work cross-functionally with product, sales, and executive teams to ensure our events are serving the ideal buyer and user personas. You will plan events, execute events, attend events, report on the effectiveness of the events and drive change to improve outcomes.

What You'll Do

Develop and manage Crogl's event strategy and calendar for trade shows, conferences, webinars, and executive roundtables
Own the end-to-end execution of events, from concept and planning to on-site management and post-event analysis
Build and maintain relationships with industry influencers, technology partners, and event organizers in the cybersecurity ecosystem
Analyze program performance against KPIs and maximize marketing impact based on data-driven insights
Manage program and event budgets to maximize ROI for a growth-stage cybersecurity startup
Give brief demos and product overviews at the Crogl booth at events
Capture leads and update CRM with event attendee data

What You'll Bring

7+ years of B2B marketing experience, with at least 4 years focused on programs and events management in technology or cybersecurity
Demonstrated record of building successful marketing programs
Experience with marketing automation platforms, CRMs and virtual event systems
Experience with managing budgets
Experience in creating, tracking and reporting on marketing ROI

What Makes You Stand Out

Experience at a high-growth cybersecurity startup
Publicly accessible announcements or summaries of events you have created
Track record of being scrappy and creating compelling events for cybersecurity audiences
Experience marketing to CISOs, security architects, Security and IT leaders
Ability to translate complex technical cybersecurity concepts into compelling marketing narratives for different audience segments
Relationships with key cybersecurity media outlets, influencers, and event organizers

Education: Bachelor's degree in Marketing, Communications, or related field

Crogl is an equal opportunity employer, providing employment opportunities without regard to race, color, religion, gender, national origin, sexual orientation, age, disability, or veteran status.

Average salary estimate

$105000 / YEARLY (est.)

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$90000K

$120000K

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What You Should Know About Marketing Programs and Events Manager, Crogl

At Crogl, we're on a mission to redefine security operations with our innovative Knowledge Engine, and we're looking for a dynamic Marketing Programs and Events Manager to join our team in Albuquerque! This full-time, remote role offers exciting travel opportunities (50% or more) as you scale our marketing efforts to enhance our presence both physically and digitally. You'll be the mastermind behind our event strategy, crafting high-impact industry events and marketing programs that drive our sales pipeline. Collaborating closely with our product, sales, and executive teams, you'll ensure that our events speak to the heart of our ideal buyer and user personas. Your responsibilities will include planning, executing, and analyzing events to maximize effectiveness, while managing budgets to ensure a fantastic ROI. If you thrive in the fast-paced world of cybersecurity and have a knack for building relationships with industry influencers, this could be the perfect fit for you. We want someone who can translate intricate cybersecurity concepts into compelling narratives for diverse audiences while confidently capturing leads and updating our CRM. With a minimum of 7 years' experience in B2B marketing—and at least 4 years specifically in program and event management within technology or cybersecurity—you’ll play a crucial role in helping Crogl grow and succeed in this exciting industry. Ready to take the next step in your career? We can’t wait to see what you’ll bring to the table!

Frequently Asked Questions (FAQs) for Marketing Programs and Events Manager Role at Crogl

What are the key responsibilities of a Marketing Programs and Events Manager at Crogl?

The Marketing Programs and Events Manager at Crogl will be responsible for developing and managing the event strategy and calendar for various marketing initiatives including trade shows, webinars, and conferences. This role encompasses end-to-end execution of events—from concept and planning to on-site management and post-event analysis—ensuring alignment with sales goals and buyer personas.