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Marketing Coordinator

Company Description

With a global mission to “make the healthcare experience more human”, Docplanner creates digital apps and software solutions for doctors, clinics, hospitals and patients to enable the healthcare ecosystem and the patient journey to work together more seamlessly. With free doctor reviews and instant online appointment booking for patients through its online marketplaces, Docplanner has a network of almost 2 million healthcare professionals, serves over 130,000 customers globally and operates in 13 countries. Doctors and clinics count on Docplanner to facilitate scheduling, booking, communication and payments for millions of patients a month. 

Job Description

The mission is to drive customer engagement and loyalty through innovative marketing strategies. Leveraging your expertise, you will contribute to enhancing the customer experience, promoting customer retention, and strengthening Doctoralia's position as a trusted healthcare platform. Your role is pivotal in crafting and executing marketing initiatives that resonate with our diverse user base.

Main Responsabilities:

  • Develop and execute customer-centric marketing campaigns to enhance engagement and satisfaction.
  • Collaborate with cross-functional teams to align marketing efforts with customer-related goals.
  • Create compelling content and collateral tailored to different customer segments.
  • Design and implement customer loyalty programs to drive retention and advocacy.
  • Monitor customer feedback and collaborate with the team to address concerns effectively.
  • Analyze customer data to identify trends, preferences, and opportunities for improvement.
  • Support the creation of educational content to empower customers in utilizing Doctoralia's features.
  • Work closely with Customer Support to ensure cohesive communication and issue resolution.

Qualifications

  • Bachelor’s degree in Marketing, Business, or related field.
  • 3+ years of experience in customer-focused marketing roles.
  • Proven success in developing and implementing customer loyalty programs.
  • Experience in analyzing customer data and deriving actionable insights.
  • Proficient in marketing tools and platforms.
  • Knowledge Data Analysis
  • Knowledge Customer-Centric Marketing
  • CRM Management

Additional Information

  • Indefinite-term employment contract
  • Hybrid work mode, with offices in Bogotá
  • Compensatory birthday day off 🎂
  • Food vouchers via People Pass 🍕🍿🌮
  • Prepaid medical insurance
  • Stock option plan
  • Continuous learning platform access
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CEO of DocPlanner
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Mariusz Gralewski
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What You Should Know About Marketing Coordinator, DocPlanner

Are you looking to be part of a mission-driven company that transforms the healthcare experience? Join Docplanner as a Marketing Coordinator in Bogotá, Colombia! In this engaging role, you’ll be at the forefront of innovative marketing strategies designed to boost customer engagement and loyalty. You'll have the opportunity to collaborate with diverse teams, shaping effective campaigns that resonate with our extensive user base. Your creativity will shine as you develop customer-focused marketing initiatives, from compelling content creation to the design of loyalty programs that deepen customer connections. Additionally, you’ll analyze customer data, drawing insights that inform future strategies and enhance the patient journey. If you're passionate about using marketing to make a real difference and have the qualifications we’re looking for—a Bachelor’s degree in Marketing or a related field and over three years of hands-on experience in customer-centric roles—this is the perfect role for you. Embrace the hybrid work culture we offer, enjoy excellent benefits, including a birthday day off and food vouchers, while contributing to a trusted platform that millions rely on. Come make a difference with Docplanner!

Frequently Asked Questions (FAQs) for Marketing Coordinator Role at DocPlanner
What are the responsibilities of a Marketing Coordinator at Docplanner?

As a Marketing Coordinator at Docplanner, you will be responsible for developing and executing customer-centric marketing campaigns that enhance engagement and satisfaction. Your tasks will also include collaborating with cross-functional teams, creating tailored content for different customer segments, implementing loyalty programs, and analyzing customer feedback to drive improvements in service.

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What qualifications do I need for the Marketing Coordinator position at Docplanner?

To qualify for the Marketing Coordinator role at Docplanner, you will need at least a Bachelor's degree in Marketing, Business, or a related field, alongside 3+ years of experience in customer-focused marketing roles. Proven success in developing customer loyalty programs and a strong understanding of data analysis and marketing tools will also be essential.

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What is the work environment like for the Marketing Coordinator at Docplanner?

The Marketing Coordinator at Docplanner enjoys a hybrid work mode, offering the flexibility to work from home or at our Bogotá office. The company emphasizes a collaborative culture, where you’ll have the opportunity to work closely with various teams to align marketing strategies with customer engagement goals.

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What opportunities for professional development does Docplanner offer to its Marketing Coordinator?

Docplanner supports continuous learning and professional development for its team members, providing access to a range of educational platforms. You'll be encouraged to pursue learning that helps you grow and contribute more effectively to your role as a Marketing Coordinator.

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What benefits does Docplanner provide to its employees, including the Marketing Coordinator?

Docplanner offers an attractive benefits package to its employees, which includes an indefinite-term employment contract, food vouchers, pre-paid medical insurance, and even a compensatory birthday day off. Additionally, there's a stock option plan for qualifying employees, enhancing the overall employment experience.

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Common Interview Questions for Marketing Coordinator
Can you describe your experience with customer-centric marketing strategies?

In responding to this question, highlight specific examples of campaigns you've developed that focused on enhancing customer satisfaction and engagement. Explain the methods you used to gather customer feedback and how those insights shaped your marketing initiatives.

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How do you measure the success of marketing campaigns?

When answering, discuss quantitative metrics like customer engagement rates and loyalty program participation, along with qualitative feedback from customer surveys. Show that you understand the importance of analyzing both types of data in your evaluations.

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What tools do you find most effective for analyzing customer data?

Be specific about the marketing tools and platforms you’ve used in previous roles, such as CRM software or data analytics tools. Explain how these tools helped you derive actionable insights about customer preferences and trends.

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How do you ensure that your marketing content is tailored to different customer segments?

Discuss your process for segmenting audiences based on demographics or behavior and how you create relevant content for each segment. Provide examples of how this tailored approach has benefited past campaigns.

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Can you give an example of a successful loyalty program you've created?

Share a concise case study of a loyalty program that you developed, detailing the target audience, the incentives you included, and the results of the program in terms of customer retention and satisfaction.

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What challenges have you faced in your previous marketing roles?

Describe a specific challenge you've encountered and how you successfully navigated it. Focus on your problem-solving skills and willingness to adapt your strategy based on feedback and results.

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How do you collaborate with teams to align marketing strategies?

Explain your communication style and approach to teamwork. Give examples of cross-functional projects where collaboration was key to achieving a common goal, illustrating how you ensure everyone is on the same page.

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What role does customer feedback play in your marketing strategies?

Emphasize the value you place on customer feedback and how you actively seek it out post-campaign. Discuss how you use this feedback to inform future marketing strategies and improve overall customer experience.

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Why do you want to work at Docplanner as a Marketing Coordinator?

Articulate your passion for healthcare and the importance of enhancing patient experiences. Connect your personal values and career goals to Docplanner's mission, showcasing your genuine interest in contributing to their success.

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How do you approach content creation for marketing campaigns?

Discuss your content creation process, from brainstorming ideas to drafting and finalizing the content. Highlight your focus on customer needs, storytelling, and brand voice, ensuring your content resonates with the target audience.

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Full-time, hybrid
DATE POSTED
April 17, 2025

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